How to brand nations, cities and destinations: a planning book for place branding
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2009
|
| Schlagworte: | |
| Online-Zugang: | Contributor biographical information Publisher description Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (p. 189-196) and index |
| Beschreibung: | IX, 202 S. graph. Darst. 25 cm |
| ISBN: | 9780230220928 9781349306367 0230220924 |
Internformat
MARC
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| 100 | 1 | |a Moilanen, Teemu |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a How to brand nations, cities and destinations |b a planning book for place branding |c Teemu Moilanen and Seppo Rainisto |
| 264 | 1 | |a Basingstoke [u.a.] |b Palgrave Macmillan |c 2009 | |
| 300 | |a IX, 202 S. |b graph. Darst. |c 25 cm | ||
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| 500 | |a Includes bibliographical references (p. 189-196) and index | ||
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| 650 | 4 | |a City promotion | |
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Datensatz im Suchindex
| _version_ | 1804141151502991360 |
|---|---|
| adam_text | List of Figures and Tables
Foreword by Philip Kotler
Acknowledgments
Introduction
VII
viii
ix
Chapter I Theoretical Framework for Developing
a Place Brand
introduction
What is a Brand?
importance of a Piace Brand and Benefits of a Brand
A Brand -Theoretical Basics ofThinking
How is a Brand Created?
Challenges in Building a Place Brand
Success Factors of Place Marketing
3
3
6
7
I I
14
19
22
Chapter 2 The Process of Building a Country
Brand and the Cornerstones of Success 30
Introduction 30
Case Norway 3!
Case Australia 38
Case Scotland 45
Other Experiences in Country Branding Projects 62
Summary . 73
Chapter 3 City and Destination Branding
Introduction
Copenhagen - A City Branding Case
from Northern Europe
Chicago - A City Branding Case from the US
Comparison between the US and
Northern European Branding
Tourism Destination Branding
Case studies ofWorid Premiere Ski Destination Brands
Competencies of Place Branding Ski Destinations
77
77
77
94
109
I I I
I 19
137
Chapter 4 Operational Plan
Introduction
Country Brand: Operational Plan in Stages
147
147
148
Country Brand: Summary of the
Operational Plan 159
Country Brand: Financing 159
Country Brand:Timetable 164
Destination Brand: Operation Plan in Stages 164
Destination Brand Summary of the
Operational Plan 187
Index
189
197
|
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| spelling | Moilanen, Teemu Verfasser aut How to brand nations, cities and destinations a planning book for place branding Teemu Moilanen and Seppo Rainisto Basingstoke [u.a.] Palgrave Macmillan 2009 IX, 202 S. graph. Darst. 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 189-196) and index Place marketing City promotion Stadtmarketing (DE-588)4330651-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Fremdenverkehrsort (DE-588)4130979-0 gnd rswk-swf Fremdenverkehrsort (DE-588)4130979-0 s Marketing (DE-588)4037589-4 s DE-604 Stadtmarketing (DE-588)4330651-2 s 1\p DE-604 Rainisto, Seppo Verfasser aut http://www.loc.gov/catdir/enhancements/fy0913/2008052855-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0913/2008052855-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0913/2008052855-t.html Table of contents only Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018979956&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Moilanen, Teemu Rainisto, Seppo How to brand nations, cities and destinations a planning book for place branding Place marketing City promotion Stadtmarketing (DE-588)4330651-2 gnd Marketing (DE-588)4037589-4 gnd Fremdenverkehrsort (DE-588)4130979-0 gnd |
| subject_GND | (DE-588)4330651-2 (DE-588)4037589-4 (DE-588)4130979-0 |
| title | How to brand nations, cities and destinations a planning book for place branding |
| title_auth | How to brand nations, cities and destinations a planning book for place branding |
| title_exact_search | How to brand nations, cities and destinations a planning book for place branding |
| title_full | How to brand nations, cities and destinations a planning book for place branding Teemu Moilanen and Seppo Rainisto |
| title_fullStr | How to brand nations, cities and destinations a planning book for place branding Teemu Moilanen and Seppo Rainisto |
| title_full_unstemmed | How to brand nations, cities and destinations a planning book for place branding Teemu Moilanen and Seppo Rainisto |
| title_short | How to brand nations, cities and destinations |
| title_sort | how to brand nations cities and destinations a planning book for place branding |
| title_sub | a planning book for place branding |
| topic | Place marketing City promotion Stadtmarketing (DE-588)4330651-2 gnd Marketing (DE-588)4037589-4 gnd Fremdenverkehrsort (DE-588)4130979-0 gnd |
| topic_facet | Place marketing City promotion Stadtmarketing Marketing Fremdenverkehrsort |
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