Business-to-Business Markenführung im Web 2.0: Möglichkeiten der Einflussnahme und Maßnahmen zur Gegensteuerung
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | German |
| Published: |
Hamburg
Diplomica Verlag
2009
|
| Edition: | 1. Auflage |
| Subjects: | |
| Online Access: | Volltext |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9783836619608 |
Staff View
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| author | Pötter, Annika |
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| indexdate | 2025-02-20T06:45:58Z |
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| isbn | 9783836619608 |
| language | German |
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| spellingShingle | Pötter, Annika Business-to-Business Markenführung im Web 2.0 Möglichkeiten der Einflussnahme und Maßnahmen zur Gegensteuerung User Generated Content (DE-588)7616549-8 gnd Community of Practice (DE-588)7617517-0 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd |
| subject_GND | (DE-588)7616549-8 (DE-588)7617517-0 (DE-588)4631075-7 (DE-588)7548364-6 |
| title | Business-to-Business Markenführung im Web 2.0 Möglichkeiten der Einflussnahme und Maßnahmen zur Gegensteuerung |
| title_auth | Business-to-Business Markenführung im Web 2.0 Möglichkeiten der Einflussnahme und Maßnahmen zur Gegensteuerung |
| title_exact_search | Business-to-Business Markenführung im Web 2.0 Möglichkeiten der Einflussnahme und Maßnahmen zur Gegensteuerung |
| title_full | Business-to-Business Markenführung im Web 2.0 Möglichkeiten der Einflussnahme und Maßnahmen zur Gegensteuerung Annika Pötter |
| title_fullStr | Business-to-Business Markenführung im Web 2.0 Möglichkeiten der Einflussnahme und Maßnahmen zur Gegensteuerung Annika Pötter |
| title_full_unstemmed | Business-to-Business Markenführung im Web 2.0 Möglichkeiten der Einflussnahme und Maßnahmen zur Gegensteuerung Annika Pötter |
| title_short | Business-to-Business Markenführung im Web 2.0 |
| title_sort | business to business markenfuhrung im web 2 0 moglichkeiten der einflussnahme und maßnahmen zur gegensteuerung |
| title_sub | Möglichkeiten der Einflussnahme und Maßnahmen zur Gegensteuerung |
| topic | User Generated Content (DE-588)7616549-8 gnd Community of Practice (DE-588)7617517-0 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd |
| topic_facet | User Generated Content Community of Practice Business-to-Business-Marketing World Wide Web 2.0 |
| url | http://www.wiso-net.de/document/DIPL,ADIP%5F_978383661960888 |
| work_keys_str_mv | AT potterannika businesstobusinessmarkenfuhrungimweb20moglichkeitendereinflussnahmeundmaßnahmenzurgegensteuerung |