The seven principles of WOM and buzz marketing: crossing the tipping point
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Heidelberg
Springer
2009
|
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1102 DE-Aug4 DE-M347 DE-92 DE-898 DE-859 DE-1049 DE-2070s DE-473 DE-355 DE-703 DE-706 DE-739 Volltext Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 95 - 100 |
| Beschreibung: | 1 Online-Ressource (XII, 104 S.) graph. Darst. |
| ISBN: | 9783642021084 9783642021091 |
| DOI: | 10.1007/978-3-642-02109-1 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV035843186 | ||
| 003 | DE-604 | ||
| 005 | 20150522 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 091124s2009 |||| o||u| ||||||eng d | ||
| 015 | |a 09,N26,0437 |2 dnb | ||
| 016 | 7 | |a 994587805 |2 DE-101 | |
| 020 | |a 9783642021084 |c Pp. : EUR 96.25 (freier Pr.), sfr 140.00 (freier Pr.) |9 978-3-642-02108-4 | ||
| 020 | |a 9783642021091 |c Online |9 978-3-642-02109-1 | ||
| 024 | 7 | |a 10.1007/978-3-642-02109-1 |2 doi | |
| 024 | 3 | |a 9783642021084 | |
| 028 | 5 | 2 | |a 12691531 |
| 035 | |a (OCoLC)699168298 | ||
| 035 | |a (DE-599)DNB994587805 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 |a DE-739 |a DE-1102 |a DE-898 |a DE-355 |a DE-M347 |a DE-703 |a DE-1049 |a DE-634 |a DE-Aug4 |a DE-2070s |a DE-859 |a DE-706 |a DE-92 | ||
| 082 | 0 | |a 658.8 |2 22/ger | |
| 082 | 0 | |a 659.113 |2 22/ger | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Mourdoukoutas, Panos |d 1955- |e Verfasser |0 (DE-588)139654135 |4 aut | |
| 245 | 1 | 0 | |a The seven principles of WOM and buzz marketing |b crossing the tipping point |c Panos Mourdoukoutas ; George J. Siomkos |
| 264 | 1 | |a Berlin ; Heidelberg |b Springer |c 2009 | |
| 300 | |a 1 Online-Ressource (XII, 104 S.) |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Literaturverz. S. 95 - 100 | ||
| 650 | 0 | 7 | |a Buzz-Marketing |0 (DE-588)1069965308 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mund-zu-Mund-Werbung |0 (DE-588)4509885-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Viral Marketing |0 (DE-588)7564917-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbekampagne |0 (DE-588)4134093-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Mund-zu-Mund-Werbung |0 (DE-588)4509885-2 |D s |
| 689 | 0 | 1 | |a Viral Marketing |0 (DE-588)7564917-2 |D s |
| 689 | 0 | 2 | |a Werbekampagne |0 (DE-588)4134093-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Buzz-Marketing |0 (DE-588)1069965308 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Siomkos, George J. |e Verfasser |4 aut | |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-642-02109-1 |x Verlag |3 Volltext |
| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018701449&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 912 | |a ZDB-2-SBE | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-018701449 | |
| 966 | e | |u https://doi.org/10.1007/978-3-642-02109-1 |l DE-634 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-642-02109-1 |l DE-1102 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-642-02109-1 |l DE-Aug4 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-642-02109-1 |l DE-M347 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-642-02109-1 |l DE-92 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-642-02109-1 |l DE-898 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-642-02109-1 |l DE-859 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-642-02109-1 |l DE-1049 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-642-02109-1 |l DE-2070s |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-642-02109-1 |l DE-473 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-642-02109-1 |l DE-355 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-642-02109-1 |l DE-703 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-642-02109-1 |l DE-706 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-642-02109-1 |l DE-739 |p ZDB-2-SBE |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1808496922941456384 |
|---|---|
| adam_text |
8.5 KEEP THE HYPE ALIVE 90 CONTENTS 1 INTRODUCTION: HOW TO CROSS THE
TIPPING POINT 1 2 PRINCIPLE 1: BEGIN WITH THE CONSUMER 9 2. 1 A CASE IN
FOCUS: BEGINNING WITH THE CONSUMER THE UNDER ARMOUR ATHLETIC APPAREL WAY
16 3 PRINCIPLE 2: BE INNOVATIVE 19 3.1 A CASE-IN-FOCUS: MASTERING
INNOVATION THE APPLE WAY 26 4 PRINCIPLE 3: TARGET THE RIGHT GROUP 27 4.
1 CASE-IN-FOCUS: WHY TIVO HAS YET TO REACH THE TIPPING POINT 39 5
PRINCIPLE 4: CREATE THE RIGHT MESSAGE 41 5.1 A CASE-IN-FOCUS: MAKING
FLYING AS AFFORDABLE AS A PAIR OF JEANS - 29 ONE WAY: CONVEYING THE
MESSAGE AS EASY JET DOES . 49 6 PRINCIPLE 5: FIND THE RIGHT CONTEXT
51 6.1 CASE-IN-FOCUS: MCDONALD'S AND STARBUCKS CAPITALIZE ON EMERGING
SOCIAL TRENDS 58 7 PRINCIPLE 6: LAUNCH A WOM CAMPAIGN 61 7. 1
CASE-IN-FOCUS: THE SIMPSONS FAMILY IS GETTING BIG THROUGH A WOM CAMPAIGN
74 8 PRINCIPLE 7: TURN WOM INTO BUZZ 77 8.1 CAREFULLY SELECT THE
TARGET(S) 83 8.2 STIR UP INTEREST IN THE PRODUCT 84 8.3 TRANSFORM
PRODUCT INTEREST INTO DESIRE AND PASSION 87 8.4 HIRE MASS SEDUCERS TO
INFILTRATE THE RANKS OF CONSUMERS 88 BIBLIOGRAFISCHE INFORMATIONEN
HTTP://D-NB.INFO/994587805 DIGITALISIERT DURCH XII CONTENTS 8.6 A
CASE-IN-FOCUS: USING BUZZ AND WOM TO BUILD CRAFT-BEER BRANDS 92 8.6.1
THE CRAFT-BEER MARKET 92 8.6.2 THECONSUMERS 93 8.6.3 CRAFT-BEER BRANDS
93 8.7 THE CASE OF ROLLING ROCK: BUZZ THROUGH VIRAL MARKETING 93 8.8 THE
CASE OF BLUE MOON: USING WOM TO BUILD THE BRAND 93 BIBLIOGRAPHY 95 ABOUT
THE AUTHORS 101 EPILOGUE 103 |
| any_adam_object | 1 |
| author | Mourdoukoutas, Panos 1955- Siomkos, George J. |
| author_GND | (DE-588)139654135 |
| author_facet | Mourdoukoutas, Panos 1955- Siomkos, George J. |
| author_role | aut aut |
| author_sort | Mourdoukoutas, Panos 1955- |
| author_variant | p m pm g j s gj gjs |
| building | Verbundindex |
| bvnumber | BV035843186 |
| classification_rvk | QP 630 |
| collection | ZDB-2-SBE |
| ctrlnum | (OCoLC)699168298 (DE-599)DNB994587805 |
| dewey-full | 658.8 659.113 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management 659 - Advertising and public relations |
| dewey-raw | 658.8 659.113 |
| dewey-search | 658.8 659.113 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-642-02109-1 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000 c 4500</leader><controlfield tag="001">BV035843186</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150522</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">091124s2009 |||| o||u| ||||||eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">09,N26,0437</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">994587805</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783642021084</subfield><subfield code="c">Pp. : EUR 96.25 (freier Pr.), sfr 140.00 (freier Pr.)</subfield><subfield code="9">978-3-642-02108-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783642021091</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-642-02109-1</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-642-02109-1</subfield><subfield code="2">doi</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783642021084</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">12691531</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)699168298</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB994587805</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-92</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.113</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mourdoukoutas, Panos</subfield><subfield code="d">1955-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)139654135</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The seven principles of WOM and buzz marketing</subfield><subfield code="b">crossing the tipping point</subfield><subfield code="c">Panos Mourdoukoutas ; George J. Siomkos</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin ; Heidelberg</subfield><subfield code="b">Springer</subfield><subfield code="c">2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XII, 104 S.)</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturverz. S. 95 - 100</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Buzz-Marketing</subfield><subfield code="0">(DE-588)1069965308</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mund-zu-Mund-Werbung</subfield><subfield code="0">(DE-588)4509885-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Viral Marketing</subfield><subfield code="0">(DE-588)7564917-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbekampagne</subfield><subfield code="0">(DE-588)4134093-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Mund-zu-Mund-Werbung</subfield><subfield code="0">(DE-588)4509885-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Viral Marketing</subfield><subfield code="0">(DE-588)7564917-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Werbekampagne</subfield><subfield code="0">(DE-588)4134093-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Buzz-Marketing</subfield><subfield code="0">(DE-588)1069965308</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Siomkos, George J.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-642-02109-1</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018701449&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-SBE</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-018701449</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-02109-1</subfield><subfield code="l">DE-634</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-02109-1</subfield><subfield code="l">DE-1102</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-02109-1</subfield><subfield code="l">DE-Aug4</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-02109-1</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-02109-1</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-02109-1</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-02109-1</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-02109-1</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-02109-1</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-02109-1</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-02109-1</subfield><subfield code="l">DE-355</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-02109-1</subfield><subfield code="l">DE-703</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-02109-1</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-02109-1</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV035843186 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-27T00:04:25Z |
| institution | BVB |
| isbn | 9783642021084 9783642021091 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018701449 |
| oclc_num | 699168298 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-739 DE-1102 DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-M347 DE-703 DE-1049 DE-634 DE-Aug4 DE-2070s DE-859 DE-706 DE-92 |
| owner_facet | DE-473 DE-BY-UBG DE-739 DE-1102 DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-M347 DE-703 DE-1049 DE-634 DE-Aug4 DE-2070s DE-859 DE-706 DE-92 |
| physical | 1 Online-Ressource (XII, 104 S.) graph. Darst. |
| psigel | ZDB-2-SBE |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Springer |
| record_format | marc |
| spelling | Mourdoukoutas, Panos 1955- Verfasser (DE-588)139654135 aut The seven principles of WOM and buzz marketing crossing the tipping point Panos Mourdoukoutas ; George J. Siomkos Berlin ; Heidelberg Springer 2009 1 Online-Ressource (XII, 104 S.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Literaturverz. S. 95 - 100 Buzz-Marketing (DE-588)1069965308 gnd rswk-swf Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd rswk-swf Viral Marketing (DE-588)7564917-2 gnd rswk-swf Werbekampagne (DE-588)4134093-0 gnd rswk-swf Mund-zu-Mund-Werbung (DE-588)4509885-2 s Viral Marketing (DE-588)7564917-2 s Werbekampagne (DE-588)4134093-0 s DE-604 Buzz-Marketing (DE-588)1069965308 s Siomkos, George J. Verfasser aut https://doi.org/10.1007/978-3-642-02109-1 Verlag Volltext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018701449&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mourdoukoutas, Panos 1955- Siomkos, George J. The seven principles of WOM and buzz marketing crossing the tipping point Buzz-Marketing (DE-588)1069965308 gnd Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd Viral Marketing (DE-588)7564917-2 gnd Werbekampagne (DE-588)4134093-0 gnd |
| subject_GND | (DE-588)1069965308 (DE-588)4509885-2 (DE-588)7564917-2 (DE-588)4134093-0 |
| title | The seven principles of WOM and buzz marketing crossing the tipping point |
| title_auth | The seven principles of WOM and buzz marketing crossing the tipping point |
| title_exact_search | The seven principles of WOM and buzz marketing crossing the tipping point |
| title_full | The seven principles of WOM and buzz marketing crossing the tipping point Panos Mourdoukoutas ; George J. Siomkos |
| title_fullStr | The seven principles of WOM and buzz marketing crossing the tipping point Panos Mourdoukoutas ; George J. Siomkos |
| title_full_unstemmed | The seven principles of WOM and buzz marketing crossing the tipping point Panos Mourdoukoutas ; George J. Siomkos |
| title_short | The seven principles of WOM and buzz marketing |
| title_sort | the seven principles of wom and buzz marketing crossing the tipping point |
| title_sub | crossing the tipping point |
| topic | Buzz-Marketing (DE-588)1069965308 gnd Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd Viral Marketing (DE-588)7564917-2 gnd Werbekampagne (DE-588)4134093-0 gnd |
| topic_facet | Buzz-Marketing Mund-zu-Mund-Werbung Viral Marketing Werbekampagne |
| url | https://doi.org/10.1007/978-3-642-02109-1 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018701449&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT mourdoukoutaspanos thesevenprinciplesofwomandbuzzmarketingcrossingthetippingpoint AT siomkosgeorgej thesevenprinciplesofwomandbuzzmarketingcrossingthetippingpoint |