I'm with the brand: the secret dialogue between what we buy and who we are
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Constable
2008
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XXI, 295 S. 20cm |
| ISBN: | 9781845298876 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV035712628 | ||
| 003 | DE-604 | ||
| 005 | 20090921 | ||
| 007 | t | ||
| 008 | 090907s2008 |||| 00||| eng d | ||
| 020 | |a 9781845298876 |c pbk |9 978-1-84529-887-6 | ||
| 035 | |a (OCoLC)231885421 | ||
| 035 | |a (DE-599)HBZHT015700847 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 | ||
| 050 | 0 | |a HF5415.1255 | |
| 082 | 0 | |a 658.8343 |2 22 | |
| 100 | 1 | |a Walker, Rob |e Verfasser |0 (DE-588)117121304 |4 aut | |
| 245 | 1 | 0 | |a I'm with the brand |b the secret dialogue between what we buy and who we are |c Rob Walker |
| 264 | 1 | |a London |b Constable |c 2008 | |
| 300 | |a XXI, 295 S. |c 20cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Consumers' preferences | |
| 650 | 4 | |a Brand name products |x Marketing |x Psychological aspects | |
| 650 | 4 | |a Internet advertising |x Psychological aspects | |
| 650 | 4 | |a Consumers |x Psychology | |
| 653 | |a Marketing | ||
| 653 | |a Verbraucherverhalten | ||
| 653 | |a Markenartikel | ||
| 653 | |a Werbung | ||
| 653 | |a Verbraucher | ||
| 653 | |a Psychologie | ||
| 856 | 4 | 2 | |m Digitalisierung UB Bamberg |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017989531&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017989531 | ||
Record in the Search Index
| _version_ | 1804139919764881408 |
|---|---|
| adam_text | contents
introduction
xi
part one
the desire code
one
The Pretty Good Problem
two
The Straw Man in the Gray Rannel Suit
three
Rationale Thinking
four
Ignoring the Joneses
part two
murketing
five
Chuck Taylor Was a Salesman
six
Rebellion, Unsold
seven
Click
eight
Very
Rea!
nine
The Murkiest Common
Denominato
ten
The Commercialization of Chitchat
eleven
The Brand Underground
part three
invisible badges
3
22
37
53
81
99
118
137
148
16S
195
telve
Marketing BMes
221
thirteen What s the Matter w№ Wai-Mart Shoppers?
237
fourteen Beyond the Thing Itself 25S
acknowledgments
269
atídittoni
source notes
271
Мех
285
|
| any_adam_object | 1 |
| author | Walker, Rob |
| author_GND | (DE-588)117121304 |
| author_facet | Walker, Rob |
| author_role | aut |
| author_sort | Walker, Rob |
| author_variant | r w rw |
| building | Verbundindex |
| bvnumber | BV035712628 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1255 |
| callnumber-search | HF5415.1255 |
| callnumber-sort | HF 45415.1255 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)231885421 (DE-599)HBZHT015700847 |
| dewey-full | 658.8343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8343 |
| dewey-search | 658.8343 |
| dewey-sort | 3658.8343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01470nam a2200421 c 4500</leader><controlfield tag="001">BV035712628</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090921 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">090907s2008 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781845298876</subfield><subfield code="c">pbk</subfield><subfield code="9">978-1-84529-887-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)231885421</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)HBZHT015700847</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.1255</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8343</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Walker, Rob</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)117121304</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">I'm with the brand</subfield><subfield code="b">the secret dialogue between what we buy and who we are</subfield><subfield code="c">Rob Walker</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Constable</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXI, 295 S.</subfield><subfield code="c">20cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Psychologie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers' preferences</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield><subfield code="x">Marketing</subfield><subfield code="x">Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet advertising</subfield><subfield code="x">Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers</subfield><subfield code="x">Psychology</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Verbraucherverhalten</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Markenartikel</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Werbung</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Verbraucher</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Psychologie</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Bamberg</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017989531&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017989531</subfield></datafield></record></collection> |
| id | DE-604.BV035712628 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:51:44Z |
| institution | BVB |
| isbn | 9781845298876 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017989531 |
| oclc_num | 231885421 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG |
| owner_facet | DE-473 DE-BY-UBG |
| physical | XXI, 295 S. 20cm |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Constable |
| record_format | marc |
| spelling | Walker, Rob Verfasser (DE-588)117121304 aut I'm with the brand the secret dialogue between what we buy and who we are Rob Walker London Constable 2008 XXI, 295 S. 20cm txt rdacontent n rdamedia nc rdacarrier Psychologie Consumers' preferences Brand name products Marketing Psychological aspects Internet advertising Psychological aspects Consumers Psychology Marketing Verbraucherverhalten Markenartikel Werbung Verbraucher Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017989531&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Walker, Rob I'm with the brand the secret dialogue between what we buy and who we are Psychologie Consumers' preferences Brand name products Marketing Psychological aspects Internet advertising Psychological aspects Consumers Psychology |
| title | I'm with the brand the secret dialogue between what we buy and who we are |
| title_auth | I'm with the brand the secret dialogue between what we buy and who we are |
| title_exact_search | I'm with the brand the secret dialogue between what we buy and who we are |
| title_full | I'm with the brand the secret dialogue between what we buy and who we are Rob Walker |
| title_fullStr | I'm with the brand the secret dialogue between what we buy and who we are Rob Walker |
| title_full_unstemmed | I'm with the brand the secret dialogue between what we buy and who we are Rob Walker |
| title_short | I'm with the brand |
| title_sort | i m with the brand the secret dialogue between what we buy and who we are |
| title_sub | the secret dialogue between what we buy and who we are |
| topic | Psychologie Consumers' preferences Brand name products Marketing Psychological aspects Internet advertising Psychological aspects Consumers Psychology |
| topic_facet | Psychologie Consumers' preferences Brand name products Marketing Psychological aspects Internet advertising Psychological aspects Consumers Psychology |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017989531&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT walkerrob imwiththebrandthesecretdialoguebetweenwhatwebuyandwhoweare |