Your money and your brain: how the new science of neuroeconomics can help make you rich
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Bibliographic Details
Main Author: Zweig, Jason (Author)
Format: Book
Language:English
Published: New York Simon & Schuster Paperbacks 2008
Edition:1st Simon & Schuster trade pbk ed
Subjects:
Item Description:Originally published: 2007
Includes bibliographical references (p. 274-325) and index
Neuroeconomics -- "Thinking" vs. "feeling" -- Greed -- Prediction -- Confidence -- Risk -- Fear -- Surprise -- Regret -- Happiness
Physical Description:340 p., [8] p. of plates col. ill. 24 cm

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