Brand royalty: how the world's top 100 brands thrive and survive
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
c2004
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (vi, 314 p.) ill. (some col.) 25 cm |
Internformat
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| 245 | 1 | 0 | |a Brand royalty |b how the world's top 100 brands thrive and survive |c Matt Haig |
| 264 | 1 | |a London |b Kogan Page |c c2004 | |
| 300 | |a 1 Online-Ressource (vi, 314 p.) |b ill. (some col.) |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
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| 500 | |a Includes bibliographical references and index | ||
| 533 | |a Online-Ausgabe |n Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. | ||
| 650 | 4 | |a Brand name products |x Management | |
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Datensatz im Suchindex
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|---|---|
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| author | Haig, Matt |
| author_facet | Haig, Matt |
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| building | Verbundindex |
| bvnumber | BV036025807 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-38-EBE |
| ctrlnum | (OCoLC)873631758 (DE-599)BVBBV036025807 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV036025807 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:09:40Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018917945 |
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| owner_facet | DE-1051 |
| physical | 1 Online-Ressource (vi, 314 p.) ill. (some col.) 25 cm |
| psigel | ZDB-38-EBE |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Kogan Page |
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| spelling | Haig, Matt Verfasser aut Brand royalty how the world's top 100 brands thrive and survive Matt Haig London Kogan Page c2004 1 Online-Ressource (vi, 314 p.) ill. (some col.) 25 cm txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Online-Ausgabe Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Brand name products Management Erfolgsfaktor (DE-588)4197034-2 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Electronic books Markenartikel (DE-588)4037584-5 s Markenpolitik (DE-588)4144679-3 s Erfolgsfaktor (DE-588)4197034-2 s 1\p DE-604 Reproduktion von Haig, Matt Brand royalty c2004 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Haig, Matt Brand royalty how the world's top 100 brands thrive and survive Brand name products Management Erfolgsfaktor (DE-588)4197034-2 gnd Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4197034-2 (DE-588)4037584-5 (DE-588)4144679-3 |
| title | Brand royalty how the world's top 100 brands thrive and survive |
| title_auth | Brand royalty how the world's top 100 brands thrive and survive |
| title_exact_search | Brand royalty how the world's top 100 brands thrive and survive |
| title_full | Brand royalty how the world's top 100 brands thrive and survive Matt Haig |
| title_fullStr | Brand royalty how the world's top 100 brands thrive and survive Matt Haig |
| title_full_unstemmed | Brand royalty how the world's top 100 brands thrive and survive Matt Haig |
| title_short | Brand royalty |
| title_sort | brand royalty how the world s top 100 brands thrive and survive |
| title_sub | how the world's top 100 brands thrive and survive |
| topic | Brand name products Management Erfolgsfaktor (DE-588)4197034-2 gnd Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products Management Erfolgsfaktor Markenartikel Markenpolitik |
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