APA (7th ed.) Citation

Kapferer, J. (2009). The new strategic brand management: Creating and sustaining brand equity long term (4. ed., reprint.). Kogan Page.

Chicago Style (17th ed.) Citation

Kapferer, Jean-Noël. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 4. ed., reprint. London [u.a.]: Kogan Page, 2009.

MLA (9th ed.) Citation

Kapferer, Jean-Noël. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 4. ed., reprint. Kogan Page, 2009.