The role of new communication media in the sport marketing mix: implications for trademark rights holders
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2009
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| Schlagworte: | |
| Beschreibung: | V, 53 S. |
| ISBN: | 9781109278866 |
Internformat
MARC
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| 005 | 20100401 | ||
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| 245 | 1 | 0 | |a The role of new communication media in the sport marketing mix |b implications for trademark rights holders |c by Laura Bradstreet |
| 264 | 1 | |c 2009 | |
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| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Bradstreet, Laura |
| author_facet | Bradstreet, Laura |
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| building | Verbundindex |
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| indexdate | 2024-07-09T22:04:51Z |
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| spelling | Bradstreet, Laura Verfasser aut The role of new communication media in the sport marketing mix implications for trademark rights holders by Laura Bradstreet 2009 V, 53 S. txt rdacontent n rdamedia nc rdacarrier Columbia, SC, Univ. of South Carolina, Diss., 2009 (DE-588)4113937-9 Hochschulschrift gnd-content |
| spellingShingle | Bradstreet, Laura The role of new communication media in the sport marketing mix implications for trademark rights holders |
| subject_GND | (DE-588)4113937-9 |
| title | The role of new communication media in the sport marketing mix implications for trademark rights holders |
| title_auth | The role of new communication media in the sport marketing mix implications for trademark rights holders |
| title_exact_search | The role of new communication media in the sport marketing mix implications for trademark rights holders |
| title_full | The role of new communication media in the sport marketing mix implications for trademark rights holders by Laura Bradstreet |
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| title_full_unstemmed | The role of new communication media in the sport marketing mix implications for trademark rights holders by Laura Bradstreet |
| title_short | The role of new communication media in the sport marketing mix |
| title_sort | the role of new communication media in the sport marketing mix implications for trademark rights holders |
| title_sub | implications for trademark rights holders |
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