The valuation of intangible assets: an exploration of patent and trademark portfolios
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Wiesbaden
Gabler
2009
|
| Edition: | 1. ed. |
| Series: | Gabler research : Innovation und Entrepreneurship
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVIII, 220 S. graph. Darst. |
| ISBN: | 9783834917744 |
Staff View
MARC
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| 245 | 1 | 0 | |a The valuation of intangible assets |b an exploration of patent and trademark portfolios |c Philipp Sandner |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Wiesbaden |b Gabler |c 2009 | |
| 300 | |a XVIII, 220 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Gabler research : Innovation und Entrepreneurship | |
| 502 | |a Zugl.: München, Univ., Diss., 2009 | ||
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| 650 | 7 | |a Markenrecht |2 stw | |
| 650 | 7 | |a Patent |2 stw | |
| 650 | 4 | |a Unternehmensbewertung - Immaterielles Wirtschaftsgut | |
| 650 | 7 | |a Unternehmensbewertung |2 stw | |
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| 650 | 0 | 7 | |a Portfoliomanagement |0 (DE-588)4115601-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wertorientiertes Management |0 (DE-588)4776793-5 |2 gnd |9 rswk-swf |
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Record in the Search Index
| _version_ | 1804140018993725440 |
|---|---|
| adam_text | Table
of
Contents
Foreword
.......................................................................................................................
V
Acknowledgements
...................................................................................................
VII
Table of Contents
........................................................................................................
XI
List of Figures
.............................................................................................................
XV
List of Tables
..........................................................................................................XVII
List of Abbreviations
...............................................................................................XIX
1
Introduction
..............................................................................................................1
1.1
Motivation
.........................................................................................................1
1.2
Structure of the Dissertation
..............................................................................7
2
The European Trademark System
.......................................................................11
2.1
The Role of Trademarks for Companies
.........................................................11
2.1.1
The Function
ofinformation
Transmission
..........................................12
2.1.2
The Function of Product Identification
.................................................13
2.2
The Structure of the European Trademark System
.........................................15
2.3
The Process of Trademark Registration
..........................................................16
2.4
Requirements for Registrability
.......................................................................18
2.5
Ways to Challenge Trademarks Before and After Registration
......................21
2.6
Insights into the Trademark Register
..............................................................24
2.6.1
Applications and Registered Trademarks
.............................................26
2.6.2
Trademark Applicants
..........................................................................31
3
The Market Value of R&D, Patents, and Trademarks
......................................35
3.1
Introduction
.....................................................................................................35
3.2
Trademarks and the Market Value Approach
.................................................39
3.2.1
The Market Value Approach
................................................................39
Table of Contents
3.2.2
Including Trademarks in the Market Value Equation
..........................41
3.2.3
Indicators of Trademark Value
.............................................................43
3.2.4
Accounting for Trademark Value in the Market Value Equation
........46
3.2.5
Estimation Method
................................................................................47
3.3
Data Sources, Operationalization and Descriptive Statistics
..........................48
3.3.1
Data Source and Sample
.......................................................................48
3.3.2
Variables
...............................................................................................50
3.3.2.1
Tobin s
q
.................................................................................50
3.3.2.2
Knowledge Assets
...................................................................51
3.3.2.3
Trademark Stocks
...................................................................53
3.3.2.4
Control Variables
....................................................................54
3.3.3
Descriptive Statistics
............................................................................54
3.4
Estimation and Discussion of Results
.............................................................61
3.5
Conclusions
.....................................................................................................70
4
Trademark Filing Strategies and Their Valuation: Creating, Hedging,
Modernizing, and Extending Brands
...................................................................73
4.1
Introduction
.....................................................................................................73
4.2
The Connection Between Market Value, Brand Management, and
Trademarks
......................................................................................................78
4.2.1
Brand Assets
.........................................................................................79
4.2.2
Brand Management
...............................................................................82
4.2.3
Creating Versus Developing Brands
....................................................84
4.2.4
Informational Leverage, Transferable Reputation, and Spillover
Effects
...................................................................................................87
4.2.5
Trademark Filing Strategies Reflecting Brand Management
...............90
4.3
Revealing the Structure of Trademark Portfolios
............................................93
4.3.1
Data Source and Sample
.......................................................................94
4.3.2
Building Trademark Portfolios
.............................................................95
4.3.3
Identifying Trademark Families
...........................................................96
4.3.4
Trademark Filing Strategies
...............................................................110
4.4
The Market Value Approach
.........................................................................118
4.5
Dataset,
Variables, and Descriptive Statistics
...............................................122
Table of
Contents
___________________________________________________
ХЩ
4.5.1
Dataset
................................................................................................123
4.5.2
Variables
.............................................................................................124
4.5.3
Descriptive
Statistics
..........................................................................127
4.6
Empirical
Model
and Results
........................................................................133
4.6.1
Multivariate Specification
..................................................................133
4.6.2
Estimation and Discussion of Results
.................................................134
4.7
Conclusions
...................................................................................................139
5
The Importance of Technology- and Market-Based Assets in Stock
Movement
.............................................................................................................143
5.1
Introduction
...................................................................................................143
5.2
Sources of Comovement and Development of a Theoretical Model
............147
5.2.1
Fundamentals-Based Comovement
....................................................147
5.2.2
Industry-Specific Comovement
..........................................................149
5.2.3
Other Sources of Comovement
...........................................................150
5.2.4
Theoretical Model
...............................................................................151
5.3
Construction of
Dataset
.................................................................................154
5.3.1
Data Source and Sample
.....................................................................154
5.3.2
Operationalization of Variables
..........................................................155
5.3.2.1
Comovement of Stock Returns
.............................................156
5.3.2.2
Financial Market-Related Comovement
...............................157
5.3.2.3
Technology Proximity
..........................................................158
5.3.2.4
Product Market Proximity
.....................................................160
5.3.2.5
Industry-Specific Comovement
............................................162
5.3.3
Timing Issues Associated with Comovement and Proximity
Measures
.............................................................................................162
5.4
Descriptive Statistics
.....................................................................................165
5.4.1
Companies
..........................................................................................165
5.4.2
Company Pairs
....................................................................................167
5.4.3
Proximity Measures and Comovement
...............................................168
5.4.4
Proximity Measures and Industries
....................................................172
5.5
Estimation of the Theoretical Model and Results
.........................................176
5.5.1
Dealing with Non-independent Observations in Dyadic
Datasets
.....176
XIV
________________________________________
Table of
Contents
5.5.2
Estimation
and Discussion of the Results
...........................................179
5.5.3
Robustness Checks: Pairwise Data, Frequency of Comovement,
and Proximity Measures
.....................................................................184
5.6
Conclusions
...................................................................................................188
6
Summary of the Results and Outlook
................................................................193
Appendix: Connecting Companies with Patent and Trademark Applicants
.....199
List of References
......................................................................................................203
|
| any_adam_object | 1 |
| author | Sandner, Philipp 1980-2024 |
| author_GND | (DE-588)138318336 |
| author_facet | Sandner, Philipp 1980-2024 |
| author_role | aut |
| author_sort | Sandner, Philipp 1980-2024 |
| author_variant | p s ps |
| building | Verbundindex |
| bvnumber | BV035735958 |
| classification_rvk | QP 215 |
| classification_tum | WIR 625d |
| ctrlnum | (OCoLC)463795165 (DE-599)DNB996212027 |
| dewey-full | 658.15 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.15 |
| dewey-search | 658.15 |
| dewey-sort | 3658.15 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Thesis Book |
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| genre_facet | Hochschulschrift |
| id | DE-604.BV035735958 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:53:19Z |
| institution | BVB |
| isbn | 9783834917744 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018012459 |
| oclc_num | 463795165 |
| open_access_boolean | |
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| owner_facet | DE-19 DE-BY-UBM DE-M382 DE-12 DE-355 DE-BY-UBR DE-188 DE-91 DE-BY-TUM |
| physical | XVIII, 220 S. graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Gabler |
| record_format | marc |
| series2 | Gabler research : Innovation und Entrepreneurship |
| spelling | Sandner, Philipp 1980-2024 Verfasser (DE-588)138318336 aut The valuation of intangible assets an exploration of patent and trademark portfolios Philipp Sandner 1. ed. Wiesbaden Gabler 2009 XVIII, 220 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Gabler research : Innovation und Entrepreneurship Zugl.: München, Univ., Diss., 2009 Immaterielles Anlagevermögen stw Markenrecht stw Patent stw Unternehmensbewertung - Immaterielles Wirtschaftsgut Unternehmensbewertung stw Patent (DE-588)4044874-5 gnd rswk-swf Portfoliomanagement (DE-588)4115601-8 gnd rswk-swf Wertorientiertes Management (DE-588)4776793-5 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmensbewertung (DE-588)4078594-4 gnd rswk-swf Immaterielles Wirtschaftsgut (DE-588)4072737-3 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Unternehmensbewertung (DE-588)4078594-4 s Immaterielles Wirtschaftsgut (DE-588)4072737-3 s DE-188 Unternehmen (DE-588)4061963-1 s Patent (DE-588)4044874-5 s Marke (DE-588)4074577-6 s Portfoliomanagement (DE-588)4115601-8 s Wertorientiertes Management (DE-588)4776793-5 s Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018012459&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sandner, Philipp 1980-2024 The valuation of intangible assets an exploration of patent and trademark portfolios Immaterielles Anlagevermögen stw Markenrecht stw Patent stw Unternehmensbewertung - Immaterielles Wirtschaftsgut Unternehmensbewertung stw Patent (DE-588)4044874-5 gnd Portfoliomanagement (DE-588)4115601-8 gnd Wertorientiertes Management (DE-588)4776793-5 gnd Marke (DE-588)4074577-6 gnd Unternehmen (DE-588)4061963-1 gnd Unternehmensbewertung (DE-588)4078594-4 gnd Immaterielles Wirtschaftsgut (DE-588)4072737-3 gnd |
| subject_GND | (DE-588)4044874-5 (DE-588)4115601-8 (DE-588)4776793-5 (DE-588)4074577-6 (DE-588)4061963-1 (DE-588)4078594-4 (DE-588)4072737-3 (DE-588)4113937-9 |
| title | The valuation of intangible assets an exploration of patent and trademark portfolios |
| title_auth | The valuation of intangible assets an exploration of patent and trademark portfolios |
| title_exact_search | The valuation of intangible assets an exploration of patent and trademark portfolios |
| title_full | The valuation of intangible assets an exploration of patent and trademark portfolios Philipp Sandner |
| title_fullStr | The valuation of intangible assets an exploration of patent and trademark portfolios Philipp Sandner |
| title_full_unstemmed | The valuation of intangible assets an exploration of patent and trademark portfolios Philipp Sandner |
| title_short | The valuation of intangible assets |
| title_sort | the valuation of intangible assets an exploration of patent and trademark portfolios |
| title_sub | an exploration of patent and trademark portfolios |
| topic | Immaterielles Anlagevermögen stw Markenrecht stw Patent stw Unternehmensbewertung - Immaterielles Wirtschaftsgut Unternehmensbewertung stw Patent (DE-588)4044874-5 gnd Portfoliomanagement (DE-588)4115601-8 gnd Wertorientiertes Management (DE-588)4776793-5 gnd Marke (DE-588)4074577-6 gnd Unternehmen (DE-588)4061963-1 gnd Unternehmensbewertung (DE-588)4078594-4 gnd Immaterielles Wirtschaftsgut (DE-588)4072737-3 gnd |
| topic_facet | Immaterielles Anlagevermögen Markenrecht Patent Unternehmensbewertung - Immaterielles Wirtschaftsgut Unternehmensbewertung Portfoliomanagement Wertorientiertes Management Marke Unternehmen Immaterielles Wirtschaftsgut Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018012459&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT sandnerphilipp thevaluationofintangibleassetsanexplorationofpatentandtrademarkportfolios |