Get to the top on Google: tips and techniques to get your site to the top of the search engine rankings - and stay there
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Brealey
2009
|
| Edition: | Reprint |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | VI, 250 S. |
| ISBN: | 9781857885026 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents
Foreword
1
Setting the scene
5
The size of the prize
7
The seven-step approach
9
The Get to the Top on Google case study
17
Step
1:
Phrases that pay
21
Proposition development
21
Keyword discovery
27
Keyword attractiveness
39
Keyword deployment
47
Step
2:
Courting the crawl
55
How Google finds sites and pages
55
Setting up a new site
66
Managing an existing site
79
Site structure and navigation
86
Step
3:
Pruning your pages
92
How Google stores information
92
On-page optimization
97
Asset optimization
115
Manipulating snippets and SERPs
118
Step
4:
Landing the hnks
128
How Google ranks
128
Off-page optimization
132
What s new in Web
2.0 166
Avoiding penalties
178
vi
Contents
Step
5:
Paying for position
185
Match driver selection
189
Ad text optimization
192
Landing page optimization
194
Campaign management
198
Step
6:
Making the map
202
Language optimization
202
Geographical optimization
204
Google Maps and Google Earth
212
Priming for local search
221
Step
7:
Tracking and tuning
224
Google Analytics
224
Google Webmaster Tools
228
Other useful tools
229
Timing the campaign
237
Getting to the top
239
Seven top tips for success
239
Continuing your journey
-
the
SEO
Expert Forum
240
Index
242
|
| any_adam_object | 1 |
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| discipline | Allgemeines |
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| indexdate | 2024-07-09T22:06:47Z |
| institution | BVB |
| isbn | 9781857885026 |
| language | English |
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| spelling | Viney, David Verfasser aut Get to the top on Google tips and techniques to get your site to the top of the search engine rankings - and stay there David Viney Reprint London [u.a.] Brealey 2009 VI, 250 S. txt rdacontent n rdamedia nc rdacarrier Internet marketing Search engines Web site development Web sites Registration with search engines Google (DE-588)4726597-8 gnd rswk-swf Website (DE-588)4596172-4 gnd rswk-swf Ranking (DE-588)4307945-3 gnd rswk-swf Google (DE-588)4726597-8 s Website (DE-588)4596172-4 s Ranking (DE-588)4307945-3 s DE-604 Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018742217&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Viney, David Get to the top on Google tips and techniques to get your site to the top of the search engine rankings - and stay there Internet marketing Search engines Web site development Web sites Registration with search engines Google (DE-588)4726597-8 gnd Website (DE-588)4596172-4 gnd Ranking (DE-588)4307945-3 gnd |
| subject_GND | (DE-588)4726597-8 (DE-588)4596172-4 (DE-588)4307945-3 |
| title | Get to the top on Google tips and techniques to get your site to the top of the search engine rankings - and stay there |
| title_auth | Get to the top on Google tips and techniques to get your site to the top of the search engine rankings - and stay there |
| title_exact_search | Get to the top on Google tips and techniques to get your site to the top of the search engine rankings - and stay there |
| title_full | Get to the top on Google tips and techniques to get your site to the top of the search engine rankings - and stay there David Viney |
| title_fullStr | Get to the top on Google tips and techniques to get your site to the top of the search engine rankings - and stay there David Viney |
| title_full_unstemmed | Get to the top on Google tips and techniques to get your site to the top of the search engine rankings - and stay there David Viney |
| title_short | Get to the top on Google |
| title_sort | get to the top on google tips and techniques to get your site to the top of the search engine rankings and stay there |
| title_sub | tips and techniques to get your site to the top of the search engine rankings - and stay there |
| topic | Internet marketing Search engines Web site development Web sites Registration with search engines Google (DE-588)4726597-8 gnd Website (DE-588)4596172-4 gnd Ranking (DE-588)4307945-3 gnd |
| topic_facet | Internet marketing Search engines Web site development Web sites Registration with search engines Website Ranking |
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