The new strategic brand management: creating and sustaining brand equity long term
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Kogan Page
2009
|
| Edition: | 4. ed., reprint. |
| Subjects: | |
| Item Description: | Frühere Aufl. u.d.T.: Strategic brand management |
| Physical Description: | XV, 560 S. graph. Darst. |
| ISBN: | 9780749450854 |
Staff View
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Record in the Search Index
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| building | Verbundindex |
| bvnumber | BV035906103 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
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| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)263720128 (DE-599)BVBBV035906103 |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV035906103 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:07:07Z |
| institution | BVB |
| isbn | 9780749450854 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018763468 |
| oclc_num | 263720128 |
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| physical | XV, 560 S. graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Kapferer, Jean-Noël Verfasser (DE-588)118001280 aut The new strategic brand management creating and sustaining brand equity long term Jean-Noël Kapferer Strategic brand manangement 4. ed., reprint. London [u.a.] Kogan Page 2009 XV, 560 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Frühere Aufl. u.d.T.: Strategic brand management Strategisches Management (DE-588)4124261-0 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Marke (DE-588)4074577-6 s Management (DE-588)4037278-9 s DE-604 Markenpolitik (DE-588)4144679-3 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kapferer, Jean-Noël The new strategic brand management creating and sustaining brand equity long term Strategisches Management (DE-588)4124261-0 gnd Management (DE-588)4037278-9 gnd Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037278-9 (DE-588)4144679-3 (DE-588)4074577-6 |
| title | The new strategic brand management creating and sustaining brand equity long term |
| title_alt | Strategic brand manangement |
| title_auth | The new strategic brand management creating and sustaining brand equity long term |
| title_exact_search | The new strategic brand management creating and sustaining brand equity long term |
| title_full | The new strategic brand management creating and sustaining brand equity long term Jean-Noël Kapferer |
| title_fullStr | The new strategic brand management creating and sustaining brand equity long term Jean-Noël Kapferer |
| title_full_unstemmed | The new strategic brand management creating and sustaining brand equity long term Jean-Noël Kapferer |
| title_short | The new strategic brand management |
| title_sort | the new strategic brand management creating and sustaining brand equity long term |
| title_sub | creating and sustaining brand equity long term |
| topic | Strategisches Management (DE-588)4124261-0 gnd Management (DE-588)4037278-9 gnd Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd |
| topic_facet | Strategisches Management Management Markenpolitik Marke |
| work_keys_str_mv | AT kapfererjeannoel thenewstrategicbrandmanagementcreatingandsustainingbrandequitylongterm AT kapfererjeannoel strategicbrandmanangement |