APA (7th ed.) Citation

Cakim, I. M. (2010). Implementing word of mouth marketing: Online strategies to identify influencers, craft stories, and draw customers. Wiley.

Chicago Style (17th ed.) Citation

Cakim, Idil Miriam. Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers. Hoboken, NJ: Wiley, 2010.

MLA (9th ed.) Citation

Cakim, Idil Miriam. Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers. Wiley, 2010.