Technology acceptance of connected services in the automotive industry:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Gabler
2009
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| Ausgabe: | 1. ed. |
| Schriftenreihe: | Applied marketing science, angewandte Marketingforschung
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 150 S. Ill., graph. Darst. |
| ISBN: | 9783834918703 |
Internformat
MARC
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| 100 | 1 | |a Hiraoka, Clemens |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Technology acceptance of connected services in the automotive industry |c Clemens Hiraoka |
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| 264 | 1 | |a Wiesbaden |b Gabler |c 2009 | |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONCISE TABLE OF CONTENTS FOREWORD V PREFACE VII DISCLAIMER VIII CONCISE
TABLE OF CONTENTS IX TABLE OF CONTENTS XI LIST OF FIGURES XV LIST OF
APPENDICES XVII LIST OF ABBREVIATIONS XIX 1 INTRODUCTION TO CONNECTED
SERVICES 1 2 SCOPING THE RESEARCH FOCUS THROUGH THEORETICAL FOUNDATIONS
13 3 EXPERIENCING CONNECTED SERVICES IN THE AUTOMOTIVE INDUSTRY 39 4
FORMING THE CONCEPTUAL FRAMEWORK INTO A RESEARCH MODEL 69 5 WINNING
INSIGHTS FROM QUANTITATIVE DATA ANALYSIS 79 6 DEVELOPING CONNECTED
SERVICES TODAY AND TOMORROW 119 7 BIBLIOGRAPHY 129 8 APPENDIX 143
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/994548346 DIGITALISIERT
DURCH TABLE OF CONTENTS FOREWORD V PREFACE VII DISCLAIMER VIII CONCISE
TABLE OF CONTENTS IX TABLE OF CONTENTS XI LIST OF FIGURES XV LIST OF
APPENDICES XVII LIST OF ABBREVIATIONS XLX 1 INTRODUCTION TO CONNECTED
SERVICES 1 1.1 TAM RELOADED OR WHY IT BECOMES EVER MORE IMPORT ANT 1
1.2 RESEARCH QUESTIONS AND OBJECTIVES OF THE THESIS 7 1.3 RESEARCH
DESIGN AND THESIS STRUCTURE 9 2 SCOPING THE RESEARCH FOCUS THROUGH
THEORETICAL FOUNDATIONS 13 2.1 CONNECTED SERVICES ~ DEFINITION,
DIFFERENTIATION, AND STATE OF AFFAIRS 13 2.1.1 SERVICES ARE PECULIAR
PRODUCTS 13 2.1.2 SELF-SERVICE TECHNOLOGIES 14 2.1.3 REMOTE SERVICES AND
OBJECTS 15 2.1.4 CONNECTED SERVICES 16 2.2 THEORETICAL BASES OF
TECHNOLOGY ACCEPTANCE FROM IS RESEARCH 17 2.2.1 THE ANTECEDENTS TRA AND
TPB 18 2.2.2 TECHNOLOGY ACCEPTANCE MODEL (TAM) 19 2.2.3 TECHNOLOGY
ACCEPTANCE MODEL 2 (TAM 2) 23 2.2.4 UNIFIED THEORY OF ACCEPTANCE AND USE
OF TECHNOLOGY (UTAUT) 24 2.2.5 APPLICATIONS OF TAM MODELS 26 2.3
THEORETICAL BASES FROM OTHER RELEVANT RESEARCH STREAMS 27 2.3.1 BRANDING
FROM MARKING TO MARKETING 27 2.3.2 HEDONIC AND UTILITARIAN USAGE
MOTIVATIONS 30 2.3.3 PRICING TRANSPARENCY AND FAIRNESS 31 2.3.4 LOYALTY
AS A POTENTIAL OUTCOME OF USAGE 33 2.4 CRITICAL GAPS IN THE LITERATURE
AND THE NEED FOR FURTHER RESEARCH 35 3 EXPERIENCING CONNECTED SERVICES
IN THE AUTOMOTIVE INDUSTRY 39 3. XII TABLE OF CONTENTS 3.3 CASE STUDY
BMW CONNECTEDDRIVE 42 3.3.1 PRODUCT OFFERING 43 3.3.2 DEVELOPMENT WITHIN
THE TELEMATICS MARKET 45 3.3.3 TRENDS AND OUTLOOK 47 3.3.4 BEHAVIORAL
CUSTOMER SEGMENTATION 49 3.3.5 INDIVIDUAL CUSTOMER TRAITS FOR TECHNOLOGY
ACCEPTANCE 50 3.4 CASE STUDY BMW TELESERVICES 53 3.4.1 USE CASES,
MOTIVATIONS, AND SUCCESS FACTORS IN B2C 53 3.4.2 TELEMATICS IN B2B FOR
COMMERCIAL VEHICLES 56 3.5 CASE STUDY BMW PERSONAL RADIO (PROTOTYPE) 58
3.6 CROSS-CASE STUDY COMPARISON, OR WHAT IT ALL MEANS TO TAUM 61 3.7
APOSTILLE: MARKETING & SALES OF COMPLEX TECHNOLOGY-BASED PRODUCTS AND
SERVICES 62 4 FORMING THE CONCEPTUAL FRAMEWORK INTO A RESEARCH MODEL 69
4.1 BRIDGING THEORY AND PRACTICE INTO A RESEARCH MODEL 69 4.2 RATIONALE
FOR PROPOSED MODEL FACTORS 70 4.2.1 PERCEIVED USEFULNESS 70 4.2.2
PERCEIVED CRITICALNESS 70 4.2.3 PERCEIVED EASE OF USE 71 4.2.4
TECHNOLOGY READINESS AND INNOVATION VALUATION 71 4.2.5 PRESTIGE 72 4.2.6
PERCEIVED ENJOYMENT 73 4.2.7 BRAND REPUTATION OF OEM AND CONNECTED
SERVICES 73 4.2.8 TECHNOLOGY HEDONISM 74 4.2.9 PRICE TRANSPARENCY AND
FAIRNESS 75 4.2.10 ATTITUDE AND SATISFACTION 75 4.3 HYPOTHESIS ON
(MULTI) GROUP DIFFERENCES 76 5 WINNING INSIGHTS FROM QUANTITATIVE DATA
ANALYSIS 79 5. TABLE OF CONTENTS XIII 5.6 MODELING TECHNOLOGY ACCEPTANCE
AND USAGE FOR USERS 105 5.6.1 DATA PREPARATION 106 5.6.2 DERIVING A
FACTOR STRUCTURE 106 5.6.3 CONFIRMING THE FACTOR STRUCTURE 108 5.6.4
MODEL VALIDATION AND RESULTS 109 5.7 USER MULTIGROUP COMPARISON BY USAGE
112 5.8 USER MULTIGROUP COMPARISON BY CONTRACTUAL STATUS 114 5.9
DISCUSSION OF THE STRUCTURAL EQUATION MODELING RESULTS 115 6 DEVELOPING
CONNECTED SERVICES TODAY AND TOMORROW 119 6.1 REFLECTIONS ALONG THE
CUSTOMER LIFE CYCLE 119 6.2 RESEARCH AND MANAGERIAL IMPLICATIONS 123 6.3
OUTLOOK ON (RESEARCH ON) CONNECTED SERVICES IN THE FUTURE 126 7
BIBLIOGRAPHY 129 8 APPENDIX 143
|
| any_adam_object | 1 |
| author | Hiraoka, Clemens |
| author_facet | Hiraoka, Clemens |
| author_role | aut |
| author_sort | Hiraoka, Clemens |
| author_variant | c h ch |
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| bvnumber | BV035708412 |
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| dewey-full | 658.575 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.575 |
| dewey-search | 658.575 |
| dewey-sort | 3658.575 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Fertigungstechnik Wirtschaftswissenschaften Maschinenbau |
| edition | 1. ed. |
| format | Thesis Book |
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| indexdate | 2024-07-09T21:43:55Z |
| institution | BVB |
| isbn | 9783834918703 |
| language | English |
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| physical | XVI, 150 S. Ill., graph. Darst. |
| publishDate | 2009 |
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| series2 | Applied marketing science, angewandte Marketingforschung |
| spelling | Hiraoka, Clemens Verfasser aut Technology acceptance of connected services in the automotive industry Clemens Hiraoka 1. ed. Wiesbaden Gabler 2009 XVI, 150 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Applied marketing science, angewandte Marketingforschung Zugl.: München, Techn. Univ., Diss., 2009 Kraftfahrzeugindustrie - Produktentwicklung - Informationstechnik - Online-Dienst - Verbraucher - Akzeptanz Online-Dienst (DE-588)4354267-0 gnd rswk-swf Akzeptanz (DE-588)4000996-8 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Kraftfahrzeugindustrie (DE-588)4032690-1 gnd rswk-swf Informationstechnik (DE-588)4026926-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Kraftfahrzeugindustrie (DE-588)4032690-1 s Produktentwicklung (DE-588)4139402-1 s Informationstechnik (DE-588)4026926-7 s Online-Dienst (DE-588)4354267-0 s Verbraucher (DE-588)4062632-5 s Akzeptanz (DE-588)4000996-8 s DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017762215&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hiraoka, Clemens Technology acceptance of connected services in the automotive industry Kraftfahrzeugindustrie - Produktentwicklung - Informationstechnik - Online-Dienst - Verbraucher - Akzeptanz Online-Dienst (DE-588)4354267-0 gnd Akzeptanz (DE-588)4000996-8 gnd Produktentwicklung (DE-588)4139402-1 gnd Verbraucher (DE-588)4062632-5 gnd Kraftfahrzeugindustrie (DE-588)4032690-1 gnd Informationstechnik (DE-588)4026926-7 gnd |
| subject_GND | (DE-588)4354267-0 (DE-588)4000996-8 (DE-588)4139402-1 (DE-588)4062632-5 (DE-588)4032690-1 (DE-588)4026926-7 (DE-588)4113937-9 |
| title | Technology acceptance of connected services in the automotive industry |
| title_auth | Technology acceptance of connected services in the automotive industry |
| title_exact_search | Technology acceptance of connected services in the automotive industry |
| title_full | Technology acceptance of connected services in the automotive industry Clemens Hiraoka |
| title_fullStr | Technology acceptance of connected services in the automotive industry Clemens Hiraoka |
| title_full_unstemmed | Technology acceptance of connected services in the automotive industry Clemens Hiraoka |
| title_short | Technology acceptance of connected services in the automotive industry |
| title_sort | technology acceptance of connected services in the automotive industry |
| topic | Kraftfahrzeugindustrie - Produktentwicklung - Informationstechnik - Online-Dienst - Verbraucher - Akzeptanz Online-Dienst (DE-588)4354267-0 gnd Akzeptanz (DE-588)4000996-8 gnd Produktentwicklung (DE-588)4139402-1 gnd Verbraucher (DE-588)4062632-5 gnd Kraftfahrzeugindustrie (DE-588)4032690-1 gnd Informationstechnik (DE-588)4026926-7 gnd |
| topic_facet | Kraftfahrzeugindustrie - Produktentwicklung - Informationstechnik - Online-Dienst - Verbraucher - Akzeptanz Online-Dienst Akzeptanz Produktentwicklung Verbraucher Kraftfahrzeugindustrie Informationstechnik Hochschulschrift |
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