Brand society: how brands transform management and lifestyle
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as sym...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge [u.a.]
Cambridge Univ. Press
2010
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher. |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | XX, 308 S. |
| ISBN: | 9780521726900 9780521898263 |
Internformat
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| 520 | 3 | |a "Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher. | |
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Datensatz im Suchindex
| _version_ | 1804141033136586752 |
|---|---|
| adam_text | Titel: Brand society
Autor: Kornberger, Martin
Jahr: 2010
Contents
List of figures page x
Preface xi
Acknowledgements xvii
Part I Brands and branding 1
1 Introduction: the brand society 3
2 Making sense of brands 24
3 The making of brands 49
Part II How brands transform management 85
4 Identity 87
5 Culture 115
6 Innovation 147
Part III How brands transform lifestyle 173
7 8 9 Politics Ethics Aesthetics
Conclusion References Index
175
205
236
263
273
292
m
Figures
2.1 The brand box page 31
|
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| spelling | Kornberger, Martin 1974- Verfasser (DE-588)14047594X aut Brand society how brands transform management and lifestyle Martin Kornberger 1. publ. Cambridge [u.a.] Cambridge Univ. Press 2010 XX, 308 S. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke "Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher. Brand name products Brand name products Management Popular culture Lebensstil (DE-588)4138354-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Markenpolitik (DE-588)4144679-3 s Lebensstil (DE-588)4138354-0 s b DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018901185&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kornberger, Martin 1974- Brand society how brands transform management and lifestyle Brand name products Brand name products Management Popular culture Lebensstil (DE-588)4138354-0 gnd Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4138354-0 (DE-588)4144679-3 (DE-588)4037584-5 |
| title | Brand society how brands transform management and lifestyle |
| title_auth | Brand society how brands transform management and lifestyle |
| title_exact_search | Brand society how brands transform management and lifestyle |
| title_full | Brand society how brands transform management and lifestyle Martin Kornberger |
| title_fullStr | Brand society how brands transform management and lifestyle Martin Kornberger |
| title_full_unstemmed | Brand society how brands transform management and lifestyle Martin Kornberger |
| title_short | Brand society |
| title_sort | brand society how brands transform management and lifestyle |
| title_sub | how brands transform management and lifestyle |
| topic | Brand name products Brand name products Management Popular culture Lebensstil (DE-588)4138354-0 gnd Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Brand name products Brand name products Management Popular culture Lebensstil Markenpolitik Markenartikel |
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