Value creation of firm-established brand communities:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Gabler
2009
|
| Ausgabe: | 1. Aufl. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 211 S. Ill., graph. Darst. 210 mm x 148 mm |
| ISBN: | 9783834921239 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804140869824020480 |
|---|---|
| adam_text | IMAGE 1
TABLE OF CONTENTS IX
TABLE OF CONTENTS
TABLE OF APPENDICES XI
TABLE OF FIGURES XIII
TABLE OF TABLES XV
TABLE OF ABBREVIATIONS XVII
1 INTRODUCTION 1
1.1 SCOPE AND PROBLEM DESCRIPTION 1
1.2 OBJECTIVES AND STRUCTURE OF THE PAPER 2
1.3 DELIMITATION OF BASIC TERMS 4
2 LITERATURE REVIEW 6
2.1 COMMUNITIES 6
2.1.1 DEFINITION AND DEVELOPMENT OF COMMUNITIES 6
2.1.2 TYPES AND CLASSIFICATION OF COMMUNITIES 10
2.2 BRAND COMMUNITY - A DETAILED VIEW 15
2.2.1 DEFINITION 15
2.2.2 BRAND COMMUNITY STUDIES AND EMPIRICAL RESEARCH 16
2.23 IMPLICATIONS OF BRAND COMMUNITIES FOR CONSUMERS 25
2.3 INTERMEDIATE RESULTS 28
2.4 IMPLICATIONS OF BRAND COMMUNITIES FOR FIRMS 30
2.4.1 THEORETICAL FRAMEWORK *31
2.4.2 BRAND LOYALTY 36
2.43 CUSTOMER INTEGRATION 41
2.5 CONCLUSION 66
2.6 RESEARCH QUESTIONS 68
3 DERIVATION OF HYPOTHESES 70
3.1 BRAND LOVALTV. . 70
3.1.1 MEMBERSHIP INFLUENCE 70
3.1.2 DIFFERENT TYPES OF COMMUNITY MEMBERS 72
3.13 PRODUCT QUALITY PERCEPTION 76
3.1.4 EFFECTS OF PRIVATE VERSUS FIRM-ESTABLISHED BRAND COMMUNITIES 77
3.1.5 LEAD USER CHARACTERISTICS AND ITS INFLUENCES ON BRAND LOYALTY 78
3.1.6 SUMMARY
.........................................................................................................
79
3.2 CUSTOMER
INTEGRATION.............................................................................................
79
3.2.1 SUITABILITY OF VIRTUAL TOOLKITS 80
3.2 3. IDEA GENERATION.. ... .* ...... _._ 80
3.23 PARTICIDATION INTENTIONS.._. *. *
.......................................................... 80
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/997539674
DIGITALISIERT DURCH
IMAGE 2
X TABLE OF CONTENTS
3.2.4 INFLUENCES OF PARTICIPATION ON BRAND LOYALTY 81
3.2.5 SUMMARY 82
4 CONCEPT AND METHODOLOGY OF EMPIRICAL ANALYSIS 83
4.1 SUITABILITY OF THE AUTOMOBILE INDUSTRY 83
4.1.1 BACKGROUND BMW GROUP 84
4.1.2 BACKGROUND M POWER WORLD 85
4.2 METHOD AND CONCEPT OF EMPIRICAL RESEARCH ON BRAND LOYALTY 86 4.3
EMPIRICAL ANALYSIS ON BRAND LOYALTY 93
43.1 POPULATION AND SAMPLE 93
43.2 DATA DESCRIPTION 97
4 33 DESCRIPTIVE STATISTICS 105
43.4 MULTIVARIATE ANALYSIS AND FINDINGS 116
43.5 CONCLUSION 135
4.4 METHOD AND CONCEPT OF EMPIRICAL RESEARCH ON CUSTOMER INTEGRATION 138
4.4.1 METHOD 138
4.4.2 CONCEPTION 138
4.43 COURSE OF EMPIRICAL RESEARCH 141
4.5 EMPIRICAL ANALYSIS ON CUSTOMER INTEGRATION 142
4.5.1 POPULATION AND SAMPLE 142
4.5.2 EMPIRICAL ANALYSIS AND FINDINGS * 143
4.53 CONCLUSION 149
5 SUMMARY AND OUTLOOK 151
APPENDIX 157
REFERENCES 191
|
| any_adam_object | 1 |
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| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Thesis Book |
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| indexdate | 2024-07-09T22:06:50Z |
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| isbn | 9783834921239 |
| language | English |
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| physical | XVII, 211 S. Ill., graph. Darst. 210 mm x 148 mm |
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| spelling | Wiegandt, Philipp 1980- Verfasser (DE-588)140081143 aut Value creation of firm-established brand communities Philipp Wiegandt 1. Aufl. Wiesbaden Gabler 2009 XVII, 211 S. Ill., graph. Darst. 210 mm x 148 mm txt rdacontent n rdamedia nc rdacarrier Zugl.: München, Univ., Diss., 2009 Kundenbindung (DE-588)4384508-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Kundengruppenmanagement (DE-588)4197319-7 gnd rswk-swf Markentreue (DE-588)4168905-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Markenpolitik (DE-588)4144679-3 s Kundenbindung (DE-588)4384508-3 s DE-604 Markentreue (DE-588)4168905-7 s Kundengruppenmanagement (DE-588)4197319-7 s DE-188 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018751108&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wiegandt, Philipp 1980- Value creation of firm-established brand communities Kundenbindung (DE-588)4384508-3 gnd Markenpolitik (DE-588)4144679-3 gnd Kundengruppenmanagement (DE-588)4197319-7 gnd Markentreue (DE-588)4168905-7 gnd |
| subject_GND | (DE-588)4384508-3 (DE-588)4144679-3 (DE-588)4197319-7 (DE-588)4168905-7 (DE-588)4113937-9 |
| title | Value creation of firm-established brand communities |
| title_auth | Value creation of firm-established brand communities |
| title_exact_search | Value creation of firm-established brand communities |
| title_full | Value creation of firm-established brand communities Philipp Wiegandt |
| title_fullStr | Value creation of firm-established brand communities Philipp Wiegandt |
| title_full_unstemmed | Value creation of firm-established brand communities Philipp Wiegandt |
| title_short | Value creation of firm-established brand communities |
| title_sort | value creation of firm established brand communities |
| topic | Kundenbindung (DE-588)4384508-3 gnd Markenpolitik (DE-588)4144679-3 gnd Kundengruppenmanagement (DE-588)4197319-7 gnd Markentreue (DE-588)4168905-7 gnd |
| topic_facet | Kundenbindung Markenpolitik Kundengruppenmanagement Markentreue Hochschulschrift |
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