Marketing management: a customer-oriented approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles, Calif.
Sage
2010
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XXVIII, 537 S. Ill., graph. Darst. |
| ISBN: | 9781412963121 |
Staff View
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Record in the Search Index
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|---|---|
| adam_text | MARKETING MANAGEMENT
/ CLOW, KENNETH E.
: C2010
TABLE OF CONTENTS / INHALTSVERZEICHNIS
THE NATURE OF MARKETING MANAGEMENT
MARKET ANALYSIS
SCOOPING UP SUCCESS
DATA WAREHOUSING : MAJESTIC MOUNTAIN SKI RESORT
BUILDING A CUSTOMER-ORIENTED MARKETING DEPARTMENT : THE NEW BOSS
CUSTOMER ACQUISITION STRATEGIES AND TACTICS : LENSCRAFTERS
PRICING : THAT S HOW THE COOKIE CRUMBLES
ADVERTISING, ALTERNATIVE, AND DIRECT MARKETING : WILD WEST RODEO
SALES PROMOTIONS.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Clow, Kenneth E. |
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| author_role | aut |
| author_sort | Clow, Kenneth E. |
| author_variant | k e c ke kec |
| building | Verbundindex |
| bvnumber | BV035875886 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)351322211 (DE-599)BVBBV035875886 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV035875886 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:06:34Z |
| institution | BVB |
| isbn | 9781412963121 |
| language | English |
| lccn | 2009021715 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018733569 |
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| physical | XXVIII, 537 S. Ill., graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Sage |
| record_format | marc |
| spelling | Clow, Kenneth E. Verfasser aut Marketing management a customer-oriented approach Kenneth E. Clow ; Donald Baack Los Angeles, Calif. Sage 2010 XXVIII, 537 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Management Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Kundenorientierung (DE-588)4316837-1 s b DE-604 Baack, Donald Sonstige oth LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018733569&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Clow, Kenneth E. Marketing management a customer-oriented approach Marketing Management Kundenorientierung (DE-588)4316837-1 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4316837-1 (DE-588)4168907-0 |
| title | Marketing management a customer-oriented approach |
| title_auth | Marketing management a customer-oriented approach |
| title_exact_search | Marketing management a customer-oriented approach |
| title_full | Marketing management a customer-oriented approach Kenneth E. Clow ; Donald Baack |
| title_fullStr | Marketing management a customer-oriented approach Kenneth E. Clow ; Donald Baack |
| title_full_unstemmed | Marketing management a customer-oriented approach Kenneth E. Clow ; Donald Baack |
| title_short | Marketing management |
| title_sort | marketing management a customer oriented approach |
| title_sub | a customer-oriented approach |
| topic | Marketing Management Kundenorientierung (DE-588)4316837-1 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Kundenorientierung Marketingmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018733569&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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