The uses of intercollegiate athletics: opportunities and challenges for the university
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Bibliographic Details
Format: Book
Language:English
Published: San Francisco Jossey-Bass 2009
Series:New directions for higher education 148
Subjects:
Item Description:"Winter 2009"
Includes bibliographical references and index
Old challenges and new opportunities for studying the financial aspects of intercollegiate athletics -- Institutional brand personality and advertisements during televised games -- Institutional advancement and spectator sports: The importance of television -- Athletics success and institutional rankings -- Institutional ambitions and athletic conference affiliation -- Adding football and the "uses" of athletics at NCAA Division II and Division III institutions -- Athletics reform and faculty perceptions -- Students as spectators: Their academic and social integration -- Intercollegiate athletics and modeling multiculturalism -- Athletes as students: Ensuring positive cognitive and affective outcomes -- Organizational complexity: The athletics department and the university
Physical Description:125 p. 23 cm

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