APA-Zitierstil (7. Ausg.)

Kapferer, J. (2009). The new strategic brand management: Creating and sustaining brand equity long term (4. ed., reprint.). Kogan Page.

Chicago-Zitierstil (17. Ausg.)

Kapferer, Jean-Noël. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 4. ed., reprint. London [u.a.]: Kogan Page, 2009.

MLA-Zitierstil (9. Ausg.)

Kapferer, Jean-Noël. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 4. ed., reprint. Kogan Page, 2009.