Strategic marketing management: a business process approach
Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and lo...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Andover, Hampshire
Cengage Learning
2010
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| Schlagworte: | |
| Zusammenfassung: | Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world. |
| Beschreibung: | XXII, 490 S. graph. Darst. |
| ISBN: | 9781844800001 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20130204 | ||
| 007 | t | ||
| 008 | 091214s2010 d||| |||| 00||| eng d | ||
| 020 | |a 9781844800001 |9 978-1-84480-000-1 | ||
| 035 | |a (OCoLC)946560835 | ||
| 035 | |a (DE-599)BVBBV035883245 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-523 | ||
| 050 | 0 | |a HF5414 | |
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| 084 | |a QP 612 |0 (DE-625)141909: |2 rvk | ||
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a Moutinho, Luiz |d 1949- |e Verfasser |0 (DE-588)131450204 |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing management |b a business process approach |c Luiz Moutinho & Geoff Southern |
| 264 | 1 | |a Andover, Hampshire |b Cengage Learning |c 2010 | |
| 300 | |a XXII, 490 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world. | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Strategic planning | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Southern, Geoff |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018740763 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Moutinho, Luiz 1949- Southern, Geoff |
| author_GND | (DE-588)131450204 |
| author_facet | Moutinho, Luiz 1949- Southern, Geoff |
| author_role | aut aut |
| author_sort | Moutinho, Luiz 1949- |
| author_variant | l m lm g s gs |
| building | Verbundindex |
| bvnumber | BV035883245 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5414 |
| callnumber-raw | HF5414 |
| callnumber-search | HF5414 |
| callnumber-sort | HF 45414 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 612 QP 680 |
| ctrlnum | (OCoLC)946560835 (DE-599)BVBBV035883245 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV035883245 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:06:45Z |
| institution | BVB |
| isbn | 9781844800001 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018740763 |
| oclc_num | 946560835 |
| open_access_boolean | |
| owner | DE-1050 DE-523 |
| owner_facet | DE-1050 DE-523 |
| physical | XXII, 490 S. graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Cengage Learning |
| record_format | marc |
| spelling | Moutinho, Luiz 1949- Verfasser (DE-588)131450204 aut Strategic marketing management a business process approach Luiz Moutinho & Geoff Southern Andover, Hampshire Cengage Learning 2010 XXII, 490 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world. Marketing Management Strategic planning Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Southern, Geoff Verfasser aut |
| spellingShingle | Moutinho, Luiz 1949- Southern, Geoff Strategic marketing management a business process approach Marketing Management Strategic planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 |
| title | Strategic marketing management a business process approach |
| title_auth | Strategic marketing management a business process approach |
| title_exact_search | Strategic marketing management a business process approach |
| title_full | Strategic marketing management a business process approach Luiz Moutinho & Geoff Southern |
| title_fullStr | Strategic marketing management a business process approach Luiz Moutinho & Geoff Southern |
| title_full_unstemmed | Strategic marketing management a business process approach Luiz Moutinho & Geoff Southern |
| title_short | Strategic marketing management |
| title_sort | strategic marketing management a business process approach |
| title_sub | a business process approach |
| topic | Marketing Management Strategic planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Management Strategic planning Marketing Strategisches Management |
| work_keys_str_mv | AT moutinholuiz strategicmarketingmanagementabusinessprocessapproach AT southerngeoff strategicmarketingmanagementabusinessprocessapproach |