Marketing methods to improve company strategy: applied tools and frameworks to improve a company's competitiveness using a network approach
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY [u.a.]
Routledge
2010
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | VIII, 127 S. graph. Darst. |
| ISBN: | 0203859863 0415873754 0415873770 9780415873758 9780415873772 |
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MARC
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Record in the Search Index
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| adam_text | Contents
List of Figures
vi
List of Tables
vii
Introduction
1
1
How to Describe the Company as an Integrated Network
4
2
How to Make a Strategic Marketing Plan Using a
Collaborative Network Approach
16
3
How to Build Competitive Advantage through a
Marketing Channel Plan
24
4
How to Analyze Channel Value Capture
37
5
How to Build and Review Marketing and Network
Contracts
50
6
How to Build Competitive Advantage through Sales Force
Planning
64
7
How to Strategically Build Joint Ventures
80
8
A Method for Building Competitive Advantage via
Marketing Channels Incentives
91
9
Identifying Key Success Factors to Develop
Market-Driven Strategies
101
Notes
111
References and Further Reading
113
Index
125
|
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| author | Neves, Marcos Fava 1968- Castro, Luciano Thomé e Cônsoli, Matheus Alberto |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
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| id | DE-604.BV035905427 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:07:06Z |
| institution | BVB |
| isbn | 0203859863 0415873754 0415873770 9780415873758 9780415873772 |
| language | English |
| lccn | 2009031116 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018762800 |
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| physical | VIII, 127 S. graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Routledge |
| record_format | marc |
| spelling | Neves, Marcos Fava 1968- Verfasser (DE-588)13394221X aut Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach Marcos Fava Neves ; Luciano Thomé e Castro; Matheus Alberto Cônsoli 1. publ. New York, NY [u.a.] Routledge 2010 VIII, 127 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategic planning Industrial management Marketing Competition Marketing (DE-588)4037589-4 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Wettbewerbsstrategie (DE-588)4200234-5 s Strategische Planung (DE-588)4309237-8 s DE-604 Castro, Luciano Thomé e Verfasser aut Cônsoli, Matheus Alberto Verfasser aut Erscheint auch als Online-Ausgabe 978-0-203-85986-5 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018762800&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Neves, Marcos Fava 1968- Castro, Luciano Thomé e Cônsoli, Matheus Alberto Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach Strategic planning Industrial management Marketing Competition Marketing (DE-588)4037589-4 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Strategische Planung (DE-588)4309237-8 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4200234-5 (DE-588)4309237-8 (DE-588)4061963-1 |
| title | Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach |
| title_auth | Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach |
| title_exact_search | Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach |
| title_full | Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach Marcos Fava Neves ; Luciano Thomé e Castro; Matheus Alberto Cônsoli |
| title_fullStr | Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach Marcos Fava Neves ; Luciano Thomé e Castro; Matheus Alberto Cônsoli |
| title_full_unstemmed | Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach Marcos Fava Neves ; Luciano Thomé e Castro; Matheus Alberto Cônsoli |
| title_short | Marketing methods to improve company strategy |
| title_sort | marketing methods to improve company strategy applied tools and frameworks to improve a company s competitiveness using a network approach |
| title_sub | applied tools and frameworks to improve a company's competitiveness using a network approach |
| topic | Strategic planning Industrial management Marketing Competition Marketing (DE-588)4037589-4 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Strategische Planung (DE-588)4309237-8 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Strategic planning Industrial management Marketing Competition Wettbewerbsstrategie Strategische Planung Unternehmen |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018762800&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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