APA (7th ed.) Citation

Gunelius, S. (2009). Building brand value the Playboy way (1. publ.). Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Gunelius, Susan. Building Brand Value the Playboy Way. 1. publ. Basingstoke [u.a.]: Palgrave Macmillan, 2009.

MLA (9th ed.) Citation

Gunelius, Susan. Building Brand Value the Playboy Way. 1. publ. Palgrave Macmillan, 2009.