Holdings: Consumer research for museum marketers

Consumer research for museum marketers: audience insights money can't buy

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Bibliographic Details
Main Author:	Wallace, Margot A. (Author)
Format:	Book
Language:	English
Published:	Lanham, Md. [u.a.] AltaMira Press [u.a.] 2010
Subjects:	Museums > Management Museums > Marketing Museums > Public relations Benutzerforschung Museum
Online Access:	Inhaltsverzeichnis
Item Description:	Includes bibliographical references and index
Physical Description:	VI, 179 S.
ISBN:	9780759118089 9780759118096

Staff View

MARC


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Record in the Search Index

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adam_text	CONSUMER RESEARCH FOR MUSEUM MARKETERS / WALLACE, MARGOT A. : C2009 TABLE OF CONTENTS / INHALTSVERZEICHNIS INTRODUCTION: OBSERVATIONAL RESEARCH VS. THE OTHER RESEARCHES METHODOLOGY THE HAND-HOLDERS : CONNECTING TO YOUR MUSEUM TWITCHING ON THE TOUR SITTING DOWN TURNING RIGHT DRESS CODE MUSEUM GOERS DON T GET FAT : TRIBAL MARKETING MEN : ANOTHER NEW MARKET SEGMENT LUNCHTIME STORIES TAKING PHOTOS EARLY BIRDS SHOPPING FOR MEMORIES HAND-HELD CHILDREN, THE NEW DEMOGRAPHIC LONG LINES AND SMILES QUEUE-LESS IN THE LOBBY FRAIL AND HARDY WHAT THE GUARDS SEE THE FOLKS FROM KAZAKHSTAN AND OTHER GLOBAL CHANGES SHOUT OUT FOR THE LIBRARY INSIGHTS AND THE PERFORMING ARTS VELCROED AT THE TICKET WINDOW THE UPSIDE OF INTERMISSION EPILOGUE. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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author	Wallace, Margot A.
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dewey-full	069/.068
dewey-hundreds	000 - Computer science, information, general works
dewey-ones	069 - Museology (Museum science)
dewey-raw	069/.068
dewey-search	069/.068
dewey-sort	269 268
dewey-tens	060 - General organizations and museology
discipline	Allgemeines
format	Book
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id	DE-604.BV035963109
illustrated	Not Illustrated
indexdate	2024-07-09T22:08:38Z
institution	BVB
isbn	9780759118089 9780759118096
language	English
lccn	2009030796
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-018857250
oclc_num	429902453
open_access_boolean
owner	DE-12 DE-634
owner_facet	DE-12 DE-634
physical	VI, 179 S.
publishDate	2010
publishDateSearch	2010
publishDateSort	2010
publisher	AltaMira Press [u.a.]
record_format	marc
spelling	Wallace, Margot A. Verfasser aut Consumer research for museum marketers audience insights money can't buy Margot A. Wallace Lanham, Md. [u.a.] AltaMira Press [u.a.] 2010 VI, 179 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Museums Management Museums Marketing Museums Public relations Benutzerforschung (DE-588)4144480-2 gnd rswk-swf Museum (DE-588)4040795-0 gnd rswk-swf Museum (DE-588)4040795-0 s Benutzerforschung (DE-588)4144480-2 s DE-604 Erscheint auch als Online-Ausgabe 978-0-7591-1810-2 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018857250&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Wallace, Margot A. Consumer research for museum marketers audience insights money can't buy Museums Management Museums Marketing Museums Public relations Benutzerforschung (DE-588)4144480-2 gnd Museum (DE-588)4040795-0 gnd
subject_GND	(DE-588)4144480-2 (DE-588)4040795-0
title	Consumer research for museum marketers audience insights money can't buy
title_auth	Consumer research for museum marketers audience insights money can't buy
title_exact_search	Consumer research for museum marketers audience insights money can't buy
title_full	Consumer research for museum marketers audience insights money can't buy Margot A. Wallace
title_fullStr	Consumer research for museum marketers audience insights money can't buy Margot A. Wallace
title_full_unstemmed	Consumer research for museum marketers audience insights money can't buy Margot A. Wallace
title_short	Consumer research for museum marketers
title_sort	consumer research for museum marketers audience insights money can t buy
title_sub	audience insights money can't buy
topic	Museums Management Museums Marketing Museums Public relations Benutzerforschung (DE-588)4144480-2 gnd Museum (DE-588)4040795-0 gnd
topic_facet	Museums Management Museums Marketing Museums Public relations Benutzerforschung Museum
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018857250&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT wallacemargota consumerresearchformuseummarketersaudienceinsightsmoneycantbuy

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