Brands and branding:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York
Bloomberg Press
2009
|
| Edition: | [2. ed.] |
| Series: | The economist series
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XVII, 284 S. Ill. |
| ISBN: | 9781576603505 |
Staff View
MARC
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| 300 | |a XVII, 284 S. |b Ill. | ||
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| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Brand name products |x Management | |
| 650 | 4 | |a Brand name products |x Forecasting | |
| 700 | 1 | |a Clifton, Rita |e Sonstige |4 oth | |
| 700 | 1 | |a Ahmad, Sameena |e Sonstige |4 oth | |
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Record in the Search Index
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|---|---|
| adam_text | THE ; ECONOMIST BRANDS AND BRANDING RITA CLIFTON WITH SAMEENA AHMAD TONY
ALLEN SIMON ANHOLT PATRICK BARWISE TOM BLACKETT DEBORAH BOWKER JONATHAN
CHAJET DEBORAH DOANE IAIN ELLWOOD PAUL FELDWICK JEZ FRAMPTON GILES
GIBBONS ANDY HOBSBAWM JAN LINDEMANN ALLAN POULTER MAX RAISON JOHN
SIMMONS SHAUN SMITH BLOOMBERG PRESS NEW YORK CONTENTS THE AUTHORS VII
PREFACE XIII PATRICK BARWISE PART 1 THE CASE FOR BRANDS 1 INTRODUCTION 3
RITA CLIFTON 2 WHAT IS A BRAND? 13 TOM BLACKETT 3 THE FINANCIAL VALUE OF
BRANDS 26 JAN LINDEMANN 4 THE SOCIAL VALUE OF BRANDS 45 GILES GIBBONS 5
WHAT MAKES BRANDS GREAT 61 JEZ FRAMPTON PART 2 BEST PRACTICE IN BRANDING
6 BRAND STRATEGY 73 IAIN ELLWOOD 7 BRAND EXPERIENCE 96 SHAUN SMITH 8
VISUAL AND VERBAL IDENTITY 112 TONY ALLEN AND JOHN SIMMONS 9 BRAND
COMMUNICATIONS 127 PAUL FELDWICK 10 THE PUBLIC RELATIONS PERSPECTIVE ON
BRANDING 146 DEBORAH BOWKER 11 BRAND PROTECTION 157 ALLAN POULTER PART 3
THE FUTURE FOR BRANDS 12 GLOBALISATION AND BRANDS 171 SAMEENA AHMAD 13
BRANDING IN ASIA 184 JONATHAN CHAJET 14 FROM ELEPHANT TO TIGER: BRANDS
AND BRANDING IN INDIA 198 MAX RAISON 15 BRANDING PLACES AND NATIONS 206
SIMON ANHOLT 16 BRAND 2.0: BRANDS IN A DIGITAL WORLD 217 ANDY HOBSBAWNT
17 AN ALTERNATIVE PERSPECTIVE ON BRANDS: MARKETS AND MORALS 234 DEBORAH
DOANE 18 THE FUTURE OF BRANDS 246 RITA CLIFTON INDEX 261
|
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| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
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| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)699282038 (DE-599)BVBBV035729910 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
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| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | [2. ed.] |
| format | Book |
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| id | DE-604.BV035729910 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:53:10Z |
| institution | BVB |
| isbn | 9781576603505 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018006524 |
| oclc_num | 699282038 |
| open_access_boolean | |
| owner | DE-521 DE-M382 DE-N2 |
| owner_facet | DE-521 DE-M382 DE-N2 |
| physical | XVII, 284 S. Ill. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Bloomberg Press |
| record_format | marc |
| series2 | The economist series |
| spelling | Brands and branding Rita Clifton with Sameena Ahmad ... [2. ed.] New York Bloomberg Press 2009 XVII, 284 S. Ill. txt rdacontent n rdamedia nc rdacarrier The economist series Includes bibliographical references and index Brand name products Branding (Marketing) Brand name products Management Brand name products Forecasting Clifton, Rita Sonstige oth Ahmad, Sameena Sonstige oth GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018006524&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Brands and branding Brand name products Branding (Marketing) Brand name products Management Brand name products Forecasting |
| title | Brands and branding |
| title_auth | Brands and branding |
| title_exact_search | Brands and branding |
| title_full | Brands and branding Rita Clifton with Sameena Ahmad ... |
| title_fullStr | Brands and branding Rita Clifton with Sameena Ahmad ... |
| title_full_unstemmed | Brands and branding Rita Clifton with Sameena Ahmad ... |
| title_short | Brands and branding |
| title_sort | brands and branding |
| topic | Brand name products Branding (Marketing) Brand name products Management Brand name products Forecasting |
| topic_facet | Brand name products Branding (Marketing) Brand name products Management Brand name products Forecasting |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018006524&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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