Marketing 2.0: bridging the gap between seller and buyer through social media marketing
"Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strateg...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Lightning Source
2009
Tucson, Ariz. Wheatmark |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | "Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques" -- Cover. |
| Physical Description: | XII, 299 S. |
| ISBN: | 9781604942880 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV035749562 | ||
| 003 | DE-604 | ||
| 005 | 20100908 | ||
| 007 | t | ||
| 008 | 091001s2009 |||| 00||| eng d | ||
| 020 | |a 9781604942880 |9 978-1-60494-288-0 | ||
| 035 | |a (OCoLC)466486845 | ||
| 035 | |a (DE-599)BVBBV035749562 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1049 |a DE-473 |a DE-945 |a DE-1051 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 |2 22 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Borges, Bernie |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing 2.0 |b bridging the gap between seller and buyer through social media marketing |c Bernie Borges |
| 264 | 1 | |a London |b Lightning Source |c 2009 | |
| 264 | 1 | |a Tucson, Ariz. |b Wheatmark | |
| 300 | |a XII, 299 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a "Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques" -- Cover. | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Social media | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a World Wide Web 2.0 |0 (DE-588)7548364-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a World Wide Web 2.0 |0 (DE-588)7548364-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m Digitalisierung UB Bamberg |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018609628&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018609628 | ||
Record in the Search Index
| _version_ | 1804140666909884416 |
|---|---|
| adam_text | Contents
Acknowledgements............................................
iii
Foreword
.....................................................ix
Introduction: Why Traditional Marketing Doesn t Work Anymore
.....1
Closing the Loop between Marketing and Sales
................... 10
Marketing
2.0................................................24
What Is Web
2.0
and Social Media?
..............................31
Types of Web
2.0
and Social Media
.............................40
Technology and Social Drivers of Web
2.0
Applications
............48
Fostering Community and Conversations
........................60
Developing a Social Media Strategy
..............................67
Think Like a Publisher: Content Marketing
.......................78
Personal Branding
............................................87
The Lifecycle of Interaction in Social Media Marketing
.............97
Measuring Results in Social Media Marketing
....................105
Risks in Social Media Marketing
...............................114
Benefits of Social Media Marketing
............................130
vii
Contents
Staffing for Social Media Marketing
............................143
The Social Graph: Should You Care?
............................150
SEO
and Social Media Marketing
..............................154
Blogging
....................................................167
Social Networking
...........................................192
Twitter (Microblogging)
......................................202
Podcasting
..................................................220
Video and Photos
............................................231
Marketing Operations
2.0.....................................247
Case Studies
—
SMBs Succeeding with Social Media
...............253
It s All About Content and Relationships
........................286
Resources
...................................................288
Bernie
Borges
Live at Your Event
...............................299
viii
|
| any_adam_object | 1 |
| author | Borges, Bernie |
| author_facet | Borges, Bernie |
| author_role | aut |
| author_sort | Borges, Bernie |
| author_variant | b b bb |
| building | Verbundindex |
| bvnumber | BV035749562 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)466486845 (DE-599)BVBBV035749562 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02046nam a2200445 c 4500</leader><controlfield tag="001">BV035749562</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20100908 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">091001s2009 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781604942880</subfield><subfield code="9">978-1-60494-288-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)466486845</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV035749562</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-1051</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Borges, Bernie</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing 2.0</subfield><subfield code="b">bridging the gap between seller and buyer through social media marketing</subfield><subfield code="c">Bernie Borges</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Lightning Source</subfield><subfield code="c">2009</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Tucson, Ariz.</subfield><subfield code="b">Wheatmark</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 299 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques" -- Cover.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relationship marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">World Wide Web 2.0</subfield><subfield code="0">(DE-588)7548364-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">World Wide Web 2.0</subfield><subfield code="0">(DE-588)7548364-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Bamberg</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018609628&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-018609628</subfield></datafield></record></collection> |
| id | DE-604.BV035749562 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:03:37Z |
| institution | BVB |
| isbn | 9781604942880 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018609628 |
| oclc_num | 466486845 |
| open_access_boolean | |
| owner | DE-1049 DE-473 DE-BY-UBG DE-945 DE-1051 |
| owner_facet | DE-1049 DE-473 DE-BY-UBG DE-945 DE-1051 |
| physical | XII, 299 S. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Lightning Source Wheatmark |
| record_format | marc |
| spelling | Borges, Bernie Verfasser aut Marketing 2.0 bridging the gap between seller and buyer through social media marketing Bernie Borges London Lightning Source 2009 Tucson, Ariz. Wheatmark XII, 299 S. txt rdacontent n rdamedia nc rdacarrier "Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques" -- Cover. Customer relations Internet marketing Marketing Relationship marketing Social media Marketing (DE-588)4037589-4 gnd rswk-swf World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Marketing (DE-588)4037589-4 s World Wide Web 2.0 (DE-588)7548364-6 s DE-604 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018609628&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Borges, Bernie Marketing 2.0 bridging the gap between seller and buyer through social media marketing Customer relations Internet marketing Marketing Relationship marketing Social media Marketing (DE-588)4037589-4 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)7548364-6 |
| title | Marketing 2.0 bridging the gap between seller and buyer through social media marketing |
| title_auth | Marketing 2.0 bridging the gap between seller and buyer through social media marketing |
| title_exact_search | Marketing 2.0 bridging the gap between seller and buyer through social media marketing |
| title_full | Marketing 2.0 bridging the gap between seller and buyer through social media marketing Bernie Borges |
| title_fullStr | Marketing 2.0 bridging the gap between seller and buyer through social media marketing Bernie Borges |
| title_full_unstemmed | Marketing 2.0 bridging the gap between seller and buyer through social media marketing Bernie Borges |
| title_short | Marketing 2.0 |
| title_sort | marketing 2 0 bridging the gap between seller and buyer through social media marketing |
| title_sub | bridging the gap between seller and buyer through social media marketing |
| topic | Customer relations Internet marketing Marketing Relationship marketing Social media Marketing (DE-588)4037589-4 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd |
| topic_facet | Customer relations Internet marketing Marketing Relationship marketing Social media World Wide Web 2.0 |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018609628&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT borgesbernie marketing20bridgingthegapbetweensellerandbuyerthroughsocialmediamarketing |