Eyetracking web usability:
Based on one of the largest studies of eyetracking usability in existence used rigorous methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites. Their findings will help designers, software developers, writers, editors, product managers, and advertisers...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Berkeley, Calif.
New Riders
2010
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | Based on one of the largest studies of eyetracking usability in existence used rigorous methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand how the human eyes interact with Web sites and what will significantly improve user experience.-- Publisher info. |
| Physical Description: | XIX, 437 S. zahlr. Ill, graph. Darst. |
| ISBN: | 9780321498366 0321498364 |
Staff View
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| 100 | 1 | |a Nielsen, Jakob |d 1957- |e Verfasser |0 (DE-588)12239397X |4 aut | |
| 245 | 1 | 0 | |a Eyetracking web usability |c Jakob Nielsen ; Kara Pernice |
| 246 | 1 | 3 | |a Eye-tracking web usability |
| 264 | 1 | |a Berkeley, Calif. |b New Riders |c 2010 | |
| 300 | |a XIX, 437 S. |b zahlr. Ill, graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 520 | 3 | |a Based on one of the largest studies of eyetracking usability in existence used rigorous methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand how the human eyes interact with Web sites and what will significantly improve user experience.-- Publisher info. | |
| 650 | 4 | |a User interfaces (Computer systems) |x Testing | |
| 650 | 4 | |a Web sites |x Design | |
| 650 | 4 | |a Web sites |x Evaluation | |
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| 650 | 0 | 7 | |a Web-Seite |0 (DE-588)4356308-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Visuelle Wahrnehmung |0 (DE-588)4078921-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Blickverhalten |0 (DE-588)4145965-9 |2 gnd |9 rswk-swf |
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Record in the Search Index
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| _version_ | 1828435621198168064 |
| adam_text | Contents
Preface
xiv
Eyetracking,
Not All Usability
xv
Supplementary Reports
xvi
What This Book Doesn t Cover
xvii
1
Eyetracking and the Eye
3
How Modern Eyetracking Works
4
Foveal Vision vs. Peripheral Vision
б
Fixations and
Saccades
6
Why Do Users Not See Something?
7
The Mind-Eye Hypothesis
9
Are Looks Good or Bad?
10
Visualizing Eyetracking Results
10
Viewing the Heat Maps and Gaze Plots in This Book
11
Tasks Determine Looks
13
Other Uses of Eyetracking
17
Eyetrackers as Input Devices
18
2
Our Eyetracking Research
21
Data Collected
22
Study Participants
23
Qualitative and Quantitative Sessions
24
Test Sessions
25
Session Logistics
26
Web Sites and Test Tasks
26
Measures
30
Why Many Eyetracking Studies Are Bogus
35
Representative Users
35
Realistic Task Performance
36
Wide Variety of the Web Sites and Tasks
38
Weigh the Evidence
38
Cost of Eyetracking Research
40
Overall Study Costs
41
Recruiting Costs
41
Lost Eyetracking and Recorded Data Costs
42
Eyetracking-Related Costs
43
Equipment
43
Eyetracking Web Usability
3
Page Layout
47
How Do People Look at a Page?
50
Users Looking for News
50
Users Looking to Buy
53
Users Buying a Specific Item
58
Users Doing a Very Specific Task
61
Web Design Standards That Users Look For
64
Organization of Pages
66
Light Pages Encourage Looking
66
Content Placement and Visual Indicators
70
Use Priority Spots
72
Allocate Screen Real Estate Wisely
98
The Most Important Elements Should Stand Out
103
The Price of Miscues
105
Using Eyetracking to Improve Page Layout
108
4
Navigation
113
Menus and Information Architecture
114
Global Navigation
114
Consistent, Persistent, and Simple Navigation
116
Subpar
Subnavigation
118
Vanishing Navigation
121
How Information Architecture Can Alienate Users
131
Branding and Marketing in Menus Confuses People
135
Utility Navigation
140
Navigational Elements
142
Links and Headings
142
Buttons
145
Breadcrumbs
156
Search Front-End
156
5
Fundamental Web Design Elements
159
On the Homepage
160
Login
162
Privacy Policy
163
Contact
163
Language Selectors
164
Logos and Tag Lines
164
Shopping Carts
165
When to Feature Exposed Shopping Carts
172
Contents
xi
Forms, Fields, and Applications
176
Grouping Sections and Placing Field Labels
176
Don t Break Up Phone Number Fields
188
Short Forms Make for Easy Scanning
189
Avoid Prompt Text in Fields (At Least for Now)
191
Guidelines for Reducing Fixations in Forms
192
6
Images
195
What Does and Doesn t Draw
Attention to an Image
196
Images as Obstacles
197
Omit Filler Images
203
Attributes That Draw Attention
204
Contrast, Quality, and Detail
204
Motivation and Expectations Can Help Even
Bad Images Get Looks
206
Originality
213
Relationsh
i p
to Content
218
Magnetic Elements
226
Informational Images
270
Images That Resemble Advertisements
283
Cartoons and Illustrations
285
Images in E-commerce
289
Moving Images
302
7
Advertisements
325
It s a Jungle Out There
326
When People Look at Ads
327
Doing Tasks vs. Browsing
327
How Different Types of Ads Fare with Users
332
The Impact of Ad Placement
334
Ad Relativity and Competition in User Interfaces
335
Banner Blindness
339
Text (Sponsored Link) Ads
342
Why People Look at Sponsored Links on SERPs
342
Sponsored Links on Other Pages
343
Sponsored Links and Hot Potato Behavior
345
Do Graphics Belong in Web Advertising?
347
Internal Promotions:
Match the Site s Style
348
Assess Your Promotion for Lookability
354
Eyetracking Web Usability
External Ads: What Works
356
Large, Readable Graphical Text Alone or
Separate from Images
356
Magnetic or Thrilling Graphical Properties
359
Animated Ads
364
8
User Viewing Behaviors on the Web
373
Exhaustive Review vs. Necessary or Desired Review
374
Exhaustive Review Can Be Downright Exhausting
380
Bad Record for Some Baseball Sites
383
What Happens When Information Is Too Complicated
392
Momentum Behavior
396
Logging
402
Selective Disregard
402
Post-click Behavior
405
Post-click Verification
405
Post-click Looks
409
Perpetual Viewing
412
Impatient Looking
412
Residual Looks
415
Eyetracking Reveals Another Level of User Behaviors
416
Appendix
420
How Much People Look at Basic Web Interface Elements
420
Glossary
422
Index
424
Contents
xiii
|
| any_adam_object | 1 |
| author | Nielsen, Jakob 1957- Pernice, Kara |
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| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 006 - Special computer methods |
| dewey-raw | 006.7019 |
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| discipline | Allgemeines Informatik |
| format | Book |
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| indexdate | 2025-04-04T04:01:31Z |
| institution | BVB |
| isbn | 9780321498366 0321498364 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018770561 |
| oclc_num | 587937049 |
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| physical | XIX, 437 S. zahlr. Ill, graph. Darst. |
| publishDate | 2010 |
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| publisher | New Riders |
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| spellingShingle | Nielsen, Jakob 1957- Pernice, Kara Eyetracking web usability User interfaces (Computer systems) Testing Web sites Design Web sites Evaluation Benutzerfreundlichkeit (DE-588)4005541-3 gnd Web-Seite (DE-588)4356308-9 gnd Visuelle Wahrnehmung (DE-588)4078921-4 gnd Blickverhalten (DE-588)4145965-9 gnd |
| subject_GND | (DE-588)4005541-3 (DE-588)4356308-9 (DE-588)4078921-4 (DE-588)4145965-9 |
| title | Eyetracking web usability |
| title_alt | Eye-tracking web usability |
| title_auth | Eyetracking web usability |
| title_exact_search | Eyetracking web usability |
| title_full | Eyetracking web usability Jakob Nielsen ; Kara Pernice |
| title_fullStr | Eyetracking web usability Jakob Nielsen ; Kara Pernice |
| title_full_unstemmed | Eyetracking web usability Jakob Nielsen ; Kara Pernice |
| title_short | Eyetracking web usability |
| title_sort | eyetracking web usability |
| topic | User interfaces (Computer systems) Testing Web sites Design Web sites Evaluation Benutzerfreundlichkeit (DE-588)4005541-3 gnd Web-Seite (DE-588)4356308-9 gnd Visuelle Wahrnehmung (DE-588)4078921-4 gnd Blickverhalten (DE-588)4145965-9 gnd |
| topic_facet | User interfaces (Computer systems) Testing Web sites Design Web sites Evaluation Benutzerfreundlichkeit Web-Seite Visuelle Wahrnehmung Blickverhalten |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018770561&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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Indexes
THWS Würzburg Teilbibliothek SHL, Raum I.2.11
| Call Number: |
1340 ST 252 N669 E9st |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |