Marketing: a guide to the fundamentals
"For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable"--Provided by publisher.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Bloomberg Press
2009
|
| Schriftenreihe: | The economist
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable"--Provided by publisher. |
| Beschreibung: | Includes index. |
| Beschreibung: | 230 S. |
| ISBN: | 9781576603291 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804140839719403520 |
|---|---|
| adam_text | MARKETING
/ FORSYTH, PATRICK
: 2009
TABLE OF CONTENTS / INHALTSVERZEICHNIS
MARKETING IN CONTEXT
MARKETING REALITIES
PRODUCT CONSIDERATIONS
PRICING POLICY AND TACTICS
MARKET RESEARCH : REDUCING THE RISK
ROUTES TO MARKET : DISTRIBUTION CHANNELS AND METHODOLOGY
MARKETING STRATEGY
MARKETING PLANNING
CO-ORDINATION AND CONTROL
INFLUENCING BUYER BEHAVIOUR
MARKETING COMMUNICATIONS : THE DETAIL
PERSONAL PERSUASIVE INFLUENCES.
FOR ANYONE WHO WANTS TO UNDERSTAND THE MARKETING MIX, THE FACTORS
INVOLVED IN PRICING POLICY, THE DIFFERENT METHODS OF MARKET RESEARCH,
INDEED THE WHOLE BUSINESS OF MARKETING; THIS GUIDE TO THE FUNDAMENTALS
WILL BE INVALUABLE
PROVIDED BY PUBLISHER.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| spelling | Forsyth, Patrick 1942- Verfasser (DE-588)115684093 aut Marketing a guide to the fundamentals Patrick Forsyth New York Bloomberg Press 2009 230 S. txt rdacontent n rdamedia nc rdacarrier The economist Includes index. "For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable"--Provided by publisher. Marketing Marketing Planning Communication in marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018718659&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)4037589-4 |
| title | Marketing a guide to the fundamentals |
| title_auth | Marketing a guide to the fundamentals |
| title_exact_search | Marketing a guide to the fundamentals |
| title_full | Marketing a guide to the fundamentals Patrick Forsyth |
| title_fullStr | Marketing a guide to the fundamentals Patrick Forsyth |
| title_full_unstemmed | Marketing a guide to the fundamentals Patrick Forsyth |
| title_short | Marketing |
| title_sort | marketing a guide to the fundamentals |
| title_sub | a guide to the fundamentals |
| topic | Marketing Marketing Planning Communication in marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing Planning Communication in marketing |
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