APA (7th ed.) Citation

(2010). Advertising and promotion: An integrated marketing communications approach (2. ed.). Sage.

Chicago Style (17th ed.) Citation

Advertising and Promotion: An Integrated Marketing Communications Approach. 2. ed. Los Angeles [u.a.]: Sage, 2010.

MLA (9th ed.) Citation

Advertising and Promotion: An Integrated Marketing Communications Approach. 2. ed. Sage, 2010.