APA-Zitierstil (7. Ausg.)

Prahalad, C. K. (2005). The fortune at the bottom of the pyramid (2. printing.). Wharton School Publ.

Chicago-Zitierstil (17. Ausg.)

Prahalad, Coimbatore K. The Fortune at the Bottom of the Pyramid. 2. printing. Upper Saddle River, NJ: Wharton School Publ, 2005.

MLA-Zitierstil (9. Ausg.)

Prahalad, Coimbatore K. The Fortune at the Bottom of the Pyramid. 2. printing. Wharton School Publ, 2005.