The elements of international English style: a guide to writing correspondence, reports, technical documents, and internet pages for a global audience
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Armonk, N.Y. ; London
Sharpe
2005
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | XVII, 162 S. |
| ISBN: | 076561572X 0765615711 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | The Elements of
INTERNATIONAL
GUSH
Style
A GUIDE TO WRITING
CORRESPONDENCE, REPORTS,
TECHNICAL DOCUMENTS,
and INTERNET PAGES
FOR A GLOBAL AUDIENCE
EDMOND H WEISS
Armonk, New York
London, England
Contents
Preface xi
Acknowledgments xvii
1 The Language of Global Business Is International
English 3
A Riddle 3
What Is International English Style? 4
The Two Strategies: Culture-Free, Culture-Fair 11
Discussion Questions 13
Sources and Resources 14
2 Principles of Simplicity 15
Meaning and Risk IS
Ogden s Basic English 17
Tactic 1: Adopt a Locally Invented, Controlled English 18
Tactic 2: Adopt a Reduced Dictionary 19
Tactic 3: Adopt an Industry-Sanctioned Controlled English 19
Tactic 4: Choose Words with One or Few Meanings 21
Tactic 5: Avoid Verbs with Two or Three Words in Them
(Phrasal Verbs) 24
Tactic 6: Use the Simplest Verb Forms 25
Tactic 7: Define Many Terms in a Glossary 26
Tactic 8: Choose Words that Are Pronounceable 28
Tactic 9: Do not Coin Words that Are not Needed 29
Tactic 10: Avoid Redundant and Wordy Expressions
for Time and Place 30
Tactic 11: Avoid Unhelpful Redundancies 32
Tactic 12: Avoid Nominalizations 33
Discussion Questions 36
Sources and Resources 36
3 Principles of Clarity 38
The Problem: Clear Only If Known 38
Tactic 13: Be Careful of Loosely Connected Words and
Phrases 40
Tactic 14: Be Aware of Frequently Misplaced Descriptive
Words • 42
Tactic 15: Do not Confuse Frequently Confused Terms 43
Tactic 16: Form Words in Standard Ways 45
Tactic 17: Use Standard Spellings 46
Tactic 18: Avoid Converting Nouns into Verbs 46
Tactic 19: Be Aware of the Several Englishes 47
Tactic 20: Be Careful with Money and Dates 48
Tactic 21: Avoid Illogical or Arbitrary Idioms 48
Tactic 22: Avoid Words that Can Have Opposite Meanings 50
Tactic 23: Avoid Abbreviations, Contractions, and Acronyms 51
Tactic 24: Avoid Figurative Language in General 51
Tactic 25: Avoid Literary and Cultural Allusions 52
Tactic 26: Avoid Military and Sports Vocabulary 53
Tactic 27: Avoid Technical Terms Used with Nontechnical
Meanings 55
Tactic 28: Avoid Business Jargon and Fashionable Business
Terms 56
Tactic 29: Avoid Regionalisms and Slang 57
Tactic 30: Avoid Sarcasm or Irony 58
Tactic 31: Avoid Humor and Wordplay 59
Tactic 32: Suit Your English Idiom to the Local Language 60
Discussion Questions 61
Sources and Resources 62
4 Reducing Burdens 63
Reading and Stress 63
Tactic 33: Prefer Shorter Sentences 65
Tactic 34: Prefer Simple Sentences to Compound Sentences 66
Tactic 35: Prefer Simple Sentences to Complex Sentences 67
Tactic 36: Retain Certain Optional Words 68
Punctuation and International English 69
Tactic 37: Use Commas Aggressively 72
Tactic 38: Use Hyphens Aggressively 73
Tactic 39: Avoid Quotation Marks 75
The Burdensome Page 77
Tactic 40: Do not Justify Text, but Do not Break Words
at the Ends of Lines 78
Tactic 41: Create a Readable, Accessible Page 80
Tactic 42: Reduce GOTOs 84
Tactic 43: Break Apart Long Paragraphs 85
Tactic 44: Convert Some Paragraphs into Lists 86
Tactic 45: Convert Some Paragraphs into Tables 87
Tactic 46: Convert Some Paragraphs into Playscripts 87
Tactic 47: Convert Some Paragraphs into Decision Tables 88
Tactic 48: Convert Some Paragraphs into Logic Diagrams 89
Reducing Burdens as an Ethical Objective 90
Discussion Questions 90
Sources and Resources 91
5 Writing for Translation 93
Limits on Translation 93
Translation Is a Business Expense 95
Preparing a Manuscript for Translation 97
Controlled Language and the Future of Translation 99
Discussion Questions 103
Sources and Resources 104
6 Principles of Correspondence 105
Business Letters: An Exercise in Style 105
Tactic 49: Eliminate Western Letter Lingo and Formats 107
Tactic 50: Adopt the Receiver s Format 111
Tactic 51: Emulate the Receiver s Opening Paragraph and
Customary Closing 115
Tactic 52: Emulate the Receiver s Content Restrictions 116
What about E-mail? 118
Adapting E-mail for International Recipients 119
Discussion Questions 122
Sources and Resources 123
7 Principles of Cultural Adaptation 124
Was der Bauer nicht kennt 124
Tactic 53: Be Extremely Polite and Formal 127
Tactic 54: Assess Other Cultures without Stereotyping 129
Tactic 55: Localize Radically 131
Tactic 56: Define Your Graphics Strategy 133
Tactic 57: Consider Hall s Context Continuum 133
Issues of Philosophy and Hypemorms 135
Discussion Questions 139
Sources and Resources 140
Appendixes
1 Projects for Students of International English 141
2 Sentences that Need Editing 143
3 Instructional/Technical Passages that Overburden
the Reader 145
4 A Portfolio of Bad News Letters 149
5 An Internationalized Website Checklist 153
Index 157
|
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| spelling | Weiss, Edmond H. Verfasser aut The elements of international English style a guide to writing correspondence, reports, technical documents, and internet pages for a global audience Edmond H. Weiss Armonk, N.Y. ; London Sharpe 2005 XVII, 162 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references Englisch English language / Style / Handbooks, manuscripts, etc Communication, International / Handbooks, manuals, etc English language / Textbooks for foreign speakers Web sites / Design / Handbooks, manuals, etc Technical writing / Handbooks, manuals, etc Report writing / Handbooks, manuals, etc Letter writing / Handbooks, manuals, etc Englisch (DE-588)4014777-0 gnd rswk-swf Stil (DE-588)4124256-7 gnd rswk-swf Englisch (DE-588)4014777-0 s Stil (DE-588)4124256-7 s DE-604 HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018882036&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Weiss, Edmond H. The elements of international English style a guide to writing correspondence, reports, technical documents, and internet pages for a global audience Englisch English language / Style / Handbooks, manuscripts, etc Communication, International / Handbooks, manuals, etc English language / Textbooks for foreign speakers Web sites / Design / Handbooks, manuals, etc Technical writing / Handbooks, manuals, etc Report writing / Handbooks, manuals, etc Letter writing / Handbooks, manuals, etc Englisch (DE-588)4014777-0 gnd Stil (DE-588)4124256-7 gnd |
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| title | The elements of international English style a guide to writing correspondence, reports, technical documents, and internet pages for a global audience |
| title_auth | The elements of international English style a guide to writing correspondence, reports, technical documents, and internet pages for a global audience |
| title_exact_search | The elements of international English style a guide to writing correspondence, reports, technical documents, and internet pages for a global audience |
| title_full | The elements of international English style a guide to writing correspondence, reports, technical documents, and internet pages for a global audience Edmond H. Weiss |
| title_fullStr | The elements of international English style a guide to writing correspondence, reports, technical documents, and internet pages for a global audience Edmond H. Weiss |
| title_full_unstemmed | The elements of international English style a guide to writing correspondence, reports, technical documents, and internet pages for a global audience Edmond H. Weiss |
| title_short | The elements of international English style |
| title_sort | the elements of international english style a guide to writing correspondence reports technical documents and internet pages for a global audience |
| title_sub | a guide to writing correspondence, reports, technical documents, and internet pages for a global audience |
| topic | Englisch English language / Style / Handbooks, manuscripts, etc Communication, International / Handbooks, manuals, etc English language / Textbooks for foreign speakers Web sites / Design / Handbooks, manuals, etc Technical writing / Handbooks, manuals, etc Report writing / Handbooks, manuals, etc Letter writing / Handbooks, manuals, etc Englisch (DE-588)4014777-0 gnd Stil (DE-588)4124256-7 gnd |
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