Professional writing: the complete guide für business, industry and IT
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2007
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | Palgrave study guides
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index. - Previous ed.: 2003 |
| Beschreibung: | XV, 304 S. Ill., graph. Darst. 22cm |
| ISBN: | 0230542980 9780230542983 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804141172927496192 |
|---|---|
| adam_text | IMAGE 1
LIST OF FIGURES AND TABLES
ACKNOWLEDGEMENTS PREFACE DISTINCTIVE FEATURES AUDIENCE SKILLS TRAJECTORY
SECOND EDITION THE WRITING PROCESS P. 1 AUDIENCE, PURPOSE AND FORMAT P.
2 GENERATING CONTENT P. 7 DRAFTING P. 11 REVISING AND EDITING P. 14 TIPS
FOR SUCCESSFUL WRITERS P. 17 ACTIVITY P. 19 RESEARCH AND INFORMATION
MANAGEMENT P. 20 TYPES OF RESEARCH P. 20 EVALUATING SOURCES P. 27
MANAGING INFORMATION: AVOIDING PLAGIARISM P. 36 MANAGING INFORMATION:
SUMMARISING P. 40 DOCUMENTING SOURCES: APA FORMAT P. 43 ACTIVITIES P. 46
STYLE AND EFFECT P. 47 AUDIENCE CONSIDERATIONS P. 47 A TYPOLOGY OF STYLE
P. 48 WRITING CLEARLY, ACCURATELY AND CONCISELY P. 52 AESTHETICS OF
STYLE P. 60 COHESION AND TRANSITION P. 66 ACTIVITIES P. 71 BUSINESS AND
TECHNOLOGY JOURNALISM P. 75 A JOURNALISM PRIMER P. 75 ORGANISATION OF
CONTENT P. 79 JOURNALISTIC STYLE REVISITED P. 86 ACCURACY IN JOURNALISM
P. 89 DEVELOPING A FEATURE ARTICLE P. 95 ANALYSIS OF EXAMPLE P. 104
INTEGRATING QUOTATIONS P. 105 LEADS, HOOKS AND TIES P. 106 SUBMITTING AN
ARTICLE FOR PUBLICATION P. 109 ACTIVITIES P. 114 WRITING FOR THE DIGITAL
MEDIA P. 115
IMAGE 2
THE FRAMEWORK: SERVERS, BROWSERS AND HOSTS
P. 115
INTERNET AND WORLD WIDE WEB
P. 116
PRINT VERSUS ELECTRONIC WRITING
P. 117
EMAIL
P. 118
PUBLIC WRITING ON THE WEB
P. 121
WEBSITE DEVELOPMENT
P. 124
WEBSITE EVALUATION: CONTENT, AESTHETICS AND USABILITY
P. 127
DESIGNING YOUR OWN WEBSITE
P. 131
ALL IN THE (TYPE) FAMILY: WHAT FONTS TO USE
P. 134
POWERPOINT PRESENTATIONS
P. 136
ACTIVITIES
P. 142
REPORTS AND PROPOSALS
P. 143
ESSAYS, RESEARCH ARTICLES AND REPORTS
P. 143
ANALYTICAL REPORTS
P. 146
THE PROPOSAL
P. 154
THE BUSINESS PLAN
P. 166
THE INVESTIGATIVE REPORT
P. 168
ACTIVITIES
P. 182
CRITICAL THINKING
P. 183
PRINCIPLES OF CRITICAL THINKING
P. 185
FALLACIES OF REASONING
P. 187
STATISTICS AND PUBLIC OPINION
P. 192
STRUCTURING REFUTATION IN WRITING
P. 194
ACTIVITIES
P. 196
BUSINESS DOCUMENT FORMATS
P. 201
DESCRIPTIVE REPORTS
P. 201
EVERYDAY COMMUNICATION DOCUMENTS
P. 204
TECHNICAL DOCUMENTATION
P. 211
VISUALS
P. 220
ACTIVITIES
P. 224
WORKING IN TEAMS
P. 228
TEAM DYNAMICS
P. 228
TASK ALLOCATION
P. 230
PROJECT MANAGEMENT
P. 233
CONFLICT MANAGEMENT
P. 235
TESTIMONIALS ON TEAMWORK
P. 240
TEAMWORK GUIDE
P. 243
JOB APPLICATIONS
P. 246
KNOWING YOUR VALUES
P. 246
CVS AND COVER LETTERS
P. 248
JOB SEARCHING
P. 248
IMAGE 3
FINDING INFORMATION ABOUT A COMPANY
P. 250
CV FORMATS
P. 251
CV TEMPLATES
P. 256
THE COVER LETTER
P. 260
WRITER S REFERENCE
P. 263
ACTIVE AND PASSIVE VOICE
P. 263
PARTICIPIAL PHRASES
P. 266
SUBJECT-VERB-PRONOUN AGREEMENT
P. 268
PUNCTUATION
P. 270
RELATIVE CLAUSES: WHICH AND THAT
P. 279
SPELLING
P. 280
STYLE GUIDES
P. 284
ACTIVITIES
P. 285
EDITING ACTIVITY
P. 291
A FINAL NOTE
P. 293
REFERENCES
P. 296
BIBLIOGRAPHY
P. 299
INDEX
P. 302
TABLE OF CONTENTS PROVIDED BY BLACKWELL S BOOK SERVICES AND R.R. BOWKER.
USED WITH PERMISSION.
|
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| callnumber-subject | HF - Commerce |
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| ctrlnum | (OCoLC)141379907 (DE-599)GBV532102851 |
| dewey-full | 808/.06665 302.2 |
| dewey-hundreds | 800 - Literature (Belles-lettres) and rhetoric 300 - Social sciences |
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| discipline | Allgemeines Soziologie Literaturwissenschaft |
| edition | 2. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T22:11:39Z |
| institution | BVB |
| isbn | 0230542980 9780230542983 |
| language | English |
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| physical | XV, 304 S. Ill., graph. Darst. 22cm |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Palgrave Macmillan |
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| series2 | Palgrave study guides |
| spelling | Marsen, Sky Verfasser aut Professional writing the complete guide für business, industry and IT Sky Marsen 2. ed. Basingstoke [u.a.] Palgrave Macmillan 2007 XV, 304 S. Ill., graph. Darst. 22cm txt rdacontent n rdamedia nc rdacarrier Palgrave study guides Includes bibliographical references and index. - Previous ed.: 2003 Business writing Technical writing Wissenschaftliches Manuskript (DE-588)4066596-3 gnd rswk-swf Wissenschaftliches Manuskript (DE-588)4066596-3 s DE-604 DE-601 pdf/application http://www.gbv.de/dms/bowker/toc/9780230542983.pdf Inhaltsverzeichnis GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018993126&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marsen, Sky Professional writing the complete guide für business, industry and IT Business writing Technical writing Wissenschaftliches Manuskript (DE-588)4066596-3 gnd |
| subject_GND | (DE-588)4066596-3 |
| title | Professional writing the complete guide für business, industry and IT |
| title_auth | Professional writing the complete guide für business, industry and IT |
| title_exact_search | Professional writing the complete guide für business, industry and IT |
| title_full | Professional writing the complete guide für business, industry and IT Sky Marsen |
| title_fullStr | Professional writing the complete guide für business, industry and IT Sky Marsen |
| title_full_unstemmed | Professional writing the complete guide für business, industry and IT Sky Marsen |
| title_short | Professional writing |
| title_sort | professional writing the complete guide fur business industry and it |
| title_sub | the complete guide für business, industry and IT |
| topic | Business writing Technical writing Wissenschaftliches Manuskript (DE-588)4066596-3 gnd |
| topic_facet | Business writing Technical writing Wissenschaftliches Manuskript |
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