Bite-sized marketing: realistic solutions for the overworked librarian
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago
American Library Assoc.
2010
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library. |
| Physical Description: | XI, 140 S. |
| ISBN: | 9780838910009 |
Staff View
MARC
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|---|---|---|---|
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| 245 | 1 | 0 | |a Bite-sized marketing |b realistic solutions for the overworked librarian |c Nancy Dowd, Mary Evangeliste, and Jonathan Silberman |
| 264 | 1 | |a Chicago |b American Library Assoc. |c 2010 | |
| 300 | |a XI, 140 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 520 | 3 | |a Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library. | |
| 650 | 7 | |a Bibliotheken |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Libraries |x Marketing | |
| 650 | 4 | |a Libraries |x Public relations | |
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Record in the Search Index
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|---|---|
| adam_text | Contents
Introduction
.................................... xi
1. Word-of-Mouth Marketing...................... 1
A
New
Paradigm Has Emerged
.
,
................
,
.....
,
...
,,
.. 2
What Is
Word-of-Mouth Marketing? ...........................
З
What Makes WOMM So Powerful?
............................3
Philosophy of WOMM
........................................4
A Bad Rap for Libraries
....................................... 6
Start by Turning On a Flashlight
............................... 6
Basic Elements of WOMM
....................................9
The New-Media Marketing Manifesto
......................... 17
Libraries and the Long Tail
................................... 20
Types of WOMM That Work Well for Libraries
................20
WOMM with Social Networks
......................,........22
Web
2.0
Tools at Work
......................................23
2.
Bring Your Library to Life with a Story
............. 25
Why Tell
а
Story
?...........................................26
What Makes a Good Story?.
..............................-----27
Are Testimonies and Stories the Same Thing?
................... 27
Telling a Great Story
.........................................27
Stories for WOMM
.........................................31
Story Banks.
................................................ 32
Quick List of Questions to Guide Your Story Contributors
....... 34
3.
How to Market Electronic Resources
..............37
How Do We Connect Users with Electronic Resources?
.......... 38
Your Databases Provide Rich Content,
......................... 40
Marketing Resources through Wikipedia
.......,.,..,.,........ 40
Bridging Print to Electronic.
..,,.,..........,.,,,,....,....... 41
The New Collection Management
............,.,.........,.,.. 42
4.
Public Relations
101 ..........................45
Be the Press
.................................................46
The New-Media Mix
.............................♦...........46
Strategies for the New Media
................................. 47
Press Release Newswires
...,...........................·...·· 47
Creating a Media List
...,............................·.··.··· 47
Creating a Media List for StaffReleases
-----....................48
Posting Press Releases to Your Website.
........................ 48
Writing Your Release
........................................ 48
First Things First
—
Is It News?
................................50
How to Send Your Release.
................................... 51
Deadline
...................................................51
News Release Format
.........,...,,,....,.,,................ 51
Attachments
.,,.,,,.,..,,.,......,.....,.......,,..,........ 52
How to Write a Traditional News Release
...................... 52
The Media Advisory
.,..,..,..,..,.,.,..,............,.......54
What Kind of Release Should You Send?
.......................55
Headlines
.................................................. 56
Basic AP Style
..............................................56
Listing Events
..,,........,....,........,..,..,.......,.,,... 56
Abbreviations
............................................... 57
Sending Your Release through E-mail
.......................... 57
Press Releases Don t Always Have to Be about an Event
.......... 57
A Note about Releases for New Services.
..,....,.,,....,.,..... 57
Two Tips about Keywords
..,,....,.....,,..,,,.,.,,,,,...,.,. 57
Get Better Results from Your Releases
.,,....,,.,,.,.,,.,,..... 58
Public Service Announcements
—
PSAs
...,,.,,..,.,,.,........ 58
5.
Outreach
................................... 61
Trade Shows
..........,.,.,,,,.,..........,....,.,,...,,.... 62
Five Steps to a Successful Show.
.....,.......,............,.... 63
Image Is Everything
..........................................69
Detailing Your Brand
.....................,,,,............... 69
Taking Why to Wow!
...................,,,,.........,.......69
VI
6.
Advocacy
................................... 73
Call to Action
...........,......,,..,....,,.,,.,,,,,,,,,..,,. 74
Make Your Case
.............................................75
Let Other People Tell Their Stories about Your Library.
.......... 75
Provide an Opportunity for Supporters to Join Your Cause
....... 76
Set Up Social Network Pages
......................,..,,,...., 76
Set Up a Media Page
.....................,,.,,............... 76
7.
The New Marketing Tools
....................... 79
Web
2.0
Tools in
а
Marketing Mix
.............................80
Blogging.
................................................... 80
The Next Step: Making a New Marketing Mix around
Web
2.0.................................................88
Advertising
................................................. 89
PowerPoint Presentations.
.,,.,.,...............,.,.........,, 90
Twitter.
.................................................... 90
Wikis
......................................................91
Linkedln
...................................................92
Mobile Phones
..............................................92
Flickr
......................................................92
Videos
.....................................................94
Facebook
,,,,,.,..,.,,.....................,.,.............. 97
Podcasting.
................................................. 98
8.
Design
..................................... 109
You and Your New Best Friend (Hint, It s a Designer)
...........
Ill
Choosing a Designer
,,.,.,...,,,.,.,.........,,.,..,,....... 112
Finding Stock Photos, or... The Death of Clip Art
..............113
Design Terminology
........................................ 114
Professional Printers versus Ganged Printers versus
Office Printers
...........................................117
A Note about Your Marketing and the Web.
................... 119
9.
Branding
................................... 121
Brand Czar
................................................ 122
Baby Steps to Branding.
,.,,.,.,...,.........,,..........,... 123
10.
Marketing Best Practices
..................... 125
Repositioning
.............................................. 126
Getting to Know Your Audience.
............................. 126
Be Aware of Marketing and Design Everywhere
................ 127
Assessment
...,.,....,....,,...,...,...,...,,..,.....,..,.. 127
Corporate Sponsorship,
.....,....,,.....,...,,..,...,....... 129
Internal Marketing
......................................... 130
Internal Marketing Ideas
.................................... 133
Succession Planning
........................................ 135
Index
........................................ 137
|
| any_adam_object | 1 |
| author | Dowd, Nancy Evangeliste, Mary Silberman, Jonathan |
| author_facet | Dowd, Nancy Evangeliste, Mary Silberman, Jonathan |
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| author_sort | Dowd, Nancy |
| author_variant | n d nd m e me j s js |
| building | Verbundindex |
| bvnumber | BV035876807 |
| callnumber-first | Z - Library Science |
| callnumber-label | Z716 |
| callnumber-raw | Z716.3 |
| callnumber-search | Z716.3 |
| callnumber-sort | Z 3716.3 |
| callnumber-subject | Z - Books and Writing |
| classification_rvk | AN 77600 |
| ctrlnum | (OCoLC)320696543 (DE-599)BVBBV035876807 |
| dewey-full | 021.7 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 021 - Relationships of libraries and archives |
| dewey-raw | 021.7 |
| dewey-search | 021.7 |
| dewey-sort | 221.7 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| format | Book |
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| indexdate | 2024-07-09T22:06:35Z |
| institution | BVB |
| isbn | 9780838910009 |
| language | English |
| lccn | 2009016829 |
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| physical | XI, 140 S. |
| publishDate | 2010 |
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| publisher | American Library Assoc. |
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| spelling | Dowd, Nancy Verfasser aut Bite-sized marketing realistic solutions for the overworked librarian Nancy Dowd, Mary Evangeliste, and Jonathan Silberman Chicago American Library Assoc. 2010 XI, 140 S. txt rdacontent n rdamedia nc rdacarrier Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library. Bibliotheken gtt Marketing gtt Libraries Marketing Libraries Public relations Bibliothek (DE-588)4006439-6 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Bibliothek (DE-588)4006439-6 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Marketing (DE-588)4037589-4 s Evangeliste, Mary Verfasser aut Silberman, Jonathan Verfasser aut Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018734473&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Dowd, Nancy Evangeliste, Mary Silberman, Jonathan Bite-sized marketing realistic solutions for the overworked librarian Bibliotheken gtt Marketing gtt Libraries Marketing Libraries Public relations Bibliothek (DE-588)4006439-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4006439-6 (DE-588)4043188-5 (DE-588)4037589-4 |
| title | Bite-sized marketing realistic solutions for the overworked librarian |
| title_auth | Bite-sized marketing realistic solutions for the overworked librarian |
| title_exact_search | Bite-sized marketing realistic solutions for the overworked librarian |
| title_full | Bite-sized marketing realistic solutions for the overworked librarian Nancy Dowd, Mary Evangeliste, and Jonathan Silberman |
| title_fullStr | Bite-sized marketing realistic solutions for the overworked librarian Nancy Dowd, Mary Evangeliste, and Jonathan Silberman |
| title_full_unstemmed | Bite-sized marketing realistic solutions for the overworked librarian Nancy Dowd, Mary Evangeliste, and Jonathan Silberman |
| title_short | Bite-sized marketing |
| title_sort | bite sized marketing realistic solutions for the overworked librarian |
| title_sub | realistic solutions for the overworked librarian |
| topic | Bibliotheken gtt Marketing gtt Libraries Marketing Libraries Public relations Bibliothek (DE-588)4006439-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Bibliotheken Marketing Libraries Marketing Libraries Public relations Bibliothek Öffentlichkeitsarbeit |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018734473&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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