Breakthrough marketing plans: how to stop wasting time and start driving growth
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke [u.a.]
Palgrave Macmillan
2008
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| Edition: | 1. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XI, 172 S. graph. Darst. |
| ISBN: | 9780230607569 9780230607576 023060756X 0230607578 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents
Introduction ix
1 Who Needs a Marketing Plan, Anyway? 1
2 Why So Many Marketing Plans Are a Waste of Time 13
3 What Really Matters: The One-Page Summary 27
4 The Best of the Best 41
5 The Road Map: Step by Step 47
6 Writing the Plan 71
7 The Big Show 89
8 Marketing Plan Template 97
9 Breakthrough Marketing Plan Example 115
10 Twenty Strategic Initiatives 129
11 Common Questions 149
Source Notes 163
Acknowledgments 167
Index 169
|
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| author | Calkins, Tim |
| author_facet | Calkins, Tim |
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| author_variant | t c tc |
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| bvnumber | BV036116291 |
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| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| spelling | Calkins, Tim Verfasser aut Breakthrough marketing plans how to stop wasting time and start driving growth Tim Calkins 1. ed. Basingstoke [u.a.] Palgrave Macmillan 2008 XI, 172 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Planning Marketing (DE-588)4037589-4 gnd rswk-swf Planung (DE-588)4046235-3 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing Planung Ratgeber (DE-588)4048476-2 Ratgeber gnd-content Marketing (DE-588)4037589-4 s Planung (DE-588)4046235-3 s DE-604 Strategisches Management (DE-588)4124261-0 s 1\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019006396&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Calkins, Tim Breakthrough marketing plans how to stop wasting time and start driving growth Marketing Planning Marketing (DE-588)4037589-4 gnd Planung (DE-588)4046235-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4046235-3 (DE-588)4124261-0 (DE-588)4048476-2 |
| title | Breakthrough marketing plans how to stop wasting time and start driving growth |
| title_auth | Breakthrough marketing plans how to stop wasting time and start driving growth |
| title_exact_search | Breakthrough marketing plans how to stop wasting time and start driving growth |
| title_full | Breakthrough marketing plans how to stop wasting time and start driving growth Tim Calkins |
| title_fullStr | Breakthrough marketing plans how to stop wasting time and start driving growth Tim Calkins |
| title_full_unstemmed | Breakthrough marketing plans how to stop wasting time and start driving growth Tim Calkins |
| title_short | Breakthrough marketing plans |
| title_sort | breakthrough marketing plans how to stop wasting time and start driving growth |
| title_sub | how to stop wasting time and start driving growth |
| topic | Marketing Planning Marketing (DE-588)4037589-4 gnd Planung (DE-588)4046235-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Planning Marketing Planung Strategisches Management Ratgeber |
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