Moutinho, L., & Southern, G. (2010). Strategic marketing management: A business process approach. Cengage Learning.
Chicago Style (17th ed.) CitationMoutinho, Luiz, and Geoff Southern. Strategic Marketing Management: A Business Process Approach. Andover, Hampshire: Cengage Learning, 2010.
MLA (9th ed.) CitationMoutinho, Luiz, and Geoff Southern. Strategic Marketing Management: A Business Process Approach. Cengage Learning, 2010.
Warning: These citations may not always be 100% accurate.