Your money and your brain how the new science of neuroeconomics can help make you rich - Zweig, Jason (Simon & Schuster Paperbacks, 2008)
Originally published: 2007
Includes bibliographical references (p. 274-325) and index
Neuroeconomics -- "Thinking" vs. "feeling" -- Greed -- Prediction -- Confidence -- Risk -- Fear -- Surprise -- Regret -- Happiness