Cross Buying Extended in Multi-Partner-Bonusprogrammen: eine kritische Analyse
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Electronic eBook |
| Language: | German |
| Published: |
Wiesbaden
Gabler
2009
|
| Edition: | 1. Aufl. |
| Series: | Gabler-Edition Wissenschaft
|
| Subjects: | |
| Online Access: | BFB01 BTU01 BTW01 FAB01 FAN01 FAW01 FCO01 FHA01 FHD01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBM01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext |
| Physical Description: | 1 Online-Ressource (XVIII, 228 S.) graph. Darst. |
| ISBN: | 9783834994868 |
| DOI: | 10.1007/978-3-8349-9486-8 |
Staff View
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Record in the Search Index
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| author | Papenhoff, Heike 1964- |
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| author_facet | Papenhoff, Heike 1964- |
| author_role | aut |
| author_sort | Papenhoff, Heike 1964- |
| author_variant | h p hp |
| building | Verbundindex |
| bvnumber | BV035723024 |
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-8349-9486-8 |
| edition | 1. Aufl. |
| format | Thesis Electronic eBook |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV035723024 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:46:30Z |
| institution | BVB |
| isbn | 9783834994868 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017999759 |
| oclc_num | 638475613 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-703 DE-824 DE-739 DE-Aug4 DE-20 DE-706 DE-1046 DE-1102 DE-M347 DE-1050 DE-573 DE-898 DE-BY-UBR DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1049 DE-92 DE-29 DE-859 DE-1043 DE-860 DE-861 DE-19 DE-BY-UBM DE-91 DE-BY-TUM DE-355 DE-BY-UBR DE-858 DE-1051 DE-634 DE-526 DE-523 DE-522 DE-2070s DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-703 DE-824 DE-739 DE-Aug4 DE-20 DE-706 DE-1046 DE-1102 DE-M347 DE-1050 DE-573 DE-898 DE-BY-UBR DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1049 DE-92 DE-29 DE-859 DE-1043 DE-860 DE-861 DE-19 DE-BY-UBM DE-91 DE-BY-TUM DE-355 DE-BY-UBR DE-858 DE-1051 DE-634 DE-526 DE-523 DE-522 DE-2070s DE-188 |
| physical | 1 Online-Ressource (XVIII, 228 S.) graph. Darst. |
| psigel | ZDB-2-SWI ebook |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Gabler |
| record_format | marc |
| series2 | Gabler-Edition Wissenschaft |
| spellingShingle | Papenhoff, Heike 1964- Cross Buying Extended in Multi-Partner-Bonusprogrammen eine kritische Analyse Bonus (DE-588)4146278-6 gnd Kundenmanagement (DE-588)4236865-0 gnd Kundenbindung (DE-588)4384508-3 gnd Kundenkarte (DE-588)4234501-7 gnd Kundenwert (DE-588)4515875-7 gnd |
| subject_GND | (DE-588)4146278-6 (DE-588)4236865-0 (DE-588)4384508-3 (DE-588)4234501-7 (DE-588)4515875-7 (DE-588)4113937-9 |
| title | Cross Buying Extended in Multi-Partner-Bonusprogrammen eine kritische Analyse |
| title_auth | Cross Buying Extended in Multi-Partner-Bonusprogrammen eine kritische Analyse |
| title_exact_search | Cross Buying Extended in Multi-Partner-Bonusprogrammen eine kritische Analyse |
| title_full | Cross Buying Extended in Multi-Partner-Bonusprogrammen eine kritische Analyse Heike Papenhoff |
| title_fullStr | Cross Buying Extended in Multi-Partner-Bonusprogrammen eine kritische Analyse Heike Papenhoff |
| title_full_unstemmed | Cross Buying Extended in Multi-Partner-Bonusprogrammen eine kritische Analyse Heike Papenhoff |
| title_short | Cross Buying Extended in Multi-Partner-Bonusprogrammen |
| title_sort | cross buying extended in multi partner bonusprogrammen eine kritische analyse |
| title_sub | eine kritische Analyse |
| topic | Bonus (DE-588)4146278-6 gnd Kundenmanagement (DE-588)4236865-0 gnd Kundenbindung (DE-588)4384508-3 gnd Kundenkarte (DE-588)4234501-7 gnd Kundenwert (DE-588)4515875-7 gnd |
| topic_facet | Bonus Kundenmanagement Kundenbindung Kundenkarte Kundenwert Hochschulschrift |
| url | https://doi.org/10.1007/978-3-8349-9486-8 |
| work_keys_str_mv | AT papenhoffheike crossbuyingextendedinmultipartnerbonusprogrammeneinekritischeanalyse |