APA-Zitierstil (7. Ausg.)

Churchill, G. A., Brown, T., & Suter, T. A. (2010). Basic marketing research (7. ed., international ed.). South-Western Cengage Learning.

Chicago-Zitierstil (17. Ausg.)

Churchill, Gilbert A., Tom Brown, und Tracy A. Suter. Basic Marketing Research. 7. ed., international ed. [S.l.]: South-Western Cengage Learning, 2010.

MLA-Zitierstil (9. Ausg.)

Churchill, Gilbert A., et al. Basic Marketing Research. 7. ed., international ed. South-Western Cengage Learning, 2010.