Cram 101 textbook outlines to accompany: Advertising, promotion, and supplemental aspects of integrated marketing communications:
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Bibliographic Details
Main Author: Shimp, Terence A. 1944- (Author)
Format: Book
Language:English
Published: [New York] Acad. Internet Publ. 2007
Edition:6. ed.
Series:Cram 101 textbook outlines
Item Description:Nebent.: Outlines & highlights for: Advertising, promotion, and supplemental aspects of integrated marketing communications by Shimp. - Erg.- zu: Shimp, Terence A.: Advertising, promotion, and supplemental aspects of integrated marketing communications
Physical Description:195 S.
ISBN:1428806709

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