Understanding strategic management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow ; Munich [u.a.]
Prentice Hall Financial Times
2008
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxiv, 419 S. Ill., graph. Darst., Kt. |
| ISBN: | 9780273694984 |
Internformat
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| 245 | 1 | 0 | |a Understanding strategic management |c Claire Capon |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Harlow ; Munich [u.a.] |b Prentice Hall Financial Times |c 2008 | |
| 300 | |a xxiv, 419 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Business planning | |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804140749956055041 |
|---|---|
| adam_text | CLAIRE CAPON STAFFORDSHIRE UNIVERSITY PRENTICE HALL P[NANCIAL TIMES AN
IMPRINT OF PEARSON EDUCATION HARLOW, ENGLAND * LONDON * NEW YORK *
BOSTON * SAN FRANCISCO TORONTO SYDNEY * TOKYO * SINGAPORE . HONG KONG *
SEOUL * TAIPEI * NEW DELHI CAPE TOWN * MADRID * MEXICO CITY * AMSTERDAM
* MUNICH * PARIS * MILAN LIST OF CASE STUDIES XII PREFACE XIII AN
OVERVIEW OF UNDERSTANDING STRATEGIC MANAGEMENT XIV TEACHING WITH THIS
BOOK - MODULE DELIVERY XVII ABOUT THE AUTHOR XIX GUIDED TOUR XX
ACKNOWLEDGEMENTS XXIII CHAPTER 1 WHAT IS STRATEGY? 2 CHAPTER OBJECTIVES
2 ENTRY CASE STUDY 1.1: GOOGLE S RANDOM GENIUS IS HO ACCIDENTAL
STRATEGY. CAN IT LAST? 3 INTRODUCTION K DEFINITIONS OF STRATEGY 6
PRESCRIPTIVE AND EMERGENT STRATEGY 13 MINTZBERG ON STRATEGY - 5PS OF
STRATEGY . 16 CONCLUSION 21 LEARNING OUTCOMES AND SUMMARY 22 EXIT CASE
STUDY 1.2: ROYAL BANK RIDES THE DRAGON 2K DISCUSSION TOPIC __ 26 WIDEN
YOUR HORIZONS 26 WEBLINKS . * . 26 FURTHER READING 27 REFERENCES 27
CHAPTER 2 ENVIRONMENTAL ANALYSIS 28 CHAPTER OBJECTIVES ... _ * 28 ENTRY
CASE STUDY 2.1: INVESTORS RUSH TO JOIN FRAY TO SAY GOOD MORNING VIETNAM
29 INTRODUCTION 30 UNDERSTANDING AND ANALYSING THE EXTERNAL ENVIRONMENT
31 PERFORMING EXTERNAL ENVIRONMENTAL ANALYSIS 32 DUNCAN AND GINTER ON
PERFORMING EXTERNAL ENVIRONMENTAL ANALYSIS 33 PERFORMING PEST- ANALYSIS
* 34 THE POLITICAL ENVIRONMENT T 36 THE ECONOMIC ENVIRONMENT . . . 43
THE SOCIO-CULTURAL ENVIRONMENT 48 THE TECHNOLOGICAL ENVIRONMENT 53 THE
COMPETITIVE ENVIRONMENT AND ITS REGULATION 55 CONTENTS THE NATURE OF
COMPETITION - THE FIVE FORCES CONCLUSION LEARNING OUTCOMES AND SUMMARY
EXIT CASE STUDY 2.2: CADBURY LOOKS TO BURST WRIGLEY BUBBLE -- DISCUSSION
TOPIC WIDEN YOUR HORIZONS WEBLINKS FURTHER READING REFERENCES CHAPTER 3
MANAGING RESOURCES COMPETITIVELY CHAPTER OBJECTIVES ENTRY CASE STUDY
3.1: HUMAN RESOURCES, MINUS THE BORING BITS INTRODUCTION EVALUATING
RESOURCES CORE COMPETENCIES THE VALUE CHAIN PRIMARY ACTIVITIES SUPPORT
ACTIVITIES LINKAGES IN THE VALUE CHAIN AND VALUE SYSTEM CONCLUSION
LEARNING OUTCOMES AND SUMMARY EXIT CASE STUDY 3.2: EUROSTAR SEEKS A
SPEEDY TRANSFORMATION DISCUSSION TOPIC WIDEN YOUR HORIZONS WEBLINKS
FURTHER READING REFERENCES CHAPTER 4 ANALYSING FINANCIAL RESOURCES
CHAPTER OBJECTIVES ENTRY CASE STUDY 4.1: SPEEDEL PLANS IPO TO FINANCE
FURTHER TRIALS INTRODUCTION SOURCES OF FINANCE SHARES AND THE LONDON
STOCK EXCHANGE LOANS, DEBENTURES AND LOAN STOCK EVALUATING
FINANCIALPERFORMANCE PERFORMANCE RATIOS FINANCIAL STATUS RATIOS STOCK
MARKET RATIOS CONCLUSION LEARNING OUTCOMES AND SUMMARY VI CONTENTS EXIT
CASE STUDY 4.2: CREATING LINKS WITH RECYCLED MOBILE PHONES IS THE EAZY
WAY TO SUCCESS 132 DISCUSSION TOPIC 133 WIDEN YOUR HORIZONS . , 134
WEBLINKS 134 FURTHER READING 134 REFERENCES . 135 CHAPTER 5
STAKEHOLDERS, CULTURE AND CHANGE 136 CHAPTER OBJECTIVES 136 ENTRY CASE
STUDY 5.1: DISCORD AT BRITISH AIRWAYS 137 INTRODUCTION 138 STAKEHOLDERS
AND THE ORGANISATION 138 ANALYSING STAKEHOLDERS 140 AN ALTERNATIVE
APPROACH TO STAKEHOLDERS 144 ORGANISATIONAL CULTURE 148 THE CULTURAL WEB
149 CHANGING ORGANISATIONAL CULTURE 152 MANAGING A CHANGING ENVIRONMENT
155 STRATEGY AND SUCCESSFUL CHANGE 161 CONCLUSION . 164 LEARNING
OUTCOMES AND SUMMARY 165 EXIT CASE STUDY 5.2: VRATISLAV KULHANEK OF
SKODA 167 DISCUSSION TOPIC 168 WIDEN YOUR HORIZONS 169 WEBLINKS 169
FURTHER READING 169 REFERENCES 170 CHAPTER 6 MANAGEMENT AND LEADERSHIP
IN ORGANISATIONS 172 CHAPTER OBJECTIVES 172 ENTRY CASE STUDY 6.1:
INDUSTRY MAPS DNA OF 21ST-CENTURY MOVERS AND SHAKERS . 173 INTRODUCTION
* * * * . , . 174 WHAT IS MANAGEMENT? 175 MANAGERS, EFFECTIVENESS AND
EFFICIENCY 178 MANAGERIAL STYLE AND THE ROLE OF TRUST AND RESPECT 180
LEADERSHIP IN ORGANISATIONS 183 CLASSIFICATION OF LEADERSHIP STYLES 185
LEADERSHIP STYLES ~ , 186 LEADERSHIP, POWER AND STAKEHOLDERS . 190
LEADERSHIP, STAGES AND SITUATIONS . 192 CONCLUSION 194 VII CONTENTS
LEARNING OUTCOMES AND SUMMARY 194 EXIT CASE STUDY 6.2: ENGINEER WITH
TOOLS TO REBUILD AN AIRLINE 196 DISCUSSION TOPIC 198 WIDEN YOUR HORIZONS
- 199 WEBLINKS 199 FURTHER READING ; 199 REFERENCES 200 CHAPTER 7
DEVELOPING COMPETITIVE AND MARKETING STRATEGY 202 CHAPTER OBJECTIVES ,
202 ENTRY CASE STUDY 7.1: VIACOM AGREES CHINA DEAL 203 INTRODUCTION 204
COMPETITIVE STRATEGIES 204 CHOOSING A SUCCESSFUL COMPETITIVE STRATEGY
208 GILBERT AND STREBAL S COMPETITIVE STRATEGIES 209 FAULKNER AND
BOWMAN S STRATEGY CLOCK 210 DEFINING AND CREATING COMPETITIVE ADVANTAGE
215 METHODS FOR ACHIEVING COMPETITIVE ADVANTAGE * 216 ISSUES TO
CONSIDER WHEN DEVELOPING A COMPETITIVE STRATEGY 219 ASSESSING
COMPETITORS MANAGEMENT PHILOSOPHIES 220 MARKETING STRATEGY AND
OBJECTIVES - * 223 MARKET SEGMENTATION 226 MARKET TARGETING . 231 MARKET
POSITIONING ; . 235 CONCLUSION 237 LEARNING OUTCOMES AND SUMMARY 238
EXIT CASE STUDY 7.2: NIKE OVERTAKES ADIDAS IN FOOTBALL FIELD 240
DISCUSSION TOPIC 241 WIDEN YOUR HORIZONS 241 WEBLINKS . 242 FURTHER
READING 242 REFERENCES 242 CHAPTER 8 GROWTH FOR SUCCESS 244 CHAPTER
OBJECTIVES 244 ENTRY CASE STUDY 8.1: PROCTER & GAMBLE STRENGTHENS ITS
CLOUT WITH RETAILERS 245 INTRODUCTION 246 ORGANIC GROWTH : 247
EXPORTING * 248 LICENSING * * 249 FRANCHISES * 250 VIII CONTENTS
STRATEGIC ALLIANCES 253 ACQUISITIONS * 260 CHOOSING GROWTH BY
ACQUISITION 261 CONCLUSION ,. 266 LEARNING OUTCOMES AND SUMMARY 266 EXIT
CASE STUDIES 8.2A AND 8.2B: NAPSTER ATTACKS DELAYS IN EUROPEAN MUSIC
LICENSING; MTV IN EUROPEAN VIDEO LICENSING ROW 269 DISCUSSION TOPIC 270
WIDEN YOUR HORIZONS 271 WEBLINKS 271 FURTHER READING 271 REFERENCES 272
CHAPTER 9 DEVELOPING INTERNATIONAL STRATEGY 274 CHAPTER OBJECTIVES ^ 274
ENTRY CASE STUDY 9.1: DISNEY TO UNVEIL INTERNATIONAL STRATEGY 275
INTRODUCTION 275 THE INTERNATIONAL ENVIRONMENT 277 DEVELOPING AN
INTERNATIONAL STRATEGY 287 INTERNATIONAL HUMAN RESOURCE MANAGEMENT 292
FOREIGN DIRECT INVESTMENT, . 295 THE BENEFITS AND COSTS OF FDI 297
CHARACTERISTICS AND APPROACHES TO FDI 299 CONCLUSION 306 LEARNING
OUTCOMES AND SUMMARY 306 EXIT CASE STUDY 9.2: BURBERRY TAILORS A FRESH
IMAGE IN JAPAN 308 DISCUSSION TOPIC 310 WIDEN YOUR HORIZONS 311 WEBLINKS
311 FURTHER READING 311 REFERENCES 312 CHAPTER 10 STRUCTURE, CULTURE AND
GROUPS IN ORGANISATIONS 3U CHAPTER OBJECTIVES 314 ENTRY CASE STUDY 10.1:
SONY TAKES FIRST STEP TOWARDS LEANER STRUCTURE 315 INTRODUCTION 316
GENERIC ORGANISATIONAL STRUCTURES * 316 THE CENTRALISED STRUCTURES 317
THE DECENTRALISED STRUCTURES 322 GLOBAL ORGANISATIONS 336 DETERMINING
ORGANISATIONAL STRUCTURE AND CULTURE 336 IX CONTENTS GROUPS IN
ORGANISATIONS 342 CONCLUSION 344 LEARNING OUTCOMES AND SUMMARY 345 EXIT
CASE STUDIES 10.2A AND 10.2B: UNILEVER TO KEEP DUAL STRUCTURE; ROYAL
DUTCH/SHELL TO UNIFY STRUCTURE AND MOVE HQ 347 DISCUSSION TOPIC 348
WIDEN YOUR HORIZONS 349 WEBLINKS 349 FURTHER READING 349 REFERENCES
350 CHAPTER 11 STRATEGIC CONTROL 352 CHAPTER OBJECTIVES . 352 ENTRY CASE
STUDY 11.1: DESIGNERS WIN THE RIGHT TO CONTROL SPARE PARTS 353
INTRODUCTION -^ 354 LEVELS OF STRATEGIC CONTROL : 354 A BALANCED
APPROACH TO STRATEGIC CONTROL 355 CONTROLLING THE VALUE CHAIN - THE
SUPPORT ACTIVITIES , 356 CONTROLLING THE VALUE CHAIN - THE PRIMARY
ACTIVITIES 360 STRATEGIC CONTROL OF THE VALUE SYSTEM - RELATED
DIVERSIFICATION 362 STRATEGIC CONTROL OF THE VALUE SYSTEM - UNRELATED
DIVERSIFICATION 365 EFFECTIVE STRATEGIC CONTROL SYSTEMS 366 CONCLUSION
368 LEARNING OUTCOMES AND SUMMARY 368 EXIT CASE STUDY 11.2: WE BELIEVE
IN BEING IN CONTROL 370 DISCUSSION TOPIC 372 WIDEN YOUR HORIZONS 372
WEBLINKS 372 FURTHER READING 372 REFERENCES 373 CHAPTER 12 MANAGING
FAILURE AND TURNAROUND 374 CHAPTER OBJECTIVES * 374 ENTRY CASE STUDY
12.1: FORD PARES MANAGEMENT AS PART OF TURNAROUND 375 INTRODUCTION * ;
** * - 375 SYMPTOMS OF DECLINE AND FAILURE ; 376 CAUSES OF FAILURE . 377
FEASIBILITY OF RECOVERY - * . 384 RETRENCHMENT STRATEGIES ******. * - .
386 TURNAROUND STRATEGIES 390 CONCLUSION 394 LEARNING OUTCOMES AND
SUMMARY 394 EXIT CASE STUDY 12.2: NEW HP BOSS PLANS 14,500 JOB CUTS
DISCUSSION TOPIC WIDEN YOUR HORIZONS WEBLINKS FURTHER READING REFERENCES
GLOSSARY INDEX CONTENTS 395 396 396 397 397 397 398 407 SUPPORTING
RESOURCES VISIT THE UNDERSTANDING STRATEGIC MANAGEMENT COMPANION WEBSITE
AT WWW.PEARSONED.CO.UK/CAPON TO FIND VALUABLE ONLINE RESOURCES.
COMPANION WEBSITE FOR STUDENTS * SELF ASSESSMENT QUESTIONS TO TEST YOUR
LEARNING. * EXTENSIVE LINKS TO VALUABLE RESOURCES ON THE WEB. *
INTERACTIVE ONLINE FLASHCARDS THAT ALLOW YOU TO CHECK DEFINITIONS
AGAINST THE KEY TERMS DURING REVISION. A AN ONLINE GLOSSARY TO HELP
EXPLAIN KEY TERMS. FOR INSTRUCTORS * INSTRUCTORS MANUAL INCLUDING
SUGGESTED TEACHING PLAN AND NOTES ON THE CASES IN THE TEXT. N
DOWNLOADABLE POWER POINT SIDES CONTAINING ALL THE EXHIBITS FROM THE
BOOK. D TEST BANK OF QUESTION MATERIAL. A ADDITIONAL CASE STUDIES FOR
EACH CHAPTER. ALSO: THE COMPANION WEBSITE PROVIDES THE FOLLOWING
FEATURES: * SEARCH TOOL TO HELP LOCATE SPECIFIC ITEMS OF CONTENT. *
E-MAIL RESULTS AND PROFILE TOOLS TO SEND RESULTS OF QUIZZES TO
INSTRUCTORS. D ONLINE HELP AND SUPPORT TO ASSIST WITH WEBSITE USAGE AND
TROUBLE- SHOOTING. FOR MORE INFORMATION PLEASE CONTACT YOUR LOCAL
PEARSON EDUCATION SALES REPRESENTATIVE OR VISIT
WWW.PEARSONED.CO.UK/CAPON. XI
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| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
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| spelling | Capon, Claire Verfasser aut Understanding strategic management Claire Capon 1. publ. Harlow ; Munich [u.a.] Prentice Hall Financial Times 2008 xxiv, 419 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Strategic planning Business planning Strategisches Management (DE-588)4124261-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 s DE-604 http://www.loc.gov/catdir/toc/ecip088/2008001027.html Table of contents only GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018662191&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Capon, Claire Understanding strategic management Strategic planning Business planning Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4124261-0 |
| title | Understanding strategic management |
| title_auth | Understanding strategic management |
| title_exact_search | Understanding strategic management |
| title_full | Understanding strategic management Claire Capon |
| title_fullStr | Understanding strategic management Claire Capon |
| title_full_unstemmed | Understanding strategic management Claire Capon |
| title_short | Understanding strategic management |
| title_sort | understanding strategic management |
| topic | Strategic planning Business planning Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Strategic planning Business planning Strategisches Management |
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