APA-Zitierstil (7. Ausg.)

Baran, R. J., Galka, R. J., & Strunk, D. P. (2008). Principles of customer relationship management (Student ed.). South-Western.

Chicago-Zitierstil (17. Ausg.)

Baran, Roger J., Robert J. Galka, und Daniel P. Strunk. Principles of Customer Relationship Management. Student ed. Mason, Ohio: South-Western, 2008.

MLA-Zitierstil (9. Ausg.)

Baran, Roger J., et al. Principles of Customer Relationship Management. Student ed. South-Western, 2008.