Website visibility: the theory and practice of improving rankings
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford [u.a.]
Chandos Publ.
2009
|
| Series: | Chandos internet series
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XXI, 222 S. Ill., graph. Darst |
| ISBN: | 9781843344735 9781843344742 |
Staff View
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Record in the Search Index
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| _version_ | 1828435621332385792 |
| adam_text | Titel: Website visibility
Autor: Weideman, Melius
Jahr: 2009
Contents
Foreword xl
Acknowledgements xiii
List of figures and tables xv
About the author xxi
1 The trilogy: users, webpages and search engines 1
Introduction 1
Relationships 1
Users 3
Webpages 11
Search engines 20
Conclusion - recommendations on the use of SEO 37
2 Elements of website visibility and research 41
Models 41
Model result comparison 57
3 The good ones 59
Introduction 59
Inlinks 59
Body keywords 64
Hypertext/anchor text
Metatags 75
TITLE tag 90
H1 tag 90
Outlinks 91
92
Age of site
92
Domain names
Search engine submission 94
Age of document 98
HTML naming conventions 98
Age of link 99
Other categories 99
The bad ones 101
Link spamdexing 101
Keyword spamdexing 103
Server accessibility to bots 106
Similar/duplicate content 108
Hash 108
External links to low-quality/spamdexing sites 110
Frames 111
Duplicate title/metatags 118
Graphics 119
Others 123
A word from the search engines 136
The ugly ones 139
A fight - or a partnership? 139
The hats 141
Search engine policies and penalties 143
From bad to ugly: the top two 147
Case studies 149
Introduction 149
SA-Cycling 150
Louw Coetzee 154
Grapetek - Uvasys 164
XiCrypt 170
Conclusion 171
Recommendations and the future 173
Recommendations 173
Management vs the technical guys 175
Search engine developments 176
Future trends 176
Glossary 179
References 207
Index 219
|
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| illustrated | Illustrated |
| indexdate | 2025-04-04T04:01:31Z |
| institution | BVB |
| isbn | 9781843344735 9781843344742 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018973169 |
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| physical | XXI, 222 S. Ill., graph. Darst |
| publishDate | 2009 |
| publishDateSearch | 2009 |
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| publisher | Chandos Publ. |
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| series2 | Chandos internet series |
| spellingShingle | Weideman, Melius Website visibility the theory and practice of improving rankings Web search engines Web sites Design Web sites Ratings and rankings Ranking (DE-588)4307945-3 gnd Website (DE-588)4596172-4 gnd |
| subject_GND | (DE-588)4307945-3 (DE-588)4596172-4 |
| title | Website visibility the theory and practice of improving rankings |
| title_auth | Website visibility the theory and practice of improving rankings |
| title_exact_search | Website visibility the theory and practice of improving rankings |
| title_full | Website visibility the theory and practice of improving rankings Melius Weideman |
| title_fullStr | Website visibility the theory and practice of improving rankings Melius Weideman |
| title_full_unstemmed | Website visibility the theory and practice of improving rankings Melius Weideman |
| title_short | Website visibility |
| title_sort | website visibility the theory and practice of improving rankings |
| title_sub | the theory and practice of improving rankings |
| topic | Web search engines Web sites Design Web sites Ratings and rankings Ranking (DE-588)4307945-3 gnd Website (DE-588)4596172-4 gnd |
| topic_facet | Web search engines Web sites Design Web sites Ratings and rankings Ranking Website |
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| work_keys_str_mv | AT weidemanmelius websitevisibilitythetheoryandpracticeofimprovingrankings |
Indexes
THWS Würzburg Teilbibliothek SHL, Raum I.2.11
| Call Number: |
1340 ST 252 W417 |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |