Consumer research for museum marketers: audience insights money can't buy
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lanham, Md. [u.a.]
AltaMira Press [u.a.]
2010
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | VI, 179 S. |
| ISBN: | 9780759118089 9780759118096 |
Staff View
MARC
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| 264 | 1 | |a Lanham, Md. [u.a.] |b AltaMira Press [u.a.] |c 2010 | |
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| 338 | |b nc |2 rdacarrier | ||
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| 650 | 4 | |a Museums |x Management | |
| 650 | 4 | |a Museums |x Marketing | |
| 650 | 4 | |a Museums |x Public relations | |
| 650 | 0 | 7 | |a Benutzerforschung |0 (DE-588)4144480-2 |2 gnd |9 rswk-swf |
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Record in the Search Index
| _version_ | 1804140982359293952 |
|---|---|
| adam_text | CONSUMER RESEARCH FOR MUSEUM MARKETERS
/ WALLACE, MARGOT A.
: C2009
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION: OBSERVATIONAL RESEARCH VS. THE OTHER RESEARCHES
METHODOLOGY
THE HAND-HOLDERS : CONNECTING TO YOUR MUSEUM
TWITCHING ON THE TOUR
SITTING DOWN
TURNING RIGHT
DRESS CODE
MUSEUM GOERS DON T GET FAT : TRIBAL MARKETING
MEN : ANOTHER NEW MARKET SEGMENT
LUNCHTIME STORIES
TAKING PHOTOS
EARLY BIRDS
SHOPPING FOR MEMORIES
HAND-HELD CHILDREN, THE NEW DEMOGRAPHIC
LONG LINES AND SMILES
QUEUE-LESS IN THE LOBBY
FRAIL AND HARDY
WHAT THE GUARDS SEE
THE FOLKS FROM KAZAKHSTAN AND OTHER GLOBAL CHANGES
SHOUT OUT FOR THE LIBRARY
INSIGHTS AND THE PERFORMING ARTS
VELCROED AT THE TICKET WINDOW
THE UPSIDE OF INTERMISSION
EPILOGUE.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Wallace, Margot A. |
| author_facet | Wallace, Margot A. |
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| bvnumber | BV035963109 |
| callnumber-first | A - General Works |
| callnumber-label | AM121 |
| callnumber-raw | AM121 |
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| callnumber-subject | AM - Museums and Collecting |
| ctrlnum | (OCoLC)429902453 (DE-599)BVBBV035963109 |
| dewey-full | 069/.068 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 069 - Museology (Museum science) |
| dewey-raw | 069/.068 |
| dewey-search | 069/.068 |
| dewey-sort | 269 268 |
| dewey-tens | 060 - General organizations and museology |
| discipline | Allgemeines |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:08:38Z |
| institution | BVB |
| isbn | 9780759118089 9780759118096 |
| language | English |
| lccn | 2009030796 |
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| oclc_num | 429902453 |
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| physical | VI, 179 S. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | AltaMira Press [u.a.] |
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| spelling | Wallace, Margot A. Verfasser aut Consumer research for museum marketers audience insights money can't buy Margot A. Wallace Lanham, Md. [u.a.] AltaMira Press [u.a.] 2010 VI, 179 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Museums Management Museums Marketing Museums Public relations Benutzerforschung (DE-588)4144480-2 gnd rswk-swf Museum (DE-588)4040795-0 gnd rswk-swf Museum (DE-588)4040795-0 s Benutzerforschung (DE-588)4144480-2 s DE-604 Erscheint auch als Online-Ausgabe 978-0-7591-1810-2 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018857250&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wallace, Margot A. Consumer research for museum marketers audience insights money can't buy Museums Management Museums Marketing Museums Public relations Benutzerforschung (DE-588)4144480-2 gnd Museum (DE-588)4040795-0 gnd |
| subject_GND | (DE-588)4144480-2 (DE-588)4040795-0 |
| title | Consumer research for museum marketers audience insights money can't buy |
| title_auth | Consumer research for museum marketers audience insights money can't buy |
| title_exact_search | Consumer research for museum marketers audience insights money can't buy |
| title_full | Consumer research for museum marketers audience insights money can't buy Margot A. Wallace |
| title_fullStr | Consumer research for museum marketers audience insights money can't buy Margot A. Wallace |
| title_full_unstemmed | Consumer research for museum marketers audience insights money can't buy Margot A. Wallace |
| title_short | Consumer research for museum marketers |
| title_sort | consumer research for museum marketers audience insights money can t buy |
| title_sub | audience insights money can't buy |
| topic | Museums Management Museums Marketing Museums Public relations Benutzerforschung (DE-588)4144480-2 gnd Museum (DE-588)4040795-0 gnd |
| topic_facet | Museums Management Museums Marketing Museums Public relations Benutzerforschung Museum |
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