Marketing theory: foundations, controversy, strategy, resource-advantage theory
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Armonk, NY [u.a.]
Sharpe
2010
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Item Description: | Literaturverz. S. 433 - 470 Includes bibliographical references and index |
| Physical Description: | XVII, 490 S. graph. Darst. |
| ISBN: | 9780765623638 |
Staff View
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| 500 | |a Includes bibliographical references and index | ||
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Record in the Search Index
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| adam_text | MARKETING THEORY
/ HUNT, SHELBY D.
: C2010
TABLE OF CONTENTS / INHALTSVERZEICHNIS
ON THE MARKETING DISCIPLINE
ON THE MORPHOLOGY OF EXPLANATION
EXPLANATION : ISSUES AND ASPECTS
ON THE MORPHOLOGY OF SCIENTIFIC LAWS
SCIENTIFIC LAWS : ISSUES AND ASPECTS
ON THE MORPHOLOGY OF THEORY
THEORY : ISSUES AND ASPECTS
ON SCIENTIFIC REALISM AND MARKETING RESEARCH
ON SCIENCE/NONSCIENCE, QUALITATIVE METHODS, AND MARKETING RESEARCH
ON TRUTH AND MARKETING RESEARCH.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
MARKETING
THEORY
FOUNDATIONS, CONTROVERSY, STRATEGY
RESOURCE-ADVANTAGE THEORY
A truly classic text in Marketing is now in a thoroughly updated and revised edition.
Shelby Hunt s Marketing Theory, as in earlier editions, articulates a philosophy-of-science
based tool kit for developing and analyzing theories, lawlike generalizations, and
explanations in marketing. This edition adds new dimensions and depths to the book
in three ways.
First, by incorporating an analysis of the controversy concerning the definition of
marketing, Hunt more completely develops the thesis that marketing is a professional
discipline that has multiple stakeholders.
Second, four new chapters are added and adapted from Hunt s Controversy in Marketing Theory,
These chapters analyze the philosophy debates within the field, including the controversies
with respect to scientific realism, qualitative methods, truth, and objectivity.
Third, in addition to developing detailed arguments that resource-advantage (R-A)
theory provides the foundation for a general theory of marketing, Marketing Theory
shows how R-A theory integrates the highly fragmented marketing and strategy litera¬
tures, thus providing a rigorous framework for researching and teaching business and
marketing strategy.
All this reinforces Marketing Theory s status as the most widely adopted, most compre¬
hensive text for marketing theory.
|
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| classification_rvk | QP 600 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
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| id | DE-604.BV036121480 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:12:32Z |
| institution | BVB |
| isbn | 9780765623638 |
| language | English |
| lccn | 2009018628 |
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| physical | XVII, 490 S. graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Sharpe |
| record_format | marc |
| spelling | Hunt, Shelby D. 1939- Verfasser (DE-588)128429356 aut Marketing theory foundations, controversy, strategy, resource-advantage theory Shelby D. Hunt 1. publ. Armonk, NY [u.a.] Sharpe 2010 XVII, 490 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 433 - 470 Includes bibliographical references and index Marketing Marketing research Marketingtheorie (DE-588)4168911-2 gnd rswk-swf Marketingtheorie (DE-588)4168911-2 s DE-604 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019011453&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019011453&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Hunt, Shelby D. 1939- Marketing theory foundations, controversy, strategy, resource-advantage theory Marketing Marketing research Marketingtheorie (DE-588)4168911-2 gnd |
| subject_GND | (DE-588)4168911-2 |
| title | Marketing theory foundations, controversy, strategy, resource-advantage theory |
| title_auth | Marketing theory foundations, controversy, strategy, resource-advantage theory |
| title_exact_search | Marketing theory foundations, controversy, strategy, resource-advantage theory |
| title_full | Marketing theory foundations, controversy, strategy, resource-advantage theory Shelby D. Hunt |
| title_fullStr | Marketing theory foundations, controversy, strategy, resource-advantage theory Shelby D. Hunt |
| title_full_unstemmed | Marketing theory foundations, controversy, strategy, resource-advantage theory Shelby D. Hunt |
| title_short | Marketing theory |
| title_sort | marketing theory foundations controversy strategy resource advantage theory |
| title_sub | foundations, controversy, strategy, resource-advantage theory |
| topic | Marketing Marketing research Marketingtheorie (DE-588)4168911-2 gnd |
| topic_facet | Marketing Marketing research Marketingtheorie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019011453&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019011453&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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