Internet marketing from the real experts: 3 minute lessons on: affiliate marketing, email marketing, search engine optimization, social media and much more ...
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York, NY
Velocity NYC Press
2010
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XIII, 329 S. Ill. |
| ISBN: | 9781600377440 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Titel: Internet marketing from the real experts
Autor: Collins, Shawn
Jahr: 2010
Contents
xiii introduction
1 Section I: Affiliate
3 15 THINGS TO LOOK FOR IN AFFILIATE PROGRAMS
By Dan Leman
5 4 CHARACTERISTICS OF SUCCESSFUL AFFILIATE PROGRAM
MANAGERS By Geno Prussakov
8 7 ESSENTIALS WHEN MAKING AFFILIATE PROGRAM
CHANGES By Jamie Birch
10 AD NETWORKS, VERTICAL AD NETWORKS, AND AFFILIATE
N ETWO RKS By Peter Figueredo
13 AFFILIATE FRAUD-A GROWING CONCERN IN AFFILIATE
MARKETING? By Tyler Allen
15 AFFILIATE MANAGER COMMUNICATION STRATEGIES
By Trisha Lyn Fawver
17 AFFILIATE MARKETERS UNPLUGGED
22 AFFILIATE MARKETING-A GAME OF NUMBERS
By Jason Forthofer
24 AFFILIATE MARKETING 101: SETTING THE STAGE FOR
YOUR SUCCESS By Chantelle S. White
27 AFFILIATE MARKETING INDUSTRY RIPE FOR QUALITY EFFORT
By Will Martin-Gill
29 AFFILIATE PROGRAM MANAGEMENT: LEADERSHIP VS.
MANAGEMENT By Geno Prussakov
31 AFFILIATE RECRUITMENT STRATEGIES By ChuckHamrick
33 AFFILIATE SOFTWARE ESSENTIALS THAT SUPPORT YOUR
BUSINESS By Nicky Senyard
35 AFFILIATES: STOP WAITING FOR OVERNIGHT SUCCESS
By Matt Mc Williams
37 ARE YOU THE NEXT SUPER AFFILIATE BLOGGER?
By Zac Johnson
39 AUTOMATION FTW By Missy Ward
41 AUTOPILOT AFFILIATE PROGRAM MANAGEMENT OR RECIPE
FOR FAILURE By Geno Prussakov
43 BECOMING A GREEN AFFILIATE MARKETER
By Shawn Collins
46 CALL TO ACTIVATION By Geno Prussakov
48 CAPTURE REVENUE FROM iN-STORE SALES
By Seth Sarelson and Jonathan Treiber
50 CELEBRATING WOMEN IN AFFILIATE MARKETING
By Shawn Collins and Missy Ward
64 COMING SOON: MLM/AFFILIATE MARKETING
Convergence? ByDebbiBallard
66 CRYING NEED FOR EDUCATION By Geno Prussakov
68 DATAFEED DO S AND DON TS By Scott Jangro
70 DEATH OF AN AFFILIATE NETWORK ByJBMcKee
72 EMOTIONALLY CHARGED AFFILIATE MARKETING
By Jami Gibbs
74 ESCAPE FROM NEW YORK TAX NEXUS By Brian Littleton
76 FIVE AFFILIATE CHALLENGES FOR LONG TERM SUCCESS
By Andrew Wee
78 FIVE WAYS TO EVALUATE A MERCHANT S LANDING PAGE
By Dan Murray
80 Gearing Up foraffiliate marketing Success
By Andrew Wee
82 howan affiliate Network Looks For Offers
By Stuart Hochwert
84 How Banner Advertising Can boost affiliate Sales
By Amanda Schwarz
86 Importance of auditing Your affiliate program
By Stephen Robinson
88 Inside information on affiliate Classifying
By Matt Enders
90 LESSONS FROM NORTH CAROLINA S AFFILIATE TAX FIGHT
By Matt Enders
92 MARKETING YOUR OWN AFFILIATE PROGRAM
By Pablo Palatnik
94 MERCHANTS, BRING ON THE VIDEOS By TriciaMeyer
96 MULTICULTURAL AFFILIATE MARKETING By Brian Hawkins
98 PROS CONS OF UTILIZING MULTIPLE NETWORKS
By Brian Littleton
100 PUT MARKETING BACK INTO AFFILIATE MARKETING
By Mark Olsen
102 REWARD SITES: ASSET OR LIABILITY? By Tricia Meyer
104 SHOULD YOU DIVERSIFY YOUR AFFILIATE REVENUE?
By Dan Murray
106 SIX DEGREES OF AFFILIATE MARKETING ByZac Johnson
108 TAKING THE LEAP ACROSS THE POND ByJodiRieger
no Target Targets affiliates Through Social media
By Jillian McGary
112 THE 10 AFFILIATE MANAGER COMMANDMENTS
By Kim Rodgers-Salvino
114 THE COMING OF AGE FOR AFFILIATE MARKETING
By Michael Sprouse
116 THE COUPON CODE DILEMMA By Scott Jangro
118 The Direct to merchant PPC minefield
By Deborah Carney
120 THE Five most common missing pieces to
AFFILIATE S1TES By Matt McWilliams
122 THREE EFFECTIVE COMMUNICATION TACTICS FOR
AFFILIATE MARKETING By Brian Clark
124 TRUST US A TWO WAY STRE ET By Ad Hustler/Brandon Hoffman
126 TWITTER GRABS AFFILIATE ATTENTION By Lisa Picarille
129 Ways affiliate managers should be helping
PUBLISHERS By Brian Hawkins
131 what to Look for in an affiliate Network
By Ian Fernando
133 why integration matters for affiliate marketing
By Debbie Bookstaber
135 WIDGETS AND YOUR AFFILIATE MARKETING MIX
By Amy Ely
138 AFFILIATE OPPORTUNITIES IN A RECESSION By Nicky Senyard
140 Niche picking-, finding a profitable niche for your
WEBSITE By Lisa Caraffi
142 OPPORTUNITIES FOR PERFORMANCE AD NETWORKS AND
AFFILIATE MARKETERS IN 2009 By Michael Sprouse
145 SECTION II: DESIGN____________________________________
147 GUIDING YOUR VISITORS TO ACTION By Ken Lochridge
149 SECTION III: EMAIL____________________________________
151 BUILD PROFITABLE CUSTOMER RELATIONSHIPS
By Tom Kulzer
153 CHOOSING THE RIGHT EMAIL SERVICE PROVIDER
By Andrew Paul
155 GET IN YOUR SUBSCRIBERS ADDRESS BOOKS NOW
By Justin Premick
157 SECTION IV: INSPIRATIONAL
159 ARE YOU A LOSER, OR A FAILURE? ByJimKukral
161 I WISH I WAS RICH LIKE YOU By Zac Johnson
163 STRUGGLING ENTREPRENEURS, DO NOT GIVE UP
By Jim Kukral
165 THINGS I WISH I KNEW 10 YEARS AGO ByJimKukral
167 SECTION V: INTERVIEWS______________________________
169 FIVE MINUTES WITH GARY VAYNERCHUK By Shawn Collins
172 FIVE MINUTES WITH CONNIE BERG By Shawn Collins
176 FIVE MINUTES WITH KELLIE STEVENS By Shawn Collins
181 FIVE MINUTES WITH LOREN FELDMAN By Missy Ward
183 FIVE MINUTES WITH MELISSA SALAS By Missy Ward
187 HAIKO DE POEL, JR.: THE AFFILIATE VOICE? By Missy Ward
191 TAKING THE AFFILIATE WORLD BY STORM By Missy Ward
196 THElNFOTAINER.COM By Shawn Collins
203 WALKING THE WALK IN AFFILIATE MARKETING
By Shawn Collins
207 Section VI: Legal
209 ADVERTISER LIABILITY FOR AFFILIATE SPAM By Anne Mitchell
211 AFFILIATE MARKETING IN THE REGULATORS CROSS-HAIRS
By Thomas A. Cohn
213 COMPLIANCE IN ADVERTISING By Stacey Sicard
215 FINANCE AFFILIATES: COMPLIANCE 101 By Brad Norton, Esq.
217 LEGAL ISSUES SURROUNDING SWEEPSTAKES AND GAMES
OF SKILL By David Klein
219 PRIVACY IS GOOD POLICY By David Klein
221 REDUCE FRAUD RISK THROUGH YOUR AFFILIATE
AGREEMENT By DavidNaffziger
223 THE TOS THAT BIND By Janet Attard
225 Using Trademarks in affiliate marketing
By Mark Rosenberg
227 Section VII: Other Stuff You Should Know
229 A LOOK AT THE VERY PROFITABLE MEMBERSHIP SITE
BUSINESS By Tim Kerber
231 CAN BRAND AND DIRECT RESPONSE MARKETERS COEXIST?
By Michael Sprouse
233 GETTING NOTICED FAST FOLLOW UP By Mike Buechele
235 GUIDE TO CONFERENCE NETWORKING By Shawn Collins
238 HOW THE WEB S RICH GET RICHER By MichelLeconte
240 IT S ALL ABOUT YOU.COM By Ted Murphy
242 MAKING THE MOST OF YOUR SHOW EXPERIENCE
By Dina Riccobono
244 OUT OF COMMISSION By Lisa Picarille
247 pro Digital Video Camera Formats explained
By Peter Fitzpatrick
249 SERIOUS CONTENT: THE KEY TO SERIOUS TRAFFIC
By Dylan McDanniel
251 TAKE A HIKE, MR. CYNICAL MARKETER By Missy Ward
253 THE TRADESHOW JUNGLE By ChantelleS. White
255 THINKING OUTSIDE THE AD By David For tino
257 Tips for Taking Pictures for your website
By Deborah Carney
259 WHY LONG-FORM SALES LETTERS WORK ByJoelComm
261 WHY WE SHOULD ALL BELIEVE IN TRADE SHOWS
By Michael Sprouse
263 enhancing Your Customer Service practices
By Emilio Yepez
265 THE SWEET SCIENCE OF LANDING PAGES By Jeremy Schoemaker
267 Section VIII: productivity
269 Chat improves Conversions - That s what We
ALL WANT! By Dark Price
271 GTD IN AFFILIATE MARKETING WITH WEB 2.0
By Sam Harrelson
273 PRODUCTIVITY UPGRADE: THE DASH By Aaron Dragushan
21A STAYING PRODUCTIVE ON THE ROAD By Michael Vorel
276 THE IMPORTANCE OF TIME MANAGEMENT By Ian Fernando
279 Section IX: Search
281 S150KA DAY ON PPC: LESSONS LEARNED By Scott Richter
283 NOBODY WOULD USE A SEARCH ENGINE WITH PAID
RESULTS By Dan Gray
285 PERILS OF WHITE HAT SEO By WilReynolds
287 SEARCH ENGINE PESS1M1ZATION: DON T MAKE GOOGLE CRY
By Mark W. Schumann
289 SECTION X: SOCIAL MEDIA
291 3 SOCIAL MEDIA MARKETING TIPS FOR AFFILIATES
By Brent Csutoras
293 5 WAYS TO KEEP WORDPRESS RUNNING SMOOTHLY
By Karen Jackie and Dana Rockel
296 FLOGGING-WILL YOUR BLOG BE OUTED? ByJasonDodd
298 FOUR GREAT TOOLS FOR TWITTER MARKETING
By Ian Fernando
300 HOW SOCIAL NETWORKS VALIDATED THE SOFT-SELL
By Brian Littleton
302 HOW TO BUILD YOUR MESSAGE WITH TWITTER
By Murray Newlands
304 HOW TO EFFECTIVELY BLOG FOR BRANDING AND
MONETIZATION By Andrew Wee
306 IMPROVE YOUR BLOG EARNINGS ByZacJohnson
308 INTRODUCTION TO PODCASTING By Shawn Collins
310 LEVERAGING LlNKEDlN TO EXPAND YOUR BRAND
By Wade Sisson
312 ONLINE_CHARLES_44254 IS IN CHARGE OF YOUR BRAND?
By Brian Littleton
314 ten Ways to Promote facebook Business pages
By Mari Smith
316 THE POWER OF GUEST POSTING By Eric Schechter
318 WHO OWNS AND CONTROLS YOUR CONTENT?
By Deborah Carney
321 Section xi; Video______________________________
323 HOW AFFILIATES CAN GET STARTED WITH VIDEO
By Michael Buechele
325 ONLINE VIDEO ADVERTISING By Tim Carter
328 USING VIDEO TO SELL ONLINE By Ken Price
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| spelling | Internet marketing from the real experts 3 minute lessons on: affiliate marketing, email marketing, search engine optimization, social media and much more ... ed. by Shawn Collins ... New York, NY Velocity NYC Press 2010 XIII, 329 S. Ill. txt rdacontent n rdamedia nc rdacarrier Internet marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s DE-604 Collins, Shawn Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018967932&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Internet marketing from the real experts 3 minute lessons on: affiliate marketing, email marketing, search engine optimization, social media and much more ... Internet marketing Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | Internet marketing from the real experts 3 minute lessons on: affiliate marketing, email marketing, search engine optimization, social media and much more ... |
| title_auth | Internet marketing from the real experts 3 minute lessons on: affiliate marketing, email marketing, search engine optimization, social media and much more ... |
| title_exact_search | Internet marketing from the real experts 3 minute lessons on: affiliate marketing, email marketing, search engine optimization, social media and much more ... |
| title_full | Internet marketing from the real experts 3 minute lessons on: affiliate marketing, email marketing, search engine optimization, social media and much more ... ed. by Shawn Collins ... |
| title_fullStr | Internet marketing from the real experts 3 minute lessons on: affiliate marketing, email marketing, search engine optimization, social media and much more ... ed. by Shawn Collins ... |
| title_full_unstemmed | Internet marketing from the real experts 3 minute lessons on: affiliate marketing, email marketing, search engine optimization, social media and much more ... ed. by Shawn Collins ... |
| title_short | Internet marketing from the real experts |
| title_sort | internet marketing from the real experts 3 minute lessons on affiliate marketing email marketing search engine optimization social media and much more |
| title_sub | 3 minute lessons on: affiliate marketing, email marketing, search engine optimization, social media and much more ... |
| topic | Internet marketing Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Internet marketing Online-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018967932&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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