Holdings: Demand-driven forecasting

Demand-driven forecasting: a structured approach to forecasting

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Bibliographic Details
Main Author:	Chase, Charles W. (Author)
Format:	Book
Language:	English
Published:	Hoboken, NJ Wiley 2009 Chichester
Series:	Wiley & SAS business series
Subjects:	Business forecasting Economic forecasting Forecasting Prognose Nachfrageverhalten Prognosemodell Theorie
Online Access:	Cover Inhaltsverzeichnis
Physical Description:	XVIII, 270 S. graph. Darst.
ISBN:	9780470415023 0470415029

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MARC


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adam_text	DEMAND-DRIVEN FORECASTING A STRUCTURED APPROACH TO FORECASTING K - CHARLES CHASE WILEY JOHN WILEY &SONS, INC. CONTENTS FOREWORD IX PREFACE XIII ACKNOWLEDGMENTS XVII CHAPTER I DEMYSTIFYING FORECASTING: MYTHS VERSUS REALITY 1 - DATA COLLECTION, STORAGE, AND PROCESSING REALITY 4 ART OF FORECASTING MYTH 6 END-CAP DISPLAY DILEMMA 7 REALITY OF JUDGMENTAL OVERRIDES 9 OVEN CLEANER CONNECTION N MORE IS NOT NECESSARILY BETTER 12 REALITY OF UNCONSTRAINED FORECASTS, CONSTRAINED FORECASTS, AND PLANS 14 NORTHEAST REGIONAL SALES EQUATION 15 HOLD-AND-ROLL MYTH 16 THE PLAN THAT WAS NOT GOOD ENOUGH 18 SUMMARY 19 CHAPTER 2 WHAT IS DEMAND-DRIVEN FORECASTING? 21 DO YOU WANT FRIES WITH THAT? 22 DEFINITION OF DEMAND-DRIVEN FORECASTING 24 WHAT IS DEMAND SENSING? 26 DATA REQUIREMENTS 27 ROLE OF SALES AND MARKETING 30 WHAT IS DEMAND SHAPING? 31 INTEGRATING DEMAND-DRIVEN FORECASTING INTO THE CONSENSUS FORECASTING PROCESS 34 IMPORTANCE OF BUSINESS INTELLIGENCE PORTALS/DASHBOARDS 37 ROLE OF THE FINANCE DEPARTMENT 40 DEMAND-DRIVEN FORECASTING PROCESS FLOW MODEL 41 KEY PROCESS PARTICIPANTS 44 BENEFITS OF DEMAND-DRIVEN FORECASTING 48 SUMMARY 49 VI CONTENTS CHAPTER 3 OVERVIEW OF FORECASTING METHODS 51 UNDERLYING METHODOLOGY 53 DIFFERENT CATEGORIES OF METHODS 57 HOW PREDICTABLE IS THE FUTURE? 61 SOME CAUSES OF FORECAST ERROR 65 SEGMENTING YOUR PRODUCTS TO CHOOSE THE APPROPRIATE FORECASTING METHOD 67 SUMMARY 74 CHAPTER 4 MEASURING FORECAST PERFORMANCE 77 WE OVERACHIEVED OUR FORECAST SO LET S PARTY! 79 PURPOSES FOR MEASURING FORECASTING PERFORMANCE 80 STANDARD STATISTICAL ERROR TERMS 81 SPECIFIC MEASURES OF FORECAST ERROR 84 OUT-OF-SAMPLE MEASUREMENT 89 FORECAST VALUE ADDED 92 SUMMARY 96 CHAPTER 5 QUANTITATIVE FORECASTING METHODS USING TIME SERIES DATA 99 UNDERSTANDING THE MODEL-FITTING PROCESS 100 INTRODUCTION TO QUANTITATIVE TIME SERIES METHODS 104 QUANTITATIVE TIME SERIES METHODS 109 MOVING AVERAGING 110 EXPONENTIAL SMOOTHING 115 SINGLE EXPONENTIAL SMOOTHING 116 HOLT S TWO-PARAMETER METHOD 120 HOLT S-WINTERS METHOD 121 WINTERS ADDITIVE SEASONALITY 123 SUMMARY 125 CHAPTER 6 QUANTITATIVE FORECASTING METHODS USING CAUSAL DATA 129 REGRESSION METHODS 130 SIMPLE REGRESSION 130 MULTIPLE REGRESSION 136 BOX-JENKINS APPROACH TO ARIMA MODELS 163 BOX-JENKINS OVERVIEW 173 EXTENDING ARIMA MODELS TO INCLUDE EXPLANATORY VARIABLES 174 UNOBSERVED COMPONENTS MODELS 177 SUMMARY 184 CHAPTER 7 WEIGHTED COMBINED FORECASTING METHODS 189 WHAT IS WEIGHTED COMBINED FORECASTING? 191 DEVELOPING A VARIANCE WEIGHTED COMBINED FORECAST 194 SUMMARY 197 CONTENTS VII CHAPTER 8 SENSING, SHAPING, AND LINKING DEMAND TO SUPPLY: A CASE STUDY USING MTCA 199 LINKING DEMAND TO SUPPLY USING MULTI-TIERED CAUSAL ANALYSIS 202 CASE STUDY: THE CARBONATED SOFT DRINK STORY 205 SUMMARY 220 APPENDIX 8A CONSUMER PACKAGED GOODS TERMINOLOGY 222 APPENDIX 8B ADSTOCK TRANSFORMATIONS FOR ADVERTISING GRP/TRPS 223 CHAPTER 9 STRATEGIC VALUE ASSESSMENT: ASSESSINGJHE READINESS OF YOUR DEMAND FORECASTING PROCESS 227 STRATEGIC VALUE ASSESSMENT FRAMEWORK 229 STRATEGIC VALUE ASSESSMENT PROCESS 230 SVA CASE STUDY: XYZ COMPANY 232 SUMMARY 259 SUGGESTED READING 261 INDEX 263
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dewey-sort	3330.01 212
dewey-tens	330 - Economics
discipline	Wirtschaftswissenschaften
format	Book
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spelling	Chase, Charles W. Verfasser (DE-588)138942536 aut Demand-driven forecasting a structured approach to forecasting Charles Chase Hoboken, NJ Wiley 2009 Chichester XVIII, 270 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wiley & SAS business series Business forecasting Economic forecasting Forecasting Prognose (DE-588)4047390-9 gnd rswk-swf Nachfrageverhalten (DE-588)4200451-2 gnd rswk-swf Prognosemodell (DE-588)4125215-9 gnd rswk-swf Theorie (DE-588)4059787-8 gnd rswk-swf Nachfrageverhalten (DE-588)4200451-2 s Prognose (DE-588)4047390-9 s Theorie (DE-588)4059787-8 s DE-604 Prognosemodell (DE-588)4125215-9 s DE-576;wiley image/jpeg http://swbplus.bsz-bw.de/bsz320902021cov.htm 20100318182631 Cover GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019001422&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Chase, Charles W. Demand-driven forecasting a structured approach to forecasting Business forecasting Economic forecasting Forecasting Prognose (DE-588)4047390-9 gnd Nachfrageverhalten (DE-588)4200451-2 gnd Prognosemodell (DE-588)4125215-9 gnd Theorie (DE-588)4059787-8 gnd
subject_GND	(DE-588)4047390-9 (DE-588)4200451-2 (DE-588)4125215-9 (DE-588)4059787-8
title	Demand-driven forecasting a structured approach to forecasting
title_auth	Demand-driven forecasting a structured approach to forecasting
title_exact_search	Demand-driven forecasting a structured approach to forecasting
title_full	Demand-driven forecasting a structured approach to forecasting Charles Chase
title_fullStr	Demand-driven forecasting a structured approach to forecasting Charles Chase
title_full_unstemmed	Demand-driven forecasting a structured approach to forecasting Charles Chase
title_short	Demand-driven forecasting
title_sort	demand driven forecasting a structured approach to forecasting
title_sub	a structured approach to forecasting
topic	Business forecasting Economic forecasting Forecasting Prognose (DE-588)4047390-9 gnd Nachfrageverhalten (DE-588)4200451-2 gnd Prognosemodell (DE-588)4125215-9 gnd Theorie (DE-588)4059787-8 gnd
topic_facet	Business forecasting Economic forecasting Forecasting Prognose Nachfrageverhalten Prognosemodell Theorie
url	http://swbplus.bsz-bw.de/bsz320902021cov.htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019001422&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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