Lovemarks: the future beyond brands
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
PowerHouse Books
2005
|
| Ausgabe: | 2. ed., expanded ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 245 S. zahlr. Ill. |
| ISBN: | 157687270X 9781576872703 |
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| adam_text | CONTENTS FOREWORD A.G. LAFLEY 9 CHAPTER 1: START ME UP 11 HERE S WHAT I
LEARNED FROM FIVE GREAT BUSINESSES I VE WORKED FOR: * ALWAYS SURROUND
YOURSELF WITH INSPIRATIONAL PLAYERS * ZIG WHEN OTHERS ZAG * GET OUT OF
THE OFFICE AND INTO THE STREET * LIVE ON THE EDGE * NOTHING IS
IMPOSSIBLE CHAPTER 2: TIME CHANGES EVERYTHING 23 THE JOURNEY FROM
PRODUCTS TO TRADEMARKS, FROM TRADEMARKS TO BRANDS. A QUICK LOOK AT WHY
BRANDS ARE RUNNING OUT OF JUICE AS THEY CONFRONT THE ATTENTION ECONOMY
CHAPTER 3: EMOTIONAL RESCUE 37 WHY I BELIEVE EMOTIONAL CONNECTIONS CAN
TRANSFORM BRANDS. IF YOU SPEND YOUR DAYS REVIEWING DATA, READ EVERY WORD
OF THIS CHAPTER. TWICE. INSIGHTS: MAURICE LEVY, PUBLICIS GROUPE CHAPTER
4: ALL YOU NEED IS LOVE 49 TAKING BRANDS TO THE NEXT LEVEL DEPENDS ON
ONE FOUR-LETTER WORD: L-O-V-E. INSIGHTS: SEAN .FITZPATRICK, SPORTSMAN;
TIM SANDERS, YAHOO! CHAPTER 5: GIMME SOME RESPECT 59 LOVE WILL CHANGE
THE WAY WE DO BUSINESS, BUT ONLY IF IT IS BUILT ON RESPECT. NO RESPECT,
NO LOVE. SIMPLE. LET S CELEBRATE WHAT RESPECT HAS ACHIEVED CHAPTER 6:
LOVE IS IN THE AIR 65 OKAY, SO HOW DO YOU CREATE LOYALTY BEYOND REASON?
INSIGHTS: ALAN WEBBER, FAST COMPANY MAGAZINE CHAPTER 7: BEAUTIFUL
OBSESSION 73 SO WHAT ARE LOVEMARKS? THEY INSPIRE LOYALTY BEYOND REASON
THROUGH THEIR OBSESSION WITH MYSTERY, SENSUALITY, AND INTIMACY. HERE ARE
OUR FIRST IDEAS ABOUT PUTTING THEM INTO ACTION. INSIGHTS: JIM STENGEL,
PROCTER & GAMBLE CHAPTER 8: ALL I HAVE TO DO IS DREAM 81 UNDERSTAND HOW
MYSTERY CAN TRANSFORM RELATIONSHIPS WITH CONSUMERS. GREAT STORIES;
MYTHIC CHARACTERS; THE PAST, PRESENT, AND FUTURE TOGETHER; DREAMS AND
INSPIRATION. BE INSPIRED BY THE IDEAS AND ACTIONS OF GREAT MYSTERY
MAKERS. INSIGHTS: DAN STORPER, PUTUMAYO WORLD MUSIC; CECILIA DEAN,
VISIONAIRE MAGAZINE; MAURICE LEVY, PUBLICIS GROUPE; SEAN LANDERS, ARTIST
CHAPTER 9: THE HUMAN TOUCH 103 THE FIVE SENSES-SIGHT, HEARING, SMELL,
TOUCH, TASTE-MAKE LOVEMARKS REAL IN THE WORLD. LEADING SENSUALISTS SHOW
HOW THEY MOVE US. INSIGHTS: DAN STORPER, PUTUMAYO WORLD MUSIC; MASAO
INOUE, TOYOTA; ALAN WEBBER, FAST COMPANY MAGAZINE CHAPTER 10: CLOSE TO
YOU 127 INTIMACY IS THE CHALLENGE OF OUR TIME. INTIMACY DEMANDS TIME AND
GENUINE FEELING, BOTH IN VERY SHORT SUPPLY. SEE HOW BUSINESSES DEEP INTO
INTIMACY CAN CREATE EMPATHY, COMMITMENT, AND PASSION. INSIGHTS: CLARE
HAMILL, NIKE GODDESS CHAPTER 11: ACROSS THE BORDER 145 THE LOVE/RESPECT
AXIS IS YOUR FIRST STEP. BY PLOTTING WHERE YOU ARE TODAY, YOU CAN TRACE
WHERE YOU NEED TO GO. USING THE LOVE/RESPECT AXIS, KODAK SHOWS HOW IT
REINVIGORATED ITSELF WITH THE YOUTH MARKET. INSIGHTS: ERIC LENT, KODAK
CHAPTER 12: DIAMONDS IN THE MINE 153 HOW DO YOU TURN SHOPPERS INTO
BUYERS? WITH MYSTERY, SENSUALITY, AND INTIMACY. THE STORE IS THE NEW
CREATIVE OPPORTUNITY, A SPACE JUST WAITING TO BECOME A THEATER OF
DREAMS. INSIGHTS: DAN STORPER, PUTUMAYO WORLD MUSIC CHAPTER 13:1 CAN SEE
CLEARLY NOW 175 THE REINVENTION OF RESEARCH. XPLORING AND POWER
LISTENING-AND POWERFUL NEW PROOF THAT LOVEMARKS ARE WHAT MATTER MOST TO
CONSUMERS. INSIGHTS: MALCOLM GLADWELL, WRITER; PETER COOPER, QUALIQUANT
INTERNATIONAL; JIM STENGEL, PROCTER & GAMBLE; MASAO INOUE, TOYOTA; CLARE
HAMILL, NIKE GODDESS CHAPTER 14: I LL FOLLOW THE SUN 191 AN
INSPIRATIONAL CONSUMER IS PRECIOUS BEYOND MEASURE. SAATCHI 1 & SAATCHI
PEOPLE SHARE THEIR MOST INSPIRING CONSUMER STORIES. TELL ME YOURS AT
WWW.LOVEMARKS.COM INSIGHTS: TIM SANDERS, YAHOO!; MALCOLM GLADWELL,
WRITER CHAPTER 15: ROLLING THUNDER 207 LOVEMARKS IN ACTION. REAL LIFE
CLIENT STORIES FROM OLAY, BRAHMA BEER, LEXUS, CHEERIOS, AND TIDE SHOWING
THE POWER OF MYSTERY, SENSUALITY, AND INTIMACY. CHAPTER 16: WHAT THE
WORLD NEEDS NOW 223 THE ROLE OF BUSINESS IS TO MAKE THE WORLD A BETTER
PLACE FOR EVERYONE. BECOMING A LOVEMARK HAS TO BE THE DESTINATION OF
EVERY BUSINESS. STEP UP TO THE CHALLENGE. INSIGHTS: SANDRA DAWSON,
CAMBRIDGE UNIVERSITY; ALAN WEBBER, FAST COMPANY MAGAZINE; DR. ARNO
PENZIAS, NOBEL PRIZE WINNER; BOB ISHERWOOD, SAATCHI & SAATCHI INDEX /
OTHER TITLES BY KEVIN ROBERTS / FURTHER READING 238
|
| any_adam_object | 1 |
| author | Roberts, Kevin 1949- |
| author_GND | (DE-588)134102509 |
| author_facet | Roberts, Kevin 1949- |
| author_role | aut |
| author_sort | Roberts, Kevin 1949- |
| author_variant | k r kr |
| building | Verbundindex |
| bvnumber | BV036345226 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)255248357 (DE-599)BVBBV036345226 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., expanded ed. |
| format | Book |
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| id | DE-604.BV036345226 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T10:52:41Z |
| institution | BVB |
| isbn | 157687270X 9781576872703 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020218009 |
| oclc_num | 255248357 |
| open_access_boolean | |
| owner | DE-M382 DE-188 DE-863 DE-BY-FWS |
| owner_facet | DE-M382 DE-188 DE-863 DE-BY-FWS |
| physical | 245 S. zahlr. Ill. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | PowerHouse Books |
| record_format | marc |
| spellingShingle | Roberts, Kevin 1949- Lovemarks the future beyond brands Advertising / Brand name products Brand name products / Forecasting Brand name products / Marketing Trademarks Markenartikel / Markenimage / Markenpolitik / Emotionales Verhalten Branding (Marketing) Brand name products Marketing Brand name products Forecasting Advertising Brand name products Affektive Bindung (DE-588)4141551-6 gnd Kundentreue (DE-588)4393499-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4141551-6 (DE-588)4393499-7 (DE-588)4144679-3 |
| title | Lovemarks the future beyond brands |
| title_auth | Lovemarks the future beyond brands |
| title_exact_search | Lovemarks the future beyond brands |
| title_full | Lovemarks the future beyond brands Kevin Roberts |
| title_fullStr | Lovemarks the future beyond brands Kevin Roberts |
| title_full_unstemmed | Lovemarks the future beyond brands Kevin Roberts |
| title_short | Lovemarks |
| title_sort | lovemarks the future beyond brands |
| title_sub | the future beyond brands |
| topic | Advertising / Brand name products Brand name products / Forecasting Brand name products / Marketing Trademarks Markenartikel / Markenimage / Markenpolitik / Emotionales Verhalten Branding (Marketing) Brand name products Marketing Brand name products Forecasting Advertising Brand name products Affektive Bindung (DE-588)4141551-6 gnd Kundentreue (DE-588)4393499-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Advertising / Brand name products Brand name products / Forecasting Brand name products / Marketing Trademarks Markenartikel / Markenimage / Markenpolitik / Emotionales Verhalten Branding (Marketing) Brand name products Marketing Brand name products Forecasting Advertising Brand name products Affektive Bindung Kundentreue Markenpolitik |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020218009&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT robertskevin lovemarksthefuturebeyondbrands |
Inhaltsverzeichnis
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 624 R645 L9(2) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |