APA (7th ed.) Citation

Arens, W. F., Weigold, M. F., & Arens, C. (2009). Contemporary advertising (12. ed., internat. student ed.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Arens, William F., Michael F. Weigold, and Christian Arens. Contemporary Advertising. 12. ed., internat. student ed. Boston: McGraw-Hill Irwin, 2009.

MLA (9th ed.) Citation

Arens, William F., et al. Contemporary Advertising. 12. ed., internat. student ed. McGraw-Hill Irwin, 2009.