Holdings: Marketing management

Marketing management: a relationship approach

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Bibliographic Details
Main Author:	Hollensen, Svend (Author)
Format:	Book
Language:	English
Published:	Harlow, England ; Munich [u.a.] Pearson 2010
Edition:	2. ed.
Subjects:	Relationship marketing Marketing > Management Relationship marketing > Case studies Beziehungsmanagement Beziehungsmarketing Marketingmanagement Fallstudiensammlung
Online Access:	Inhaltsverzeichnis
Physical Description:	XXXV, 656 S. Ill., graph. Darst.
ISBN:	9780273706830 0273706837

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MARC


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Record in the Search Index

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adam_text	MARKETING MANAGEMENT / HOLLENSEN, SVEND : 2010 TABLE OF CONTENTS / INHALTSVERZEICHNIS IDENTIFICATION OF THE FIRM S CORE COMPETENCES DEVELOPMENT OF THE FIRM S COMPETITIVE ADVANTAGE CUSTOMER BEHAVIOUR COMPETITOR ANALYSIS AND INTELLIGENCE ANALYSING RELATIONSHIPS IN THE VALUE CHAIN SWOT ANALYSIS, STRATEGIC MARKETING PLANNING, AND PORTFOLIO ANALYSIS SEGMENTATION, TARGETING, POSITIONING, AND COMPETITIVE STRATEGIES CSR STRATEGY AND THE SUSTAINABLE GLOBAL VALUE CHAIN ESTABLISHING, DEVELOPING, AND MANAGING BUYER-SELLER RELATIONSHIPS PRODUCT AND SERVICE DECISIONS PRICING DECISIONS DISTRIBUTION DECISIONS COMMUNICATION DECISIONS ORGANISING AND IMPLEMENTING THE MARKETING PLAN BUDGETING AND CONTROLLING. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. ed.
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isbn	9780273706830 0273706837
language	English
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spelling	Hollensen, Svend Verfasser (DE-588)1044269421 aut Marketing management a relationship approach Svend Hollensen 2. ed. Harlow, England ; Munich [u.a.] Pearson 2010 XXXV, 656 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Relationship marketing Marketing Management Relationship marketing Case studies Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s Beziehungsmarketing (DE-588)4789127-0 s DE-188 Beziehungsmanagement (DE-588)4326109-7 s 1\p DE-604 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018975630&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
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subject_GND	(DE-588)4326109-7 (DE-588)4789127-0 (DE-588)4168907-0 (DE-588)4522595-3
title	Marketing management a relationship approach
title_auth	Marketing management a relationship approach
title_exact_search	Marketing management a relationship approach
title_full	Marketing management a relationship approach Svend Hollensen
title_fullStr	Marketing management a relationship approach Svend Hollensen
title_full_unstemmed	Marketing management a relationship approach Svend Hollensen
title_short	Marketing management
title_sort	marketing management a relationship approach
title_sub	a relationship approach
topic	Relationship marketing Marketing Management Relationship marketing Case studies Beziehungsmanagement (DE-588)4326109-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Relationship marketing Marketing Management Relationship marketing Case studies Beziehungsmanagement Beziehungsmarketing Marketingmanagement Fallstudiensammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018975630&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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