APA-Zitierstil (7. Ausg.)

Shimp, T. A. (2007). Cram 101 textbook outlines to accompany: Advertising, promotion, and supplemental aspects of integrated marketing communications (6. ed.). Acad. Internet Publ.

Chicago-Zitierstil (17. Ausg.)

Shimp, Terence A. Cram 101 Textbook Outlines to Accompany: Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. 6. ed. [New York]: Acad. Internet Publ, 2007.

MLA-Zitierstil (9. Ausg.)

Shimp, Terence A. Cram 101 Textbook Outlines to Accompany: Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. 6. ed. Acad. Internet Publ, 2007.