APA (7th ed.) Citation

Peter, J. P. (2010). Consumer behavior & marketing strategy (9. ed.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Peter, Jerome Paul. Consumer Behavior & Marketing Strategy. 9. ed. New York: McGraw-Hill Irwin, 2010.

MLA (9th ed.) Citation

Peter, Jerome Paul. Consumer Behavior & Marketing Strategy. 9. ed. McGraw-Hill Irwin, 2010.