APA-Zitierstil (7. Ausg.)

Young, C. E. (2005). The advertising research handbook (1. ed.). Ideas in Flight.

Chicago-Zitierstil (17. Ausg.)

Young, Charles E. The Advertising Research Handbook. 1. ed. Seattle, Wash: Ideas in Flight, 2005.

MLA-Zitierstil (9. Ausg.)

Young, Charles E. The Advertising Research Handbook. 1. ed. Ideas in Flight, 2005.