The social media bible: tactics, tools, and strategies for business success
"'The Social Media Bible' will show you how to build or transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business" -- back cover.
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2009
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "'The Social Media Bible' will show you how to build or transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business" -- back cover. |
| Beschreibung: | Includes index |
| Beschreibung: | XVIII, 821 S. Ill., graph. Darst. 24 cm |
| ISBN: | 9780470411551 0470411554 |
Internformat
MARC
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| 100 | 1 | |a Safko, Lon |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The social media bible |b tactics, tools, and strategies for business success |c Lon Safko ; David K. Brake |
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2009 | |
| 300 | |a XVIII, 821 S. |b Ill., graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 520 | 3 | |a "'The Social Media Bible' will show you how to build or transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business" -- back cover. | |
| 650 | 7 | |a E-Business |2 stw | |
| 650 | 7 | |a Online-Werbung |2 stw | |
| 650 | 7 | |a Social Software |2 stw | |
| 650 | 7 | |a Virtuelle Gemeinschaft |2 stw | |
| 650 | 7 | |a Web 2.0 |2 stw | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media |x Economic aspects | |
| 650 | 4 | |a Online social networks |x Economic aspects | |
| 650 | 4 | |a Electronic commerce | |
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| 700 | 1 | |a Brake, David K. |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1805072803490168832 |
|---|---|
| adam_text |
CONTENTS
INTRODUCTION
ACKNOWLEDGMENTS
ix
xv
PARTI
Background Basics and Tactics
CHAPTER
1
What Is Social Media?
3
CHAPTER
2
The Social Media Ecosystem
21
CHAPTER
3
Say Hello to Social Networking
43
CHAPTER
4
Everyone's a Publisher
69
CHAPTER
5
It's Not Your Father's E-Mail
95
CHAPTER
6
The World of Web Pages
117
CHAPTER
7
The Internet Forum
145
CHAPTER
8
The Ubiquitous Blog
161
CHAPTER
9
The Wisdom of the Wiki
181
CHAPTER
10
A Picture Is Worth a Thousand Words (Photo Sharing)
193
CHAPTER
11
Talking About the Podcast (Audio Create)
207
CHAPTER
12
Got Audio? (Audio Sharing)
223
CHAPTER
13
Watch Out for Vlogs (Video Create)
237
CHAPTER
14
Got Video (Video Sharing)
251
CHAPTER
15
Thumbs Up for Microblogging
263
CHAPTER
16
Live from Anywhere
—
It's
Livecasting 287
itfceSocialKeifiaBibte.cMi
VI
CONTENTS
CHAPTER
17
Virtual Worlds—Real Impact
305
CHAPTER
18
Gaming the System: Virtual Gaming
325
CHAPTER
19
RSS—Really Simple Syndication Made Simple
343
CHAPTER
20
Spotlight on Search (Search Engine Optimization)
355
CHAPTER
21
Marketing Yourself (Search Engine Marketing)
373
CHAPTER
22
The Formidable Fourth Screen (Mobile)
391
CHAPTER
23
Let the Conversation Begin (Interpersonal)
417
PARTI
Tools
CHAPTER
24
Social Networks
CHAPTER
25
Publish
CHAPTER
26
Photo
CHAPTER
27
Audio
CHAPTER
28
Video
CHAPTER
29
Microblogging
CHAPTER
30
Livecasting
CHAPTER
31
Virtual Worlds
CHAPTER
32
Gaming
CHAPTER
33
Productivity Applications
CHAPTER
34
Aggregators
CHAPTER
35
RSS
CHAPTER
36
Search
CHAPTER
37
Mobile
CHAPTER
38
Interpersonal
449
473
493
509
519
533
539
551
561
571
599
615
623
639
655
Contents
vii
PART III
Strategy
CHAPTER
39
The Four Pillars of Social Media Strategy
673
CHAPTER
40
Your Social Media SWOT Analysis
699
CHAPTER
41
The ACCESS Model
717
CHAPTER
42
Evaluate and Organize Existing Resources
743
CHAPTER
43
Your Implementation Plan
757
BIOGRAPHIES OF OUR EXPERTS
775
INDEX
787 |
| any_adam_object | 1 |
| author | Safko, Lon Brake, David K. |
| author_facet | Safko, Lon Brake, David K. |
| author_role | aut aut |
| author_sort | Safko, Lon |
| author_variant | l s ls d k b dk dkb |
| building | Verbundindex |
| bvnumber | BV035712740 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 |
| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 637 QP 650 ST 515 |
| ctrlnum | (OCoLC)636331316 (DE-599)BVBBV035712740 |
| dewey-full | 006.7 658.8/72 |
| dewey-hundreds | 000 - Computer science, information, general works 600 - Technology (Applied sciences) |
| dewey-ones | 006 - Special computer methods 658 - General management |
| dewey-raw | 006.7 658.8/72 |
| dewey-search | 006.7 658.8/72 |
| dewey-sort | 16.7 |
| dewey-tens | 000 - Computer science, information, general works 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV035712740 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T04:59:31Z |
| institution | BVB |
| isbn | 9780470411551 0470411554 |
| language | English |
| lccn | 2009010838 |
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| physical | XVIII, 821 S. Ill., graph. Darst. 24 cm |
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| spelling | Safko, Lon Verfasser aut The social media bible tactics, tools, and strategies for business success Lon Safko ; David K. Brake Hoboken, NJ Wiley 2009 XVIII, 821 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes index "'The Social Media Bible' will show you how to build or transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business" -- back cover. E-Business stw Online-Werbung stw Social Software stw Virtuelle Gemeinschaft stw Web 2.0 stw Internet marketing Social media Economic aspects Online social networks Economic aspects Electronic commerce Soziale Software (DE-588)7550143-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Erfolgsfaktor (DE-588)4197034-2 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketingstrategie (DE-588)4120697-6 s Soziale Software (DE-588)7550143-0 s Erfolgsfaktor (DE-588)4197034-2 s DE-604 Brake, David K. Verfasser aut Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017989641&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Safko, Lon Brake, David K. The social media bible tactics, tools, and strategies for business success E-Business stw Online-Werbung stw Social Software stw Virtuelle Gemeinschaft stw Web 2.0 stw Internet marketing Social media Economic aspects Online social networks Economic aspects Electronic commerce Soziale Software (DE-588)7550143-0 gnd Unternehmen (DE-588)4061963-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Erfolgsfaktor (DE-588)4197034-2 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)4061963-1 (DE-588)4120697-6 (DE-588)4197034-2 |
| title | The social media bible tactics, tools, and strategies for business success |
| title_auth | The social media bible tactics, tools, and strategies for business success |
| title_exact_search | The social media bible tactics, tools, and strategies for business success |
| title_full | The social media bible tactics, tools, and strategies for business success Lon Safko ; David K. Brake |
| title_fullStr | The social media bible tactics, tools, and strategies for business success Lon Safko ; David K. Brake |
| title_full_unstemmed | The social media bible tactics, tools, and strategies for business success Lon Safko ; David K. Brake |
| title_short | The social media bible |
| title_sort | the social media bible tactics tools and strategies for business success |
| title_sub | tactics, tools, and strategies for business success |
| topic | E-Business stw Online-Werbung stw Social Software stw Virtuelle Gemeinschaft stw Web 2.0 stw Internet marketing Social media Economic aspects Online social networks Economic aspects Electronic commerce Soziale Software (DE-588)7550143-0 gnd Unternehmen (DE-588)4061963-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Erfolgsfaktor (DE-588)4197034-2 gnd |
| topic_facet | E-Business Online-Werbung Social Software Virtuelle Gemeinschaft Web 2.0 Internet marketing Social media Economic aspects Online social networks Economic aspects Electronic commerce Soziale Software Unternehmen Marketingstrategie Erfolgsfaktor |
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